Latest news with #BoothBoots
Indianapolis Star
2 days ago
- Entertainment
- Indianapolis Star
New boots inspired by the vinyl on Chili's booths start at $345
Chili's fans may soon be new boot goofin'. The Tex-Mex and American restaurant chain has partnered with Tecovas, a Texas-based cowboy boot and Western-style retailer, to release Booth Boots. The deep red cowboy boots, marketed as being made from the same material as Chili's restaurant booths, are available only on the Tecovas website, starting July 29. "The limited-edition Chili's x Tecovas collection pays tribute to two American originals, pairing the design and craft of Tecovas with Chili's iconic red booth, where so many good stories begin," Sam Fodrowski, Tecovas' vice president of brand and product marketing, said in a news release. "It's unexpected, fun and crafted with the same care and attention to detail we bring to everything we do." The Booth Boots are available in men's and women's. The women's boot is based on Tecovas' best-selling Annie design. The 14-inch-tall boot features a forward snip toe and 2-inch heel. The men's boot is based on Tecovas' Garrett design. The 12-inch-tall boot features a snip toe, 1.2-inch leather heel and pull tab. Both boots are adorned with chili pepper stitching. In addition to the two boots, Tecovas and Chili's are offering a Booth Belt, a handcrafted belt embellished with a chili pepper and brass buckle. Interested in getting your hands on a pair of the Booth Boots? Here's what we know. No April Fools': Chili's is opening a 'Scranton Branch' that celebrates 'The Office' The Booth Boots will only be available on the Tecovas website, while supplies last, starting at 10 a.m. CT on July 29. Both the men's and women's Booth Boots are $345. The Booth Belt is $75. No, the Booth Boots are not made from old Chili's booths. The boots are though made from red vinyl, the same material used to craft Chili's booths, Jesse Johnson, Chili's vice president of marketing, told USA TODAY. Several Tecovas locations are celebrating the Booth Boot with free Chili's margaritas, exclusive Chili's pepper branding irons and other giveaways. Here's a look at the schedule: TikTok creator Fernanda Castro described the Chili's and Tecovas collaboration as a "Texas version of a royal wedding," as both brands are based in Texas. Notably, the Chili's at 4420 N. Lamar Boulevard in Austin, Texas – which is where Tecovas is based – has garnered widespread attention online for its plethora of positive online reviews. Ahead of the widespread release, several content creators were sent their own pairs of Booth Boots, which have been circulating on social media for a few days. "This reminds me of the time where I'm about to put on my Chili's Booth Boots and go to the booth at Chili's and sit in with my Booth Boots in the booth," content creator Robert Rausch said in a TikTok video.
Yahoo
2 days ago
- Entertainment
- Yahoo
New boots inspired by the vinyl on Chili's booths start at $345
Chili's fans may soon be new boot goofin'. The Tex-Mex and American restaurant chain has partnered with Tecovas, a Texas-based cowboy boot and Western-style retailer, to release Booth Boots. The deep red cowboy boots, marketed as being made from the same material as Chili's restaurant booths, are available only on the Tecovas website, starting July 29. "The limited-edition Chili's x Tecovas collection pays tribute to two American originals, pairing the design and craft of Tecovas with Chili's iconic red booth, where so many good stories begin," Sam Fodrowski, Tecovas' vice president of brand and product marketing, said in a news release. "It's unexpected, fun and crafted with the same care and attention to detail we bring to everything we do." The Booth Boots are available in men's and women's. The women's boot is based on Tecovas' best-selling Annie design. The 14-inch-tall boot features a forward snip toe and 2-inch heel. The men's boot is based on Tecovas' Garrett design. The 12-inch-tall boot features a snip toe, 1.2-inch leather heel and pull tab. Both boots are adorned with chili pepper stitching. In addition to the two boots, Tecovas and Chili's are offering a Booth Belt, a handcrafted belt embellished with a chili pepper and brass buckle. Interested in getting your hands on a pair of the Booth Boots? Here's what we know. No April Fools': Chili's is opening a 'Scranton Branch' that celebrates 'The Office' When are the Booth Boots available for purchase? The Booth Boots will only be available on the Tecovas website, while supplies last, starting at 10 a.m. CT on July 29. How much are the Booth Boots? Both the men's and women's Booth Boots are $345. The Booth Belt is $75. Are Booth Boots really made of Chili's booths? No, the Booth Boots are not made from old Chili's booths. The boots are though made from red vinyl, the same material used to craft Chili's booths, Jesse Johnson, Chili's vice president of marketing, told USA TODAY. Select Tecovas offer special Booth Boot events Several Tecovas locations are celebrating the Booth Boot with free Chili's margaritas, exclusive Chili's pepper branding irons and other giveaways. Here's a look at the schedule: Shops Around Lenox in Atlanta, Georgia, on Aug. 2 from noon to 6 p.m. ET International Plaza and Bay Street in Tampa, Florida, on Aug. 2 from noon to 6 p.m. ET South Congress in Austin, Texas, on Aug. 2 from noon to 6 p.m. CT NorthPark Center in Dallas, Texas, on Aug. 2 from noon to 6 p.m. CT What are people saying about the boots? TikTok creator Fernanda Castro described the Chili's and Tecovas collaboration as a "Texas version of a royal wedding," as both brands are based in Texas. Notably, the Chili's at 4420 N. Lamar Boulevard in Austin, Texas – which is where Tecovas is based – has garnered widespread attention online for its plethora of positive online reviews. Ahead of the widespread release, several content creators were sent their own pairs of Booth Boots, which have been circulating on social media for a few days. "This reminds me of the time where I'm about to put on my Chili's Booth Boots and go to the booth at Chili's and sit in with my Booth Boots in the booth," content creator Robert Rausch said in a TikTok video. Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@ This article originally appeared on USA TODAY: New Tecovas boots inspired by red vinyl on Chili's booths
