SZA to launch her own makeup line, "Not Beauty"
The singer revealed the launch just before hitting the road with Kendrick Lamar for the Grand National Tour and here's the twist: the products will only be available at exclusive pop up activations during US stops of the tour.
Kicking things off with three signature lip glosses, SZA revealed the brand has been a behind the scenes labor of love.
'Y'all asked for the lip combo and it's finally here! I repeat, the lip products I've been wearing and working on for years are finally here for everyone to try!' she shared in an Instagram post.
'Available only at Not Beauty pop up activations on the GNX Tour.'
In a sit down with Vogue, SZA teased the product lineup: two tinted shades named In the Flesh and Strawberry, and a clear gloss yet to be named.
'I love the look of my lips with some sort of blush or tint to them,' she said.
'Not too much, because my lips are big and I don't like to leave them shapeless. My lip combo requires minimal effort, maximum result, and high shine. Just enough to give a little something without looking like, 'Who you tryna be!?' kind of vibes.'
She also confirmed the glosses held up during her 2025 Super Bowl halftime show with Lamar, a serious wear test considering how flawless her lips looked on stage.
According to SZA, that's the level of performance you can expect from Not Beauty.
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