Love Chili's? You'll want these boots
The intrigue: The limited-edition Booth Boots blend Chili's iconic red booths with Tecovas' bestselling dress boot, finished with chili pepper stitching.
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Found: Bella Hadid's Exact Summer Slip Dress From Mango
Bella Hadid is casually living my dream, and I'm not even deeply jealous! I'm out here begging for a text back from finance bros off Hinge while she's cosplaying as the lead of a steamy equestrian romance novel—with a criminally hot cowboy BF, I might add. The universe has favorites, and she is one! The good news? At least I can cop her style. My relatable queen took to Instagram Stories on Monday to share snaps from her bestie's baby shower while outfitted in a totally affordable Mango dress. Thank you for saving my wallet this time around, Bells! She styled the under-$200 lace camisole design with a pair of brown cowboy boots for the perf western flair. The dress is crafted from a lightweight and breezy polyester fabric that's ideal for summer (I mean, hello, Bella wore it outside in the California heat), while the midi-length silhouette and delicate lace-trimmed v-neckline make it feel like the sorta vintage treasure you'd dig up at an overpriced thrift store. The built-in lining is just a bonus—and one you prob wouldn't find in an actual thrift store style. Now, onto the accessories. Bella paired the lacy slip with a slouchy oversized tote, yellow-lensed sunglasses, and a few brown arm cuffs to finish the look. But, let's be so for real for a sec—it's the tall brown cowboy boots that really sell this 'fit for me. The combo feels effortless and cool. Not to mention, cowboy boots (and western inspo in general) are having a serious moment RN and not just for horse girls. Tecovas' Annie Boot is a perf pick if you're looking for a classic cowboy boot—they come in practically every shade imaginable in luxe leather and suede—and the Abby is another (slightly taller) iteration with the same feel. Leaning more contemporary? A lil trendier? I'd go for this heeled Dolce Vita version or the Schutz Maryann Up Curve Boot, which leans more hot girl on a Nashville bachelorette than ranch hand, but they still have a western touch. This blue jean-inspired suede and leather design def deserves honorable mention. Now that I hit "add to cart" on the dress and the boots...I just need the cowboy boyfriend. Anyone, anyone??? Megan Schaltegger is an NYC-based writer. She loves strong coffee, eating her way through the Manhattan food scene, and her dog, Murray. She promises not to talk about herself in third person IRL.
New York Times
4 days ago
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Why Is a Mid-Tier Restaurant Chain Selling Cowboy Boots?
Think of Chili's Grill & Bar, the mid-tier Tex-Mex restaurant chain founded in 1975, and the name alone might dredge up memories of awkward high school dates, post-soccer-tournament family dinners or your first legal margarita. Now, the company wants you to associate it with something else entirely: being cool. Chili's has teamed up with Tecovas, a western wear label based in Austin, Texas, on a limited-edition line of cowboy boots made using the same burgundy vinyl found on the restaurant's booths. The collaboration is a bid to reach a new, more style-conscious consumer — the kind who might line up for a buzzy new downtown spot but wouldn't necessarily consider Chili's for dinner. George Felix, the brand's chief marketing officer, said the initiative was targeted at 'a younger audience that is really in tune and in touch with the latest in fashion.' By associating itself with a 'high end' brand like Tecovas, he added, Chili's could be seen in a new light. The $345 cowboy boots feature chili pepper contrast stitching, a snip toe and an inlay of a chili pepper — the restaurant's logo. The collection, which goes on sale on Tuesday, also includes a $75 red belt with a brass buckle, inspired by old Chili's uniforms. It's one of several recent examples in which restaurant chains turn to the worlds of fashion and beauty to generate hype. In 2021, the cosmetics brand E.L.F. debuted a line of makeup inspired by Chipotle's assembly line of ingredients (think guacamole green eye shadow and a lip-plumping red gloss inspired by a spicy salsa). In 2023, Panera Bread released the BAGuette, a slim, 12-inch handbag in the chain's signature green. This year, it followed up with the Croissant Clutch, inspired by its croissant toast sandwiches. Want all of The Times? Subscribe.
Indianapolis Star
4 days ago
- Indianapolis Star
New boots inspired by the vinyl on Chili's booths start at $345
Chili's fans may soon be new boot goofin'. The Tex-Mex and American restaurant chain has partnered with Tecovas, a Texas-based cowboy boot and Western-style retailer, to release Booth Boots. The deep red cowboy boots, marketed as being made from the same material as Chili's restaurant booths, are available only on the Tecovas website, starting July 29. "The limited-edition Chili's x Tecovas collection pays tribute to two American originals, pairing the design and craft of Tecovas with Chili's iconic red booth, where so many good stories begin," Sam Fodrowski, Tecovas' vice president of brand and product marketing, said in a news release. "It's unexpected, fun and crafted with the same care and attention to detail we bring to everything we do." The Booth Boots are available in men's and women's. The women's boot is based on Tecovas' best-selling Annie design. The 14-inch-tall boot features a forward snip toe and 2-inch heel. The men's boot is based on Tecovas' Garrett design. The 12-inch-tall boot features a snip toe, 1.2-inch leather heel and pull tab. Both boots are adorned with chili pepper stitching. In addition to the two boots, Tecovas and Chili's are offering a Booth Belt, a handcrafted belt embellished with a chili pepper and brass buckle. Interested in getting your hands on a pair of the Booth Boots? Here's what we know. No April Fools': Chili's is opening a 'Scranton Branch' that celebrates 'The Office' The Booth Boots will only be available on the Tecovas website, while supplies last, starting at 10 a.m. CT on July 29. Both the men's and women's Booth Boots are $345. The Booth Belt is $75. No, the Booth Boots are not made from old Chili's booths. The boots are though made from red vinyl, the same material used to craft Chili's booths, Jesse Johnson, Chili's vice president of marketing, told USA TODAY. Several Tecovas locations are celebrating the Booth Boot with free Chili's margaritas, exclusive Chili's pepper branding irons and other giveaways. Here's a look at the schedule: TikTok creator Fernanda Castro described the Chili's and Tecovas collaboration as a "Texas version of a royal wedding," as both brands are based in Texas. Notably, the Chili's at 4420 N. Lamar Boulevard in Austin, Texas – which is where Tecovas is based – has garnered widespread attention online for its plethora of positive online reviews. Ahead of the widespread release, several content creators were sent their own pairs of Booth Boots, which have been circulating on social media for a few days. "This reminds me of the time where I'm about to put on my Chili's Booth Boots and go to the booth at Chili's and sit in with my Booth Boots in the booth," content creator Robert Rausch said in a TikTok video.
