Visual Identity Backgrounds For Air Algérie's Domestic Airlines
The new identity, which combines the historical dimension of the parent company with an openness to the requirements of the current era, is accompanied by a bilingual Arabic-English logo that reflects a renewed visual identity that balances continuity with appeal to a broad audience at both national and international levels.
According to Echorouk sources, the name 'Domestic Airlines' in English carries a strategic significance that aligns with the new company's vision, as it is a natural extension of the name of the parent national brand, 'Air Algérie.'
This name is based on the same linguistic structure as 'Airlines,' preserving the historical dimension and established position of the holding company, while also incorporating a semantic distinction that clearly illustrates the geographical character and regional scope of the new company, which specializes in connecting Algerian cities via an efficient domestic air transport network.
A bilingual logo in Arabic and English was adopted, reflecting the company's commitment to modernisation and openness to various clients, both nationally and internationally.
The logo's visual design was inspired by the historical logo of Air Algérie, ensuring symbolic and visual continuity, while incorporating new design touches that express a renewed launch and an independent identity within the framework of corporate affiliation.
The logo underwent a thoughtful design aimed at modernising its features while preserving its familiar visual capital. This enables it to represent the visual identity of the new company and makes it a symbol expressing the spirit of launch and openness toward promising horizons.
This openness is evident in the absence of an external frame in the logo, a visual indication of internal openness, not to new markets, but to previously under-utilised national regions, while emphasising the principle of geographical proximity and shortening distances within the country.
According to the same source, 'It is an integrated vision aimed at guaranteeing the right to air travel for all citizens, within the framework of spatial justice and balanced national connectivity.'
The graphic element integrated into the logo is particularly significant. It features a green shape within the main symbol, resembling a fluid arrow pointing inward, suggesting movement, direction, and fluidity—all meanings associated with the concept of air connectivity between domestic cities.
Small arrows have also been incorporated within the dots of some Arabic letters, emphasising the dynamic and renewed character of the identity.
The horizontal red line that runs through the centre of the logo is not merely a design element but rather carries a symbolic dimension. It expresses a deep connection to national identity through the adoption of national colours. It also symbolises the direct and precise air route the airline will follow in serving its passengers.
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