USA Today
2 days ago
- Entertainment
- USA Today
New boots inspired by the vinyl on Chili's booths start at $345
Chili's fans may soon be new boot goofin'. The Tex-Mex and American restaurant chain has partnered with Tecovas, a Texas-based cowboy boot and Western-style retailer, to release Booth Boots. The deep red cowboy boots, marketed as being made from the same material as Chili's restaurant booths, are available only on the Tecovas website, starting July 29. "The limited-edition Chili's x Tecovas collection pays tribute to two American originals, pairing the design and craft of Tecovas with Chili's iconic red booth, where so many good stories begin," Sam Fodrowski, Tecovas' vice president of brand and product marketing, said in a news release. "It's unexpected, fun and crafted with the same care and attention to detail we bring to everything we do." The Booth Boots are available in men's and women's. The women's boot is based on Tecovas' best-selling Annie design. The 14-inch-tall boot features a forward snip toe and 2-inch heel. The men's boot is based on Tecovas' Garrett design. The 12-inch-tall boot features a snip toe, 1.2-inch leather heel and pull tab. Both boots are adorned with chili pepper stitching. In addition to the two boots, Tecovas and Chili's are offering a Booth Belt, a handcrafted belt embellished with a chili pepper and brass buckle. Interested in getting your hands on a pair of the Booth Boots? Here's what we know. No April Fools': Chili's is opening a 'Scranton Branch' that celebrates 'The Office' When are the Booth Boots available for purchase? The Booth Boots will only be available on the Tecovas website, while supplies last, starting at 10 a.m. CT on July 29. How much are the Booth Boots? Both the men's and women's Booth Boots are $345. The Booth Belt is $75. Are Booth Boots really made of Chili's booths? No, the Booth Boots are not made from old Chili's booths. The boots are though made from red vinyl, the same material used to craft Chili's booths, Jesse Johnson, Chili's vice president of marketing, told USA TODAY. Select Tecovas offer special Booth Boot events Several Tecovas locations are celebrating the Booth Boot with free Chili's margaritas, exclusive Chili's pepper branding irons and other giveaways. Here's a look at the schedule: What are people saying about the boots? TikTok creator Fernanda Castro described the Chili's and Tecovas collaboration as a "Texas version of a royal wedding," as both brands are based in Texas. Notably, the Chili's at 4420 N. Lamar Boulevard in Austin, Texas – which is where Tecovas is based – has garnered widespread attention online for its plethora of positive online reviews. Ahead of the widespread release, several content creators were sent their own pairs of Booth Boots, which have been circulating on social media for a few days. "This reminds me of the time where I'm about to put on my Chili's Booth Boots and go to the booth at Chili's and sit in with my Booth Boots in the booth," content creator Robert Rausch said in a TikTok video. Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@
Axios
7 days ago
- Entertainment
- Axios
Love Chili's? You'll want these boots
Texas-born brands Chili's and Tecovas teamed up to turn real booth material into handcrafted cowboy boots. The intrigue: The limited-edition Booth Boots blend Chili's iconic red booths with Tecovas' bestselling dress boot, finished with chili pepper stitching.
Entrepreneur
22-07-2025
- Entertainment
- Entrepreneur
Chili's Is Selling Boots, Belts Made From Its Red Booths
Chili's new collab wants you to wear the furniture. Chili's Grill & Bar is partnering with Texas-footwear brand Tecovas to launch a limited-edition collection of "Booth Boots," which is exactly what it sounds like — cowboy boots made with the same material as its classic red booths. In a statement, Chili's said that this "first-of-its-kind collaboration" turns its "iconic" red booths, which have been around for 50 years, into "handcrafted boots made with time-honored techniques and heritage craftsmanship." The company is also selling a matching Booth Belt. Related: 'Gen Z Is Obsessed': Chili's Sales Are Skyrocketing Thanks to the Triple Dipper and Turbo Chefs "We thought it would be fun to celebrate this familiar piece of the Chili's experience by turning it into something truly unexpected for our fans," said Jesse Johnson, Chili's vice president of marketing, in the statement. "Our new friends at Tecovas have been the perfect partners in bringing this wild idea to life with their handcrafted boots now reimagined with our booth material." Still, it will cost you a lot more than the popular Triple Dipper. Booth Boots (both women's and men's styles) will retail for $345, and the Booth Belt, with its "brass buckle in a matte nickel finish," will sell for $75. The limited-edition collection of Booth Boots and a matching Booth Belt will be available on on July 29 at 10 a.m. CT. Chili's has 1,600 restaurants in 29 countries, according to Nation Restaurant News.
