Complaint filed against Amul for promoting its new infant formula; BPNI claims it violates IMS Act
Amul responded to the BBNI's claims and said that the company 'remains committed to all the guidelines of BPNI'.
'Amulspray is one of India's oldest and most trusted infant milk food brands and is in complete compliance with the IMS Act. The link mentioned by you in your post is not active. We remain committed to all the guidelines of BPNI regarding promotion of infant food in India,' Amul's customer care stated on X.
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Hindustan Times
11 hours ago
- Hindustan Times
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Here's food for thought: Maybe it's time brands seasoned their slogans with a pinch of purpose. Perhaps the next garlic bread wrapper could say: Sharing is caring, extra cheese for the brave. (Shutterstock) The other day, I visited a pizza chain outlet not for the pizza but for the garlic bread. A humble craving, sparked by an advertisement featuring golden loaves oozing with cheese and charm. I stood at the counter amid the buzz of pre-teen birthday parties and ketchup-smeared toddlers, waiting for my parcel. When it arrived, it wasn't the aroma that hit me first. It was the wrapper. Boldly emblazoned across the garlic bread packet were the words: Sharing is scary. I blinked. Was this some horror-themed Halloween leftover? But no, it was June. No ghouls in sight, only garlic. A slogan that might seem cheeky in the corporate boardroom, but outside, in the hands of a 10-year-old who's just elbowed his sister for the last cheese stick, it's practically gospel. Gone are the good old Amul days where butter jokes brought warmth and wit. 'Utterly butterly delicious' still stirs nostalgia, doesn't it? Wholesome humour that never undermined wholesomeness itself. Compare that to today's greasy gospel of greed, peppered with punchlines that promote possessiveness, not pizza etiquette. In a society that once served values on banana leaves and steel plates large enough for two, this new 'slice first, ask later' philosophy seems both ironic and infectious. What's next? Compassion is crunchy, crush it? Don't get me wrong, I can't help but question the thin crust of thought behind such messaging. Children today binge not just on burgers and bites, but on branding, slogans, and subconscious suggestions. When a shiny wrapper tells them sharing is scary, they swallow that too — no chewing required. It isn't just about a breadstick battle. It's a slow simmering shift in societal seasoning. I recently overheard a child at a party refusing to part with his French fries because, 'the packet says it's mine'. Forget sibling camaraderