PRCA Mena partners with Alshaya Group for inaugural roadshow in Kuwait
KUWAIT
RELATED COMPANIES
Mena Partners Weber Shandwick Alshaya Internat
Kuwait City: PRCA Mena – the regional arm of the world's largest PR body – launched its Roadshow Series with an impactful inaugural event in Kuwait, in collaboration with proud PRCA Mena member Alshaya Group.
Held at the Burj Alshaya Auditorium, the session brought together communications professionals for an afternoon of meaningful dialogue and networking, spotlighting how Kuwaiti brands are taking their stories global while staying rooted in local pride.
The panel discussion, titled ' From Local Pride to Global Play: How Kuwaiti Brands Are Telling Their Stories' included Nick Sandham, Vice President, Corporate Communications, Alshaya Group, Faisal Khazal, Senior Director - Country Lead, Weber Shandwick Kuwait, Laila Al-Daghestani, Senior Director, Weber Shandwick Kuwait and Conrad Egbert, Head of PRCA Mena.
Panellists shared insights into building brand authenticity, balancing tradition with innovation and Kuwait's unique role in shaping narratives across the region.
Conrad Egbert, Head of PRCA Mena, said:
'This series is about rooting the conversation in culture, and there's no better place to begin than Kuwait—home to some of the region's most culturally grounded, yet globally ambitious brands. We're grateful to Alshaya Group for its continued support and its deep local knowledge made it the perfect partner for this inaugural edition.'
Nick Sandham, Vice President, Corporate Communications at Alshaya Group, added:
'Kuwait has long been a hub of retail innovation and communications creativity. It was a pleasure to welcome the PRCA to our home and explore how brands here are shaping narratives that resonate far beyond our borders. PRCA Mena continues to play a vital role in strengthening the regional PR and communications community by initiatives like these, which foster meaningful dialogue and professional growth across markets.'
The event concluded with a lively networking session, offering space for industry professionals to exchange ideas and foster new collaborations.
About PRCA Mena
PRCA Mena is the regional arm of the largest public relations and communications association (PRCA) in the world. It was established in 2016 with the aim of raising standards in PR and communications. Representing more than 35,000 PR professionals in 82 countries worldwide, the PR authority is a global advocate for excellence in public relations. The PRCA's teams across Europe, the Middle East and Asia-Pacific work with industry professionals around the world to co-ordinate operations across six continents.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
6 days ago
- Zawya
Alshaya Group and PAM celebrate successful completion of summer internship for 160 Kuwaiti students
Kuwait – Alshaya Group, in partnership with Kuwait's Public Authority of Manpower (PAM), recognised 160 Kuwaiti students for completing their summer internships. The one-month programme, held from 29th June to 24th July, enabled young students to train at major brands across multiple locations, including Starbucks, H&M, Footlocker, Next, Muji, Milano, American Eagle, Victoria's Secret, Harvey Nichols, River Island, Jack Wills, Texas Roadhouse, Asha's, The Cheesecake Factory, Chipotle, Shake Shack, Pinkberry, Be Babel, Bath and Body Works, KidZania, TekZone, and Quest. The Kuwaiti interns completed an immersive programme featuring practical training and a comprehensive overview of store operations, covering sales, promotions, customer service, merchandising, and stock management. The experience ended with a graduation ceremony at Burj Alshaya, where they received Certificates of Completion. 'Taking part in the internship at Starbucks opened my eyes to how retail is truly a team effort,' said Leen Abdallah from Al-Aasma'a Bint Al-Hareth High School. 'From the first day, I was encouraged to take initiative and contribute ideas, and I learned how important collaboration and communication are in a fast-paced environment. This experience has given me valuable skills and inspired me to consider a future career in retail.' 'As we welcome young interns into our stores each year, we witness their enthusiasm and growth firsthand,' said Bashir Mazraani, Regional People Director, Alshaya Group. 'These internships not only shape the future of our retail industry but also empower Kuwaiti youth to realise their potential, build confidence, and aspire to meaningful careers. We are proud to contribute to their journey and the continued success of our community.' 'I am delighted to see many students willingly dedicate their summer break to gain valuable work experience and invest in their future careers. Alshaya Group has consistently been a key supporter of the project, offering numerous training opportunities for students. Their high-quality training programs have significantly enhanced the students' learning experiences. This internship provided our students with practical experience and empowered them to discover their strengths and pursue new ambitions," said Altaf Al-Said, Programme Coordinator at PAM. "Through hands-on learning and mentorship, we have seen remarkable growth in confidence and professionalism among the participants. I hope to see them in even greater roles in the future. Every year, Alshaya collaborates with the Public Authority of Manpower to offer retail internships to local students. These programs complement university education with practical experience, fostering future retail professionals. About Alshaya Group Alshaya Group is a dynamic family-owned business, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of over 70 well-loved, international brands to customers. Alshaya Group's portfolio extends across the Middle East and North Africa (MENA), Türkiye and Europe, with over 4,000 stores, cafes, restaurants, and leisure destinations, major logistics and food production operations, as well as over 125 online and digital businesses including one of the region's biggest retail loyalty programmes, Aura. Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Hospitality & Entertainment, over 50,000 Alshaya colleagues are united by a commitment to authentically deliver great customer service and brand experiences. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the experiences they want with the brands they love, in the ways they choose - including Starbucks, American Eagle, Footlocker, Victoria's Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane's, Shake Shack, and Chipotle. Learn more about Alshaya Group at
Zawya
25-07-2025
- Zawya
Kuwait oil price up 79 cents to $71.65 pb
KUWAIT -- The Kuwaiti oil price rose by 79 cents to US 71.65 per barrel (pb) on Thursday, compared with USD 70.86 pb on Wednesday, said the Kuwait Petroleum Corporation (KPC) on Friday. Globally, price of Brent crude went up by 67 cents to USD 69.18 pb, and West Texas Intermediate crude rose by 78 cents to USD 66.03 pb. All KUNA right are reserved © 2022. Provided by SyndiGate Media Inc. (
Zawya
23-07-2025
- Zawya
KUFPEC announces final investment decision with Shell Egypt to develop gas exploration at Mina West field
CAIRO: A subsidiary of Kuwait Foreign Petroleum Exploration Company (KUFPEC) announced on Tuesday a final investment decision with Shell Egypt to develop gas exploration at Egypt's Mina West field, Kuwaiti state news agency reported. The field is located in the North East El-Amriya block in the Mediterranean Sea. (Reporting by Menna Alaa El-Din and Muhammed Al Gebaly; Editing by Chris Reese)
