Taylor Swift's Surprise Album Is Still A Huge Winner, Half A Decade Later

Forbes

31-03-2025

Folklore leads Taylor Swift's discography this week as it appears on four Billboard charts, twice as ... More many as any of her other albums. KANSAS CITY, MISSOURI - NOVEMBER 10: Taylor Swift looks on prior to a game between the Kansas City Chiefs and the Denver Broncos at GEHA Field at Arrowhead Stadium on November 10, 2024 in Kansas City, Missouri. (Photo by)
Taylor Swift has not been absent from the Billboard charts for years – perhaps even well over a decade at this point. It's become routine for her to take up a sizable chunk of the Billboard 200, as fans continue to stream and purchase her discography at a staggering rate.
This week, more than a half-dozen of her projects are present. Amid all this activity, one title stands out — not because it lands higher than the rest, but because it's currently showing up on more tallies than any of her other efforts.
Of all the albums Swift has on the Billboard charts right now, Folklore is the clear winner. The surprise 2020 release is the only one of her titles that manages to find space on four different rankings at once. That's not an easy feat, especially for a collection that's nearing its fifth anniversary. Only three other Swift releases appear on half as many lists this frame, while most settle on just one.
This week, Folklore once again appears inside the top 10 on the Top Alternative Albums chart, lifting to No. 6. It nearly climbs back into the highest tier on the Top Rock & Alternative Albums list as well, settling just outside the top 10 at No. 11. On the Billboard 200, the collection vaults 10 spaces, rising from No. 66 to No. 56.
The project also makes a comeback on the Top Album Sales chart, landing at No. 39. That re-entry means it's once again one of the 40 bestselling full-lengths in the U.S.
While Folklore reigns as Swift's top-performing title this week, a few of her other releases still manage to make their presence felt on more than one tally. Her latest full-length, The Tortured Poets Department, remains a fan favorite, and it holds at No. 18 on the Billboard 200 and places just one spot higher, at No. 17, on the Top Streaming Albums chart.
Red (Taylor's Version) currently sits at No. 155 on the Billboard 200 and at No. 29 on the Top Country Albums chart. Meanwhile, Evermore, the sibling project to Folklore, sneaks back onto the Billboard 200 at No. 199 and lands at No. 47 on the Top Rock & Alternative Albums list, slipping slightly from its position last frame.
According to Luminate, Folklore moved another 15,200 equivalent units in the past tracking period. That's a 4% jump from the previous week. Of that sum, 2,850 were pure sales — a figure large enough to send the album back onto the Top Album Sales chart, where digital and physical purchases alone determine placement.
Beyond her four multi-charting releases, Swift has six more albums that appear on one Billboard ranking apiece. Lover, Midnights, 1989 (Taylor's Version), and Reputation all find space on the Billboard 200, while Speak Now (Taylor's Version) and Fearless (Taylor's Version) land on the Top Country Albums chart.