
IRL > Algorithm: The Future of Socialization
Jeff Beer speaks with Giles Hedger, the global consumer planning director at Diageo; Rachel Rix, the chief growth officer at Ketchum; and James Kirkham, the founder and CEO at Iconic, about how AI and algorithms are making culture vanilla.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Entrepreneur
27 minutes ago
- Entrepreneur
Why Mindset Still Matters
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media. Analyse the way the most successful people in the world think, and you'll find a commonality: most of them will have a mindset which lends itself to reaching their goals, and almost all of them will show a high degree of resilience. We are all born with the ability to reach our full potential; there are, of course, external factors which can impact this such as our socioeconomic status, belonging to a marginalised demographic, or access to education. But while these external factors may be unchangeable, what we can influence is our level of resilience and our way of thinking – also known as our mindset. Adopting a growth mindset Whatever our goals, whether focused on becoming a world-class entrepreneur, a campaigner who makes a tangible positive change to the world, or perhaps an expert scholar in a particular subject, we all have aspirations in life. However, the unique lens through which each individual views the world undoubtedly impacts how successfully we can work towards those goals. Subsequently researched by many academics, it was Professor Carol Dweck who first proposed the idea of two distinct types of mindset: fixed and growth. A person with a fixed mindset may avoid taking on a challenge for fear of making mistakes and may see success as a result of innate ability – believing you cannot alter your intelligence levels. However, those with a growth mindset view setbacks as an opportunity to learn something new, and believe you can become better at anything in life given enough practice and effort. It is perhaps unsurprising that those with a growth mindset are more likely to achieve their goals and reach the top of their game – achieving their full potential by putting in plenty of hard work and being undeterred by thoughts of not being 'clever enough'. But there's good news for those who may currently have more of a fixed mindset and see this as a barrier in the way of reaching their goals: mindsets can (and should) be altered through life, and hard work can see us becoming less fixed in our outlook. Expert psychiatrist Dr Jacob Towery states: "The good news is mindsets are highly changeable, and if you are willing to learn the technology of changing your mindset and defeating your distorted thoughts, you can have significantly more happiness." Several studies have shown that intervention, mentoring and exposure to others (such as teachers) with a growth mindset can shift people's perspectives in a positive direction. One such piece of research was undertaken by Professor Dweck and her colleagues as part of their National Study of Learning Mindsets. A sample of 12,000 ninth-grade students were analysed as they made the transition to high school, with a proportion taking part in interventions designed to counter the belief that intelligence is fixed and mistakes pm indicate a lack of ability. The students in this group reported a reduction in fixed mindset beliefs, and demonstrated an increase in both their GPA and enrolment in advanced maths courses. As part of the Programme for International Student Assessment (OECD), random samples of students were surveyed in 74 different countries, and it was found that growth mindset was 'significantly and positively associated' with test scores in all but two nations. Resilience: a key requirement A crucial part of an individual's mindset is their approach to challenges in life, otherwise known as resilience. There are very few people who will go through life without encountering any challenges: whether in their education, their profession or their personal life. And our responses to these hurdles absolutely define how well we can overcome them and achieve despite – or perhaps because of – them. Someone struggling with resilience may take one of a number of different options when faced with a challenge: giving up, feeling hopeless, or even turning to unhelpful coping mechanisms. Those who have a high level of resilience will still encounter the challenge, but their perspective will see them seeking ways to learn from the experience, finding ways to overcome the issue, and remaining hopeful that there is a way forward. There's a famous saying: 'this too will pass' which perhaps best encapsulates the way a highly-resilient person will approach a challenge in life. They will realise its temporary nature, and do everything within their power to work through it. As with mindset, there are numerous studies which showcase the positive impact of resilience upon attainment. One such piece of research (Frederickson), analysed undergraduates' positive emotions and ego-resilience (their ability to adapt and flexibly manage their own emotional impulses in situations), showed them a video designed to induce positive emotions, and then asked them to list their personal goals for the next four weeks. At the end of that time, the results showed that ego-resilience could at least partially explain the link between positive emotions and eudaimonic wellbeing – a focus on living a meaningful life through personal growth and a sense of purpose. Thankfully, while some people are naturally more resilient than others, it's another life skill which can be learned and developed. This has been recognised by many corporations, as well as the US Army, which rolled out a Comprehensive Soldier Fitness (CSF) programme for more than 900,000 soldiers. CSF consists of three components: a test for psychological fitness, self-improvement courses, and Master Resilience Training (MRT) for drill sergeants. The findings indicated a clear improvement in 'resilience and psychological health' as a result of MRT. Reaching your goals There are some barriers to our life goals which cannot be broken down or eradicated; these barriers are defined by external factors and are not within our power to change. But there are equally many factors in reaching our full potential which are resolutely within our power to alter: and two of the biggest are mindset and resilience. Repeated studies and a wealth of anecdotal evidence shows that mindset and resilience have a huge impact on achievement, and that both of these factors can absolutely be worked upon. In the same way that (if they have a growth mindset), children can learn to read, write and count by repeated practice, so too can we learn how to become more resilient when we face challenges in life, and so too can we empower ourselves to believe we can reach our full potential. This is the very reason why I launched the London Organisation of Skills Development and take pride in helping others develop a growth mindset. Ultimately, our goals are within our grasp, but it's up to us to each put in the hard work in order to embed within ourselves qualities like resilience which will see us reaching them.


