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Visual Identity Backgrounds For Air Algérie's Domestic Airlines
Visual Identity Backgrounds For Air Algérie's Domestic Airlines

El Chorouk

time05-07-2025

  • Business
  • El Chorouk

Visual Identity Backgrounds For Air Algérie's Domestic Airlines

Air Algérie has unveiled the visual identity of its new subsidiary, 'Domestic Airlines,' a strategic move aimed at enhancing air connectivity between Algerian cities. The new identity, which combines the historical dimension of the parent company with an openness to the requirements of the current era, is accompanied by a bilingual Arabic-English logo that reflects a renewed visual identity that balances continuity with appeal to a broad audience at both national and international levels. According to Echorouk sources, the name 'Domestic Airlines' in English carries a strategic significance that aligns with the new company's vision, as it is a natural extension of the name of the parent national brand, 'Air Algérie.' This name is based on the same linguistic structure as 'Airlines,' preserving the historical dimension and established position of the holding company, while also incorporating a semantic distinction that clearly illustrates the geographical character and regional scope of the new company, which specializes in connecting Algerian cities via an efficient domestic air transport network. A bilingual logo in Arabic and English was adopted, reflecting the company's commitment to modernisation and openness to various clients, both nationally and internationally. The logo's visual design was inspired by the historical logo of Air Algérie, ensuring symbolic and visual continuity, while incorporating new design touches that express a renewed launch and an independent identity within the framework of corporate affiliation. The logo underwent a thoughtful design aimed at modernising its features while preserving its familiar visual capital. This enables it to represent the visual identity of the new company and makes it a symbol expressing the spirit of launch and openness toward promising horizons. This openness is evident in the absence of an external frame in the logo, a visual indication of internal openness, not to new markets, but to previously under-utilised national regions, while emphasising the principle of geographical proximity and shortening distances within the country. According to the same source, 'It is an integrated vision aimed at guaranteeing the right to air travel for all citizens, within the framework of spatial justice and balanced national connectivity.' The graphic element integrated into the logo is particularly significant. It features a green shape within the main symbol, resembling a fluid arrow pointing inward, suggesting movement, direction, and fluidity—all meanings associated with the concept of air connectivity between domestic cities. Small arrows have also been incorporated within the dots of some Arabic letters, emphasising the dynamic and renewed character of the identity. The horizontal red line that runs through the centre of the logo is not merely a design element but rather carries a symbolic dimension. It expresses a deep connection to national identity through the adoption of national colours. It also symbolises the direct and precise air route the airline will follow in serving its passengers.

How GCC-Based Coupon Platforms Are Reshaping Online Shopping Habits in the MENA Region
How GCC-Based Coupon Platforms Are Reshaping Online Shopping Habits in the MENA Region

Morocco World

time25-06-2025

  • Business
  • Morocco World

How GCC-Based Coupon Platforms Are Reshaping Online Shopping Habits in the MENA Region

