BEEAH launches multi-billion-dirham sustainable city in group's first real estate venture
MAYS IBRAHIM (ABU DHABI)Sharjah-based sustainability leader BEEAH Group officially entered the real estate sector with the launch of Khalid bin Sultan City, a multi-billion-dirham freehold development that promises to set new benchmarks for smart, sustainable urban living.Strategically located between Dhaid Road and Khorfakkan Road, this project is inspired by the legacy of the late Sheikh Khalid bin Sultan Al Qasimi, a pioneer in the field of design and urban planning, who influenced the architectural identity of Sharjah.The announcement took place on Wednesday at an event held under the patronage of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, and in the presence of His Highness Sheikh Sultan bin Ahmed Al Qasimi, Deputy Ruler of Sharjah.The city was designed by the world-renowned Zaha Hadid Architects as a master-planned, mixed-use development that integrates residential, commercial, cultural, and recreational spaces. It spans a 1.5-kilometre-long plot, offering 1,500 freehold residential units.Founded in 2007 with a mission to drive sustainable transformation, BEEAH began by tackling landfill waste in Sharjah. Today, it boasts an over 90% landfill diversion rate, one of the highest globally.
"This achievement laid the groundwork for expanding into sectors where innovation is essential for the future: environment, energy, technology, healthcare, and now real estate," Khaled Al Huraimel, Group CEO and Vice Chairman of BEEAH, told Aletihad . "We have created an ecosystem that is interconnected and aligned with our goals of making zero-waste to landfill a reality, achieving net-zero targets, disrupting industries to be more sustainable, and fostering people's wellbeing and quality of life in tomorrow's cities. By entering real estate, we can leverage this ecosystem to create resilient and sustainable urban environments, which is unlike any other."
Khalid bin Sultan City will reflect BEEAH's commitment to sustainability and innovation, he said.
The development is set to include smart infrastructure, emission-reducing systems, and green design principles that promote harmony with nature and enhance residents' quality of life."It's a living, breathing model for cities of the future," Al Huraimel said. "This project will represent the full integration of BEEAH's capabilities – from circularity solutions and clean energy to technology, mobility and even healthcare – creating an urban environment that is regenerative, restorative and resilient for people and nature."
Green Infrastructure BEEAH's LEED Platinum-certified headquarters embodies its vision for sustainability and innovation."As an office of the future, our headquarters uses on-site solar and water recycling plants, complemented by AI-powered systems for resource efficiency, significantly cutting emissions and operational costs," Al Huraimel said.It has influenced other BEEAH-led projects, including the Sharjah Creative Quarter and the forthcoming Jawaher Boston Medical District, being developed with world-renowned architects and healthcare leaders."These projects echo our philosophy as we formally enter the real estate sector – to build developments rooted in design excellence, integrated with technology for future-ready infrastructure, committed to sustainability from the ground up, and, ultimately, fostering the well-being of people at every level," Al Huraimel noted.BEEAH's expansion into real estate is tightly aligned with the UAE's Net Zero by 2050 initiative and UAE Vision 2031, particularly the aim to make Emirati cities among the world's top 10 for quality of life.Having already pledged to achieve net-zero emissions across UAE operations by 2040, a decade ahead of national targets, BEEAH's new developments are expected to be benchmarks in energy-efficient construction and carbon-conscious urban planning."Our real estate developments will directly support this ambition, incorporating energy-efficient design, circular infrastructure, and low-impact construction materials. Just as importantly, they are designed to create lasting value for communities," said Al Huraimel.Sharjah's real estate sector is witnessing unprecedented growth, with transactions surging to Dh13.2 billion in the first quarter of 2025 alone – a 31.9% increase year-on-year, according to the Sharjah Real Estate Registration Department.Al Huraimel noted that what sets BEEAH's real estate strategy apart is the full integration of its broader innovation ecosystem.From advanced recycling facilities in Sharjah to the region's first Waste-to-Energy and Hydrogen-from-Waste plants, BEEAH is applying its cross-sector expertise to urban environments.Its digital ventures, including EVOTEQ, ION, and re.life, provide smart mobility, logistics, and supply chain solutions embedded in these new communities.
In healthcare, BEEAH's vision for the Jawaher Boston Medical District, with green spaces, energy-producing canopies, and net-zero design, exemplifies how the built environment can enhance wellness.
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