MSD likely to become J'khand tourism's brand ambassador
Mahendra Singh Dhoni
is likely to become the brand ambassador of Jharkhand tourism. The state govt has approached the global cricket icon to take up the role. However, a confirmation is awaited from his side.
If the deal is inked, local boy Dhoni will become the first ambassador of state's tourism ever since Jharkhand was carved out of Bihar in the year 2000.
The development came to light after Dhoni met state tourism minister Sudivya Kumar at his govt bungalow in the city on Saturday. Department officials said the discussion revolved around giving a strategic push to sports and tourism infrastructure in Jharkhand with Dhoni's active involvement.
Tourism secretary Manoj Kumar on Saturday said a MoU is awaited from Dhoni's side. "Once we get his full consent, we will assess the legal formalities and proceed to designate him as brand ambassador. The idea is that he would promote key destinations through digital campaigns, videos, or social media posts. As of now, it's all conceptual, but if it materialises, it could be a turning point in our efforts to publicise Jharkhand's tourism offerings," Kumar said.
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"Dhoni was approached earlier as well but his consent never came through. This time, a courtesy meeting happened, and we're hopeful," Kumar added.
"Dhoni's connection to Jharkhand is deep and emotional. We are confident that his support can lend a new direction to our efforts. With his experience and reach, Jharkhand can emerge as a premier destination for sports tourism and natural retreats," said Sudivya after the meeting. Dhoni reportedly expressed his willingness to contribute to the state's development in these sectors and assured the government of his support going forward.
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