After the Met Gala, it's Official: Gigi Hadid is a Miu Miu Girl

Vogue Arabia

19-05-2025

Photo: Miu Miu
High society portraiture from the 1920s was the frame of reference for Miu Miu's 2025 leathergoods campaign, photographed by Steven Meisel and then digitally 'painted' to echo brushstrokes. During this period of history, sitting by yourself for a portrait was not a common practice for women; capturing a female while she's alone and at peace was an intense, yet also meaningful moment. 'There is life in the stories,' says Hadid. 'I love learning about these references from the creative team, and communicating that through the image.'
Over the years, the model has cemented her presence in the industry as a master of versatility, from her runway shows and campaign shoots to her magazine covers. In 2017, she starred on the inaugural issue of Vogue Arabia, and last month, covered Vogue, each time tapping into different visual identities. For this campaign, donning a wavy bob and layers of Miu Miu – emblematic of the brand's quintessential playful-yet-polished aesthetic – Hadid carries different iterations of the suede Wander and Arcadie Matelassé bags.
Echoing the name of the distinctive bag she models, wandering is an activity that Hadid enjoys tremendously – especially as a mother. She says that if she could wander anywhere, it would be to Disneyland, with her daughter Khai. And while Hadid has the opportunity to travel to all corners of the world, her ultimate escape is to her farmhouse in Pennsylvania, with Khai: 'Away from cities, away into nature – that is paradise for me.'