Robots ‘Sara' and ‘Mohammed' showcase AI's role in media at FOMEX
At the Future of Media Exhibition (FOMEX), held as part of the Saudi Media Forum in Riyadh from February 19 to 21, two robots, Sara and Mohammed , are demonstrating the expanding role of AI-driven automation in the media industry. Developed in collaboration with Digital Saudi, these robots are designed to respond to inquiries and execute various tasks, reflecting the growing integration of robotics in content production and media operations, according to a report by Saudi Press Agency .
Technological advancements in media are evolving at a rapid pace, transforming editorial and production workflows. From big data analysis to automated news extraction and dynamic content presentation, artificial intelligence and robotics are redefining journalistic reporting and audience engagement.
AI-powered technologies are driving a major shift in how media is created and delivered, enhancing quality through automated fact-checking and trend analysis. Additionally, innovations such as augmented and virtual reality are enabling more immersive and interactive media experiences.
The Saudi Media Forum 2025 gathers influential political and media figures alongside leading global media and production companies. The event underscores Saudi Arabia's role as a key hub for uniting industry leaders, decision-makers and experts to shape the future of media.
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