Middle East and North Africa shoppers have always been shrewd with their money. Haggle-friendly souks once trained entire generations to negotiate every dirham, dinar, and rial. Today, that instinct lives on—but it has moved online. In the space of just a few years, Gulf-born coupon platforms have turned the ancient art of bargaining into a high-speed, smartphone-first ritual that now influences everything from grocery baskets in Dubai to tech splurges in Casablanca. At the center of this change sits GC Coupons , a start-up launched in 2020 that has quietly become the region's most trusted doorway to real, workable promo codes. From paper flyers to push notifications The MENA retail scene rewired itself almost overnight during the pandemic. Lockdowns pushed consumers toward digital storefronts, while brands—hungry for traffic—began distributing discount codes like confetti. Early adopters loved the idea, but they hated the execution: expired codes, fake offers, and endless redirects sapped confidence just when e-commerce needed it most. That credibility gap created the ideal opening for GCC-based coupon apps. Unlike generic deal portals, these platforms focused on local checkout flows, Arabic-English interfaces, and partnerships steeped in regional trust. GC Coupons led the charge by pledging a single, non-negotiable standard: every code on the site must be redeemed at the moment of publication. The promise resonated so strongly that what began as a lean website now manages more than 12,000 active coupons for over 1,800 retailers—an inventory unmatched in the MENA market. Why shoppers gravitate towards coupon apps Loyalty cards may hand out points, but they tend to pay dividends weeks or months later. Coupon apps flip that equation; shoppers watch the price drop before they hit 'Pay.' In a region where impulsive flash sales reign, immediacy wins every time. A Moroccan buyer can snag a Temu gadget to be shipped to a Dubai address, while a Qatari student in Istanbul orders an Airalo eSIM—both with a GC Coupons code. Regional wallets have gone global, and customers prefer platforms that travel with them. Shoppers bounce hard when terms and conditions read like legal riddles. GC Coupons posts fine print in plain English and colloquial Arabic, reducing friction at the virtual till. Because GC Coupons manually tests every offer, its 'success rate' label—updated daily—rarely drops below 90 percent on headline brands like Noon or Namshi. Shoppers see that number and relax. Brand partnerships: F'fuel for the boom E-commerce giants have learned that coupons can move mountains if deployed with precision. That explains why marquee names—including Temu, SHEIN, Noon, Namshi, Airalo, Novakid, Huawei, Splash, Centrepoint, and Max Fashion—now run structured campaigns with GC Coupons. Instead of spraying public codes on social media, they release limited-edition vouchers to the platform, confident that its editors will guard accuracy and curb leakage. The tactic works. When Temu entered the Gulf market, it seeded a 15 percent introductory code exclusively on GC Coupons. The offer sold out its redemption pool within hours and outperformed wider social campaigns by a factor of three. Similar playbooks followed for SHEIN's Ramadan collection, Huawei's smartwatch launch, and Novakid's back-to-school drive. Each time, exclusive codes acted like golden tickets, driving double-digit lifts in both conversion rates and average order values. The power of exclusivity Governments across the Gulf routinely steer consumers toward digital payments and away from cash. In that policy environment, exclusive coupons pack extra punch: shoppers view them not just as savings but as validation that online is the cheaper channel. GC Coupons has leveraged that sentiment to secure a catalogue that reads like a who's who of retail: Everyday essentials: Noon, Instashop, Centrepoint, Carrefour Fashion & footwear: Namshi, SHEIN, Trendyol, Max Fashion, Splash, ALDO, Crocs Specialty & luxury: Victoria's Secret, LEGO, MAGRABi, Huawei, West Elm Lifestyle & services: Airalo, NordVPN, The Entertainer, Rayna Tours For each brand, the platform typically maintains at least one code that is either time-limited, quantity-limited, or completely unique to GC Coupons. In practice, that means buyers rarely hunt elsewhere; they open the app or site first, copy the live code, and complete checkout in seconds. Gen Z: the catalyst generation No demographic has internalized coupon culture faster than Gen Z. Raised on real-time price drops and TikTok-style unboxings, they treat discount codes as non-negotiable. A recent campus survey in Sharjah found that 78 percent of under-25 shoppers refuse to finalize an online order unless they have tried at least one promo code. GC Coupons' mobile interface—quick search, one-tap copy, zero pop-ups—fits neatly into that expectation window. Whether it's a Victoria's Secret flash sale or a last-minute Airalo top-up before a weekend in Oman, Gen Z now sees coupons less as perks and more as standard operating procedure. Merchant benefits: Data without the guesswork Retail partners cite two primary wins from working with GC Coupons: Clean attribution – Coupon redemptions can be traced directly to GC Coupons, giving brands clarity on spend versus return. Quality traffic – Users arrive primed to buy; abandonment rates post-coupon are dramatically lower than generic ad traffic. These advantages matter in a tightening ad-spend climate. Brands are happy to exchange margin for certainty, especially when an exclusive voucher vaults their product above the noise of peak sales events. The road ahead: card-linked savings and beyond Coupon culture shows no sign of slowing. GC Coupons is already beta-testing card-linked offers that apply automatically when shoppers swipe their debit card at select stores. The company is also in talks with logistics partners to embed discount codes into delivery-tracking pages—turning every parcel into a reminder that another deal is just a click away. Longer term, the rise of social commerce may blur lines between content and checkout. Influencers who livestream unboxings on Instagram will likely flash single-use GC Coupons codes that vanish after redemption, creating scarcity and urgency in one stroke. A new chapter in regional retail From the ancient bargaining corridors of Marrakech to the air-conditioned mega-malls of Riyadh, the pursuit of a lower price has always spurred innovation. GCC-based coupon platforms, spearheaded by GC Coupons, have merely swapped handshakes for HTTPS and haggling for high-speed copy-paste. The outcome is the same: shoppers save, merchants sell, and the region's e-commerce future looks both bigger and smarter than anyone imagined five years ago. As GC Coupons approaches its fifth anniversary with partnerships spanning Temu, SHEIN, Noon, Namshi, Airalo, Novakid, Huawei, Splash, Centrepoint, Max Fashion , and exclusive codes for titans like Trendyol, Victoria's Secret, LEGO, Instashop, Eyewa, MAGRABi, NordVPN, the platform has proven that reliability is the best growth strategy of all. With more than 12,000 live offers across 1,800 retailers—and counting—GC Coupons stands as the gold standard in a market where trust, above any discount, is the currency that truly matters.

