Insignia Worldwide launches Expo Design Lab as a new division to shape national narratives at global expositions.
Building on the firm's twenty-year track record, The Expo Design Lab will be the first integrated concept, design, experience and operational delivery service for host nations to deliver a seamless experience and for countries to showcase their pavilions.
'We are entering a new era of cultural diplomacy, where nations must tell their most compelling stories on the world stage. Insignia's Expo Design Lab ensures that from concept to completion, every element, whether physical, digital or emotional, is purpose-driven and powerfully executed,' said Gaurav Sinha, CEO of Insignia Worldwide.
Founded in 2003, Insignia has built its expertise with a focus on leisure and hospitality, arts and culture, travel and tourism, real estate development and key nation-building initiatives. Insignia's unique integrated design and experience services have positioned it as a category-defining design and strategy consultancy. The company has supported numerous tourism boards and sovereign funds, real estate developers, as well as prestigious arts and cultural initiatives, as well as over 200 hotels across 20 countries.
As the lead partner for the visitor experience at the Saudi Pavillion at Osaka Expo 2025, Insignia was responsible for defining the national strategy, overall experience programming, production of immersive content, art and cultural merchandizing and management of multiple stakeholders. The success of the Saudi Pavillion experience resulted in high visitation numbers and also contributed to numerous awards for the pavillion.
'World Expos are no longer just about buildings, they're about meaning. Expo Design Lab helps nations tell powerful stories with precision, ambition, and authenticity. With Riyadh 2030 approaching, the time to prepare is now' added Sinha.
Over the past years, Insignia has designed concept masterplans for cities, conceived guest experiences for cruises and developed new concepts and brands within the hospitality sector. Insignia's clients include PIF, Ministry of Culture, Red Sea Global, Cruise Saudi, Saudi Tourism Authority, Qiddiya, Abu Dhabi Investment Office and numerous other reputable brands and institutions.
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Web Release
13 hours ago
- Web Release
Insignia Worldwide launches Expo Design Lab as a new division to shape national narratives at global expositions.
Insignia Worldwide, one of the region's leading strategic advisory firms focusing on integrated destination development announced the launch of Expo Design Lab, a new division dedicated to global expositions, national and cultural platforms. Building on the firm's twenty-year track record, The Expo Design Lab will be the first integrated concept, design, experience and operational delivery service for host nations to deliver a seamless experience and for countries to showcase their pavilions. 'We are entering a new era of cultural diplomacy, where nations must tell their most compelling stories on the world stage. Insignia's Expo Design Lab ensures that from concept to completion, every element, whether physical, digital or emotional, is purpose-driven and powerfully executed,' said Gaurav Sinha, CEO of Insignia Worldwide. Founded in 2003, Insignia has built its expertise with a focus on leisure and hospitality, arts and culture, travel and tourism, real estate development and key nation-building initiatives. Insignia's unique integrated design and experience services have positioned it as a category-defining design and strategy consultancy. The company has supported numerous tourism boards and sovereign funds, real estate developers, as well as prestigious arts and cultural initiatives, as well as over 200 hotels across 20 countries. As the lead partner for the visitor experience at the Saudi Pavillion at Osaka Expo 2025, Insignia was responsible for defining the national strategy, overall experience programming, production of immersive content, art and cultural merchandizing and management of multiple stakeholders. The success of the Saudi Pavillion experience resulted in high visitation numbers and also contributed to numerous awards for the pavillion. 'World Expos are no longer just about buildings, they're about meaning. Expo Design Lab helps nations tell powerful stories with precision, ambition, and authenticity. With Riyadh 2030 approaching, the time to prepare is now' added Sinha. Over the past years, Insignia has designed concept masterplans for cities, conceived guest experiences for cruises and developed new concepts and brands within the hospitality sector. Insignia's clients include PIF, Ministry of Culture, Red Sea Global, Cruise Saudi, Saudi Tourism Authority, Qiddiya, Abu Dhabi Investment Office and numerous other reputable brands and institutions.
