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What's On
a day ago
- What's On
Sonny Fodera to perform in Dubai this October
Sonny Fodera is not new to the scene, or the charts. From Ibiza sets to headline slots across Europe, the Australian-born DJ has built a name off solid releases, quality sets, and a sound that knows how to hold a crowd. On October 25, he's heading to Bohemia Beach Club, bringing his signature style to Dubai. The event Bohemia is known for pulling in big names, and this is no different. The vibe? A chill open-air spot for Sonny's set; good music, sea breeze, and a crowd moving to the groove outdoors, where the night feels open and free. Who's Sonny Fodera? An Aussie DJ who's been quietly killing it on the house scene. His tracks pop up everywhere, keeping dancefloors busy worldwide. Over the last decade, he's gone from remixing for Cajual to running his own label, Solotoko, and headlining festivals across Europe and beyond. The sound Expect a mix that's deep enough to draw you in but upbeat enough to keep you moving. If you've heard Asking or You & I, you know the vibe: smooth, melodic house that fits perfectly in both festival settings and intimate beach clubs. The details Location: Bohemia Beach Club, Palm Jumeirah Date: October 25, from 5pm Tickets: Dhs150 for ladies (includes one drink), Dhs200 for gents (includes one drink), VIP tables available, starting from Dhs650 Contact: (04) 455 9989, @bohemiabyfive More big names If you're planning your concert calendar, the UAE is stacked: Lost Frequencies on October 4, Carl Cox at Playa Pacha on October 17, Robin Schulz on October 18, Anyma on October 31, Enrique Iglesias in November, and Katy Perry closing the year in December. > Sign up for FREE to get exclusive updates that you are interested in


Campaign ME
2 days ago
- Campaign ME
Virtual influencers are rewriting the rules of social media
The influencer marketing landscape is experiencing a seismic shift as virtual influencers emerge from the digital realm to capture millions of followers and lucrative brand partnerships. With 58 per cent of people in the US following at least one virtual influencer, these computer-generated characters are no longer a futuristic concept – they're reshaping how brands connect with audiences. The new digital stars Virtual influencers are entirely computer-generated characters created using artificial intelligence, CGI, and advanced animation technologies. Unlike their human counterparts, these digital personalities exist solely in the virtual space, yet they maintain active social media presences, engage with followers, and collaborate with major brands. Lu do Magalu leads with 7.1 million Instagram followers, making her the most successful digital personality globally. Originally designed in 2003 as a virtual assistant for Brazilian retail company Magazine Luiza, Lu has evolved into a full-fledged influencer phenomenon. Meanwhile, newcomers like Spain's Aitana López and the world's first digital supermodel Shudu are gaining significant traction, demonstrating the global appetite for virtual personalities. The brand safety advantage Virtual influencers offer brands unprecedented reliability. They are immune to scandals, controversies, and personal downtime that can derail traditional influencer campaigns. Unlike human influencers who may face personal challenges or voice controversial opinions, virtual influencers provide consistent brand messaging and are always 'camera-ready'. They are ageless, endlessly productive, and free from scandals, making them a dependable choice for brands. This level of control allows companies to maintain their brand image while scaling content production without the unpredictability that sometimes comes with human partnerships. The uncanny valley challenge Despite their growing popularity, virtual influencers face a unique psychological challenge. A recent Australian study demonstrated that audiences may prefer less human-like AI influencers. The research revealed that virtual influencers with moderate and high levels of human likeness left audiences feeling unsettled and were deemed as 'creepy' and less trustworthy. This 'uncanny valley' effect suggests that the most successful virtual influencers may be those that embrace their digital nature rather than attempting to perfectly mimic human appearance. Participants were more likely to accept messages from 2D digital personas that didn't attempt to visually mimic human appearance. Market impact The financial impact is substantial. According to IMH's AI Influencer Marketing Benchmark Report, nearly half of respondents who collaborated with AI influencers reported a 'very positive' experience. Additionally, 52.8 per cent believe that virtual influencer versatility will have a major effect on the future of marketing and entertainment. Virtual influencers also offer cost advantages. While creation requires specialised talent, they eliminate ongoing expenses like travel, logistics, and the risk of human error or unavailability. By Khaldoun Zaghir, General Manager, 5th Element.


The National
3 days ago
- The National
Who is Moosa Mostafa, British actor of Arab descent and star of Netflix's Wednesday?
Wednesday has just returned for its second season – topping Netflix's global top 10 series charts since its August 6 release – and among its returning cast is Moosa Mostafa, the British actor of Arab heritage who plays Eugene Ottinger. Mostafa, 17, from Leamington Spa, central England, has become a fan favourite thanks to Ottinger's bright, good-natured personality, which stands in stark contrast to the show's darker themes. But behind the scenes, Mostafa has been balancing the demands of starring in one of Netflix's most popular series with the everyday pressures of schoolwork and exams. Early life and career Born on February 25, 2008, Mostafa attends Warwick Boys School. His mother, Rima, has supported his acting career from the start. Some reports suggest his parents are Egyptian and lived in Dubai before moving to the UK. His first screen role came in the 2018 festive comedy Nativity Rocks!. Still at school, he was spotted by Netflix casting directors during auditions for the sci-fi series The Last Bus, a role that eventually led to him being cast in Wednesday. 'It was insane – all of a sudden you're flying to Romania for seven months to work with Tim Burton,' he told BBC CWR. 'I was like, where's this even come from?' He was 13 during the filming of Wednesday 's first season, making him the youngest cast member by several years. 'Everyone was at least five years older than me, but I was just hanging out with them all. So now we're just a group of friends who happen to work together,' he said. What is Wednesday? Created by Alfred Gough and Miles Millar, and produced by Tim Burton, the show follows Wednesday Addams (Jenna Ortega) during her time at Nevermore Academy, a boarding school for outcasts. Mixing gothic mystery, teenage relationships and dark humour, the first season broke Netflix viewership records in 2022. Season two, filmed in Dublin, brings new characters – including Steve Buscemi as Nevermore's principal Barry Dort – and has already been renewed for a third season. Who is Eugene Ottinger? Ottinger is a Nevermore student and president of the school's beekeeping club. He is one of Wednesday's few close friends. Mostafa describes his character as a contrast to the tone of the series. 'He's very fun to play,' he told the BBC. 'He's the juxtaposition to a lot of what else happens in the show. He's very cheery and bright compared to the dark sad themes and melancholy stuff going on. I think it's nice that on screen he has a contrast to Wednesday, specifically, so it's really fun to play that with Jenna.' Balancing act Filming for season two took place during Mostafa's GCSE exams in 2024. Delays to the filming schedule meant he travelled frequently between Ireland and Warwickshire. He often revised for exams in hotel rooms. Mostafa said Buscemi offered him encouragement with his studies. 'Before the exams he was telling me, 'Make sure you do those past papers.' And he tried to give me revision tests,' Mostafa said. 'It was his own little way. The cast were very close.' His mother praised her son for coping with the challenging schedule. 'It wasn't quite what we anticipated, but we rolled with it and Moosa managed it really well," she said. He's learnt a lot about managing work-life balance, and I think he's hugely matured and learnt these life skills at a much younger age than a lot of his peers would get a chance to. That in itself has been really admirable, so we're really proud of him.' Mostafa added that returning to Leamington Spa between filming helped him to stay grounded. 'I still get the perfect amount of normality from my friends, despite all the craziness,' he said.