CARITech, Finastra partner to drive core banking transformation in MENA
CARITech, Finastra partner to drive core banking transformation in MENA

Daily News Egypt

time21-05-2025

  • Business
  • Daily News Egypt

CARITech, Finastra partner to drive core banking transformation in MENA

CARITech, a leading digital transformation consultancy specializing in core banking modernization, has announced a strategic partnership with Finastra, a global financial software provider, to accelerate the adoption of the Finastra Essence core banking platform across the Middle East and Africa. The collaboration leverages CARITech's regional expertise and implementation capabilities alongside Finastra's advanced technology to streamline digital transformation for financial institutions. Under the agreement, CARITech will apply its CMMI Level 3-certified methodology to support efficient, low-risk deployments of Finastra Essence. With a bilingual Arabic-English team and in-depth knowledge of local banking environments, CARITech is well-positioned to deliver tailored support, ensuring smooth transitions to modern core banking systems throughout the region. 'Partnering with Finastra represents a significant step forward in our mission to deliver best-in-class core banking transformation services,' said Ismail Ali, CEO of CARITech. 'Our regional insights and technical capabilities make us uniquely equipped to support financial institutions on their digital journeys.' Finastra Essence is a next-generation core banking solution designed to boost agility, reduce operational costs, and improve customer experience through deep functionality and open technology. 'Our collaboration with CARITech reflects Finastra's commitment to ensuring financial institutions receive exceptional service when implementing Finastra Essence,' said Siobhan Byron, EVP of Universal Banking at Finastra. 'CARITech's strong track record and understanding of regional banking needs make them a valuable partner in enabling transformation at scale.' This partnership underscores both companies' shared dedication to innovation, regional growth, and customer success, enabling banks in the Middle East and Africa to modernize their operations with minimal disruption and maximum value.

UAE Eyes Major Leap in AI with Potential Nvidia Chip Deal
UAE Eyes Major Leap in AI with Potential Nvidia Chip Deal

Arabian Post

time13-05-2025

  • Business
  • Arabian Post

UAE Eyes Major Leap in AI with Potential Nvidia Chip Deal

The United States is deliberating a significant agreement that would permit the United Arab Emirates to acquire over one million advanced Nvidia AI chips, a move that could reshape the technological landscape in the Gulf region. The proposed arrangement, still under negotiation, would allow the UAE to import 500,000 of Nvidia's most sophisticated chips annually through 2027. Approximately 20% of these chips are earmarked for G42, an Abu Dhabi-based artificial intelligence firm, while the remainder would support U.S. companies establishing data centers within the UAE. This potential deal marks a notable shift from the stringent export controls implemented during the Biden administration, which aimed to limit the proliferation of advanced AI technologies to certain regions. The Trump administration's consideration of this agreement aligns with its broader strategy to bolster alliances and counterbalance China's growing technological influence. G42 has been at the forefront of the UAE's AI ambitions, developing a bilingual Arabic-English large language model named Jais and collaborating with global tech giants to enhance its capabilities. The firm's efforts to sever ties with Chinese entities and comply with U.S. regulations have been pivotal in facilitating this prospective deal. The U.S. Department of Commerce's introduction of the Validated End User program has further streamlined the export process for advanced technologies to trusted partners. Under this program, foreign data centers that meet rigorous security and compliance standards can receive AI chips without the need for individual export licenses. This initiative aims to safeguard national security while promoting international technological collaboration. Nvidia's advanced chips, particularly the H100 and the newer GB300 Blackwell models, are integral to the development of cutting-edge AI applications. The company's collaboration with Saudi Arabia's AI startup, Humain, to deliver 18,000 AI chips underscores the region's commitment to becoming a global AI hub. These chips are set to power a 500-megawatt data center in Saudi Arabia, reflecting the Gulf's substantial investments in AI infrastructure. See also stc Group Named Leading Workplace for Growth in Saudi Arabia The UAE's strategic partnerships extend beyond Nvidia. A notable collaboration between Microsoft and G42 has received U.S. approval, allowing the export of advanced AI chips to a Microsoft-operated facility in the UAE. This partnership is part of a broader U.S. effort to counter China's Digital Silk Road initiative by strengthening technological ties with Gulf nations. Despite these advancements, concerns persist regarding the potential for U.S. technologies to be accessed by adversarial nations. The U.S. government has imposed strict conditions on these deals, including prohibitions on the use of exported chips for model training by individuals from countries under U.S. arms embargoes, such as China. Regular audits and compliance checks are mandated to ensure adherence to these restrictions. The UAE's pursuit of AI sovereignty is evident in its initiatives to develop indigenous AI capabilities and infrastructure. Core42, a subsidiary of G42, has established a 'regulated technology environment' to deploy Nvidia's H100 Tensor chips securely within the country. This setup ensures that sensitive technologies are handled under strict guidelines, aligning with the UAE's objectives to safeguard data and maintain control over its AI systems.

