Google Store offering direct-to-consumer sale of Pixel devices, now live in India

Indian Express

5 days ago

Google on Thursday, May 29, introduced its official Google Store in India offering direct online purchases of its Pixel devices. Pixel fans across the country will now be able to purchase these products directly from the source. The latest addition complements Google's existing online and offline retail footprint. According to the company, this direct-to-consumer expansion is a cornerstone of Pixel's strategy in India.
Mitul Shah, managing director of devices and services, Google India said that India continues to be a key market for Pixel. The company sees Indian customers at the forefront of embracing technology that elevates their daily lives and fulfills their evolving aspirations.
'The launch of direct online purchases on the Google Store is a pivotal step in our mission to empower more Indians with our AI-powered Pixel devices. By providing direct access, flexible financing, and a seamless experience, we are not just selling hardware; we are delivering intelligent, helpful tools designed to unlock creativity, boost productivity, and keep users connected. This step furthers our commitment to India and our excitement for its digital future,' Shah said.
The India Google Store will allow consumers to choose from various payment modes including UPI, and offer a plethora of customer-centric affordability options such as no cost EMI, instant cashback, exchange bonus, store credits, etc.
With no cost EMI, consumers can pay for purchases over time through HDFC and over 15 other select banks. One can receive instant cashback when they pay via EMI using a credit card, starting with select HDFC bank credit cards. Also, upon exchanging an old smartphone consumers can avail a special exchange bonus. Existing Pixel users get additional offers or discounts upon upgrading their device through the exchange program. Besides, accumulating store credits will allow consumers to use the same for future purchases on Google Store.
Bringing AI to the masses
Shah, in an exclusive interview with indianexpress.com, shared that Google has brought massive investments to India. He said that it is a long-term commitment, starting from manufacturing to Google-owned service centres in India. Three of these service centres are in Delhi, Mumbai, and Bengaluru, with more centres planned.
As of now, Pixel devices are available in over 2,000 retail outlets across India, and almost 250 of those stores offer a full Pixel experience. With the new online store, customers can directly purchase their preferred Pixel device. Shah said that in a short frame of time, the company is seeing much progress in terms of channel and capability building, as well as providing a great purchase experience to customers.
When asked how the response to Pixel devices among Indian consumers was, Shah responded by calling it 'fabulous'. 'We launched Pixel 9 Pro in India just a month back, and the response has been absolutely phenomenal. Some of the latest features – for example, live video screen sharing – the kind of feedback we are getting from our partners and our consumers is absolutely phenomenal.' Pixel phones boast Google's custom Tensor chip, Android, and AI features, and are known for delivering smart, helpful tools tailored to Indian users through its powerful cameras, voice assistance, and more.
Shah said that Google's primary objective is to bring AI-powered devices to all and to ensure that their creativity, productivity, and connection with others is enhanced. 'We want to put AI-powered devices in the hands of every Indian consumer. Indian consumers are discerning, but more importantly, they're also very creative. So what they would do with these AI-powered devices, be that productivity or creativity, or even a simple thing like human connection. My personal belief is that AI will actually make us better,' Shah said.
With the launch of direct sales through the online store, Google marks a major step in Pixel's growth strategy in India. The company aims to make Pixel devices and the Google ecosystem widely accessible for people, and this is backed by its thriving retail network and strong customer service.
At present, Pixel devices are available through 25+ retail partners such as Reliance Digital, Croma, and Vijay Sales, with over 2,000 stores offering devices across India. When it comes to support, Google has been strengthening its offerings with 20 service centres that provide same-day repairs. The company claims that seven out of 10 devices are fixed on the same day. Consumers can also schedule doorstep pick-up and drop-offs or request repairs directly through the Google Store.
Bijin Jose, an Assistant Editor at Indian Express Online in New Delhi, is a technology journalist with a portfolio spanning various prestigious publications. Starting as a citizen journalist with The Times of India in 2013, he transitioned through roles at India Today Digital and The Economic Times, before finding his niche at The Indian Express. With a BA in English from Maharaja Sayajirao University, Vadodara, and an MA in English Literature, Bijin's expertise extends from crime reporting to cultural features. With a keen interest in closely covering developments in artificial intelligence, Bijin provides nuanced perspectives on its implications for society and beyond. ... Read More