Bloomberg
29 minutes ago
- Bloomberg
Stock Movers: Whitbread, Hays, Watchmakers
On this episode of Stock Movers: -Whitbread reported comparable sales for the first quarter of -1%. - Hays slumps as much as 20%, the most in nine years, sending the staffing firm's shares to their lowest since October 2008. The company released an unscheduled update, saying that current tough market conditions would persist into FY26, with permanent recruitment activity levels especially weak. - European luxury stocks drop, led by Richemont and Swatch, after a report showed Swiss watch exports fell 9.5% in May, driven by US downturn following a strong month of April.


Business Wire
32 minutes ago
- Business Wire
Expro Wins Well Test Contract for Major UK CCS Project
ABERDEEN, Scotland--(BUSINESS WIRE)--Energy services provider, Expro (NYSE: XPRO), has secured a key contract to deliver integrated well testing services for a high-profile carbon capture and storage (CCS) project offshore UK. This award follows soon after the industry's much anticipated December 2024 award of the first ever carbon storage permit by the UK Regulator, the North Sea Transition Authority (NSTA), to the Northern Endurance Partnership (NEP) for the storage of carbon dioxide in the Endurance reservoir located off the North-East Coast of England. Expro has been commissioned by NEP to provide critical services that will be needed to appraise two wells in the Endurance reservoir for future CCS suitability. The production and injection testing of the Endurance aquifer will provide important information that will be used to characterize the reservoir as part of the East Coast Cluster field development plan. Expro will deliver operations using capabilities and technologies from its well testing, fluid sampling and analysis, and subsea business segments. To provide a fully integrated CCS appraisal solution, Expro has selected Baker Hughes to provide its electrical submersible pumps (ESP) and Metrol Technology for Drill Stem Testing (DST), Downhole Data Acquisition and Wireless Telemetry Services. The Endurance reservoir has the capacity to store up to 450m tonnes of CO 2. It is regarded as critical to achieving UK Government CCS targets of 20-30 million tonnes of CO 2 a year by 2030 and over 50 million tonnes a year by 2035. Northern Endurance Partnership (NEP) is a joint venture between bp, TotalEnergies, and Equinor. It was formed in 2020 as the East Coast Cluster CO 2 transportation and storage provider, which will transport and store CO 2 emissions from the Teesside and the Humber industrial clusters. The contract is expected to safeguard local jobs in the North-East of Scotland, reinforcing Expro's long-standing presence in the region. The company's well test team will be based at its regional center of excellence in Aberdeen, ensuring operations are delivered utilizing local expertise. In its commitment to regional economic development, Expro will also prioritize engagement with UK-based suppliers, helping to strengthen and sustain the national energy supply chain. Expro has more than 20 years' experience in supporting CCS projects around the world, including the Northern Lights project in Norway. The company also has a 50-year-plus heritage of supporting the energy industry in the North Sea. Iain Farley, Regional Vice President for Europe and Sub-Saharan Africa at Expro said: 'Our success in securing this contract for the Northern Endurance Partnership demonstrates Expro's ability to use our reservoir appraisal and well test capabilities, that have traditionally been used for the development of oil and gas reservoirs, to help kick-off the carbon storage industry in the UK. Expro is proud of both playing a key role in helping to decarbonize the UK and in the confidence that the Northern Endurance Partnership has placed in Expro to successfully deliver this project. 'This contract win builds on the success of the integrated well testing services that Expro has also provided to Equinor for the Northern Lights CCS project in Norway. It also demonstrates our commitment to the UK's CCS program and the opportunities it is expected to create for local employment, economies, and supply chains.' Notes to Editors Working for clients across the well life cycle, Expro is a leading provider of energy services, offering cost-effective, innovative solutions and what the Company considers to be best-in-class safety and service quality. The Company's extensive portfolio of capabilities spans well construction, well flow management, subsea well access, and well intervention and integrity solutions. With roots dating to 1938, Expro has approximately 8,500 employees and provides services and solutions to leading exploration and production companies in both onshore and offshore environments in more than 50 countries. For more information, please visit and connect with Expro on Twitter @ExproGroup and LinkedIn @Expro. This press release, and oral statements made from time to time by representatives of the Company, may contain certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements regarding, among other things, the success, safety, efficiency and sustainability of the Company's tubular running services technologies, the Company's environmental, social and governance goals, targets and initiatives, and future growth, and are indicated by words or phrases such as "anticipate," "outlook," "estimate," "expect," "project," "believe," "envision," "goal," "target," "can," "will," and similar words or phrases. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from the future results, performance or achievements expressed in or implied by such forward-looking statements. Forward-looking statements are based largely on the Company's expectations and judgments and are subject to certain risks and uncertainties, many of which are unforeseeable and beyond our control. The factors that could cause actual results, performance or achievements to materially differ include, among others the risk factors identified in the Company's Annual Report on Form 10-K, Form 10-Q and Form 8-K reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, historical practice, or otherwise.