Zawya
a day ago
- Zawya
Insignia Worldwide launches Expo Design Lab as a new division
Dubai, UAE – Insignia Worldwide, one of the region's leading strategic advisory firms focusing on integrated destination development announced the launch of Expo Design Lab, a new division dedicated to global expositions, national and cultural platforms. Building on the firm's twenty-year track record, The Expo Design Lab will be the first integrated concept, design, experience and operational delivery service for host nations to deliver a seamless experience and for countries to showcase their pavilions. 'We are entering a new era of cultural diplomacy, where nations must tell their most compelling stories on the world stage. Insignia's Expo Design Lab ensures that from concept to completion, every element, whether physical, digital or emotional, is purpose-driven and powerfully executed,' said Gaurav Sinha, CEO of Insignia Worldwide. Founded in 2003, Insignia has built its expertise with a focus on leisure and hospitality, arts and culture, travel and tourism, real estate development and key nation-building initiatives. Insignia's unique integrated design and experience services have positioned it as a category-defining design and strategy consultancy. The company has supported numerous tourism boards and sovereign funds, real estate developers, as well as prestigious arts and cultural initiatives, as well as over 200 hotels across 20 countries. As the lead partner for the visitor experience at the Saudi Pavillion at Osaka Expo 2025, Insignia was responsible for defining the national strategy, overall experience programming, production of immersive content, art and cultural merchandizing and management of multiple stakeholders. The success of the Saudi Pavillion experience resulted in high visitation numbers and also contributed to numerous awards for the pavillion. 'World Expos are no longer just about buildings, they're about meaning. Expo Design Lab helps nations tell powerful stories with precision, ambition, and authenticity. With Riyadh 2030 approaching, the time to prepare is now' added Sinha. Over the past years, Insignia has designed concept masterplans for cities, conceived guest experiences for cruises and developed new concepts and brands within the hospitality sector. Insignia's clients include PIF, Ministry of Culture, Red Sea Global, Cruise Saudi, Saudi Tourism Authority, Qiddiya, Abu Dhabi Investment Office and numerous other reputable brands and institutions. For media inquiries, please contact: Marta Rengel Email: mr@ Website: About Insignia Worldwide: Insignia Worldwide is a design and strategy consultancy dedicated to crafting culturally authentic, human‑centric destinations that connect cultures, engage communities, and stimulate commerce. The company provides integrated design and strategy services across all stages of a project's lifecycle, from vision ideation to concept development, design and activation programming. Founded in 2003 and headquartered in Dubai and Riyadh, its multi-disciplinary team ranging from futurists and strategists to creatives and project leaders delivers holistic services across intelligence, planning, design, project oversight, content creation, branding, communications, and immersive activation. Insignia Worldwide has worked with some of the world's most revered and recognised brands and its projects span visionary public realm interventions, landmark biennales, luxury hospitality projects, and high‑profile world expo pavilions. Guided by Humanistics™ its proprietary design-thinking system, the company aligns strategic foresight with emotive storytelling, crafting immersive environments that inspire and endure.
Web Release
12-05-2025
- Web Release
INSIGNIA WORLDWIDE CREATES 'EPIC JOURNEY OF NEW DISCOVERIES' FOR SAUDI ARABIA'S PAVILION AT EXPO 2025 OSAKA
By Editor_wr On May 12, 2025 As World Expo 2025 open its doors in Osaka, Japan, Insignia Worldwide has been revealed as the company leading the visitor experience design and strategy for the Saudi Arabian National Pavilion. Insignia Worldwide is a design and experience company specializing in nation-building initiatives and was responsible for conceiving the immersive content and experience programme to cultural oversight of live events and the overall retail and merchandising offerings. Following a competitive pitch three years ago directed by Saudi Arabia's Ministry of Culture, the Dubai-based company was appointed to work alongside architects Foster + Partners, to define and position Saudi Arabia's deep traditions and bold transformations. Focused on 'An Epic Journey of New Discoveries', Insignia Worldwide has created an inspiring multidimensional story that gives visitors a multi-sensorial perspective on Saudi Arabia's past, present and future. The story portrays a vivid, young and vibrant society rooted in rich cultural heritage and contributing to the future. From the smart design of Saudi Arabia's historic urban dwellings to modern cosmopolitan cities and future projects, its efforts in conservation to innovations in Space, Sport, Energy, and Genetics, the immersive content combines panoramic screens, projection mapping, physical artifacts and haptic sound systems. Two cultural studios and a dynamic courtyard space at the heart of the Pavilion showcase cultural performances and the creative talent emerging from the Kingdom. Over six months, Expo 2025 Osaka is expected to attract over 25 million visitors, and the Pavilion will showcase over 700 live performances for education and entertainment. Befitting its place in Japan's food capital, the Pavilion restaurant also introduces visitors to tasting menus of Saudi Arabia's culinary delicacies. Before leaving, they can visit the Saudi Souk to purchase exclusive mementos reflecting their 'Epic Journey' through the urban microcosm of courtyards, alleyways and galleries. Insignia Worldwide's CEO, Gaurav Sinha remarked: 'Working across multiple Ministries, governmental entities and critical national initiatives, we realized the platform of Expo is ideal to tell the story of a nation that is both proud of its rich heritage, but also forging a better future for the planet on so many fronts – dynamic urban design, coral conservation, genome mapping, sports and all this against the rich tapestry of the Kingdom's heritage and culture. 'We also wanted to showcase those amazing similarities that unite both Japan and Saudi Arabia, such as respect for culture, heritage and nature, matched with a passion for innovation – the Saudi Pavilion at Expo 2025 Osaka is a testament to our rich heritage and innovation spirit, a perfect prelude to what the world can expect at Riyadh Expo 2030 in Riyadh.' To orchestrate the delivery of the content elements and events, Insignia Worldwide commissioned its content production to a roster of key partners and suppliers, who supported the delivery of key workstreams for the Pavilion. Next Post EMX unveils Dark Store network to empower UAE's eCommerce growth Comments are closed.
