This Instagram Influencer Fooled The Internet At Wimbledon. Here's How
Sharing the Wimbledon moment on Instagram, Mia Zelu wrote, "Still not over the event."
Influencer Mia Zelu's social media is brimming with stunning Wimbledon snapshots, front-row seats, chilled Pimm's in hand, and impeccably styled outfits. To her followers, she seems like the ultimate tennis enthusiast. But there's a twist: Mia Zelu isn't real.
She never attended Wimbledon, and she isn't even human. Mia is an AI-generated persona, and her entire Instagram presence, with over 1,00,000 followers, is the work of artificial intelligence.
Even though Zelu's bio clearly mentions that she is an 'AI influencer" and a 'digital storyteller," many still believed her posts were real. Mia's photos looked so perfect that many thought the influencer really attended the match. What's more interesting is that, even though the AI influencers account is popular, the person or team behind Zelu has chosen to stay anonymous.
Sharing the Wimbledon moment on Instagram, Mia Zelu wrote, 'Still not over the event… but the party's a whole other game. Which Wimbledon match was your fave?"
Reacting to the post, a user wrote, 'It's my first time seeing you and girl, you are STUNNING. Jaw drop fr."
'You're so lucky to be there, enjoy," a comment read.
An individual stated, 'She's not real, guys."
One more added, 'Wait, so you aren't real? I'm so confused now."
A quick glance at Mia Zelu's follower list reveals she's not the only AI in the spotlight. She's linked to several other virtual influencers, including Ana Zelu, who is portrayed as her sister. While Mia is styled with blonde hair and blue eyes, Ana shares a similar aesthetic and content style. Ana's account launched in January 2024, followed by Mia's in March 2025.
Meanwhile, at the 2025 Wimbledon Championships, Jannik Sinner claimed the Men's Singles title by defeating Carlos Alcaraz, ending the Spaniard's two-year reign. In the Women's Singles final, Poland's Iga Swiatek claimed the trophy with a clear win over Amanda Anisimova from the USA.
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First Published:
July 18, 2025, 15:40 IST
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