Rare Islamic and regional treasures to take centre stage at Abu Dhabi International Book Fair 2025
Rare Islamic and regional treasures to take centre stage at Abu Dhabi International Book Fair 2025

Al Etihad

time24-04-2025

  • Entertainment
  • Al Etihad

Rare Islamic and regional treasures to take centre stage at Abu Dhabi International Book Fair 2025

24 Apr 2025 15:05 ABU DHABI (ALETIHAD)Leading rare book dealer Peter Harrington will return to the Abu Dhabi International Book Fair later this month, presenting an extraordinary catalogue of rarities that resonate strongly with Middle Eastern history, heritage, and cultural the standout pieces this year are rare documents that capture Saudi Arabia's post-war attempt to revive the Hejaz Railway, and fascinating Arabic-English phrasebooks from 19th-century fair list features a compelling mix of Islamic and Western material, reflecting the growing global appetite for spotlighting themes of cross-cultural exchange and formative periods in the region's history and development.'These works carry value that goes far beyond their rarity – they speak to identity, memory, and belonging,' says Pom Harrington, Owner of Peter Harrington. 'We've seen increasing interest around items like early regional cookbooks that document recipes from ordinary households, or a phrasebook designed to help Egyptians learn English during a time of cultural shift. It's not just collectors in the Middle East, but across the diaspora – people are building collections that reflect their personal histories.' Highlights from the Abu Dhabi Fair List include: • A Photographic Archive of the Hejaz Railway (1948) – A never-before-seen visual record of Saudi Arabia's ambitious post-war project to revive the Hejaz Railway. Over 200 photographs show rare scenes from Medina to Tabuk. • Kitab al-Ibriz (1877) (The Book of Pure Gold) – A scarce and fascinating Arabic-English phrasebook that phonetically transliterates English using Arabic script –designed as a tool for Arabic speakers to learn English, rather than the reverse. This rare inversion of the typical colonial language dynamic is all the more remarkable for its Arab authorship, and the fact that no other copy has been traced. • The Kentuckian in New-York (1834) – An early American novel that features what may be the first printed Arabic script in U.S. literature, based on the handwriting of an enslaved Fula Muslim character. • Two Glorious Years in the History of the Emirate of Abu Dhabi (1968) – A richly illustrated account from the dawn of Sheikh Zayed's leadership, filled with optimism and national pride. • Voyage d'exploration à la Mer Morte et Petra (1874) – A visual and scientific landmark, this work includes some of the earliest published photographs of Petra and the Dead Sea, and helped establish the photobook as a genre. • Kitab al-Aqalim ('The Book of Climes') The first and only printing of a scarce lithographic facsimile reproducing the earliest surviving dated Arabic maps – a complete reproduction of al-Istakhri's manuscript. Given the rarity of medieval Islamic maps, facsimiles such as this provide an important window onto a fascinating period in the history of cartography. • First edition of Thesiger's acclaimed debut Arabian Sands, signed by the author and bearing the rare thumbprint signature of Salim bin Ghabaisha, his Bedouin guide and the book's dedicatee – a powerful testament to their partnership. No other copy bearing bin Ghabaisha's signature thumbprint can be traced. • Original Edmund Dulac Artwork for The Arabian Nights (1907) – Two mesmerising watercolours created for the book that defined Dulac's career. Steeped in moonlit mystique, they celebrate the enduring allure of Arabic storytelling.• Moorish Recipes (1954) – Possibly the first English cookbook focused solely on North African cuisine, printed in a limited run. Compiled by the 4th Marquess of Bute from Moroccan households. • Euclid's Elementa Geometriae (1482) – The first printed edition of Euclid's seminal work, derived from Arabic translations by medieval scholars. A foundational text in mathematics and scientific thought.

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