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UK pubs serve miniature ‘pints' to tempt taste-testers

UK pubs serve miniature ‘pints' to tempt taste-testers

Brits are said to be experimental at the bar, with 65% changing up their 'usual' order – however 70% have never asked for a sample before buying, despite it being available across the country as standard pub practice.
Asking for 'a taster' is the latest pub tradition in danger following reports that younger pubgoers are also at the forefront of single file queuing at the bar, rather than the traditional approach of 'finding a space'.
To combat this and mark the roll out of Hazy Day Fruity IPA nationwide, Greene King is making it easier to keep the classic pub tradition alive by introducing the tiny glasses, perfectly sized for a cheeky sample.
Hazy Day Fruity IPA, at 4.3% ABV, is a smooth fruity IPA with orange, citrus and tropical notes.
With more than 70% of Gen Z and millennial pub-goers saying they'd be more likely to try new beers if they knew samples were available, Greene King Brewery is encouraging drinkers to embrace their beer curiosity and ask for a taster the next time they visit their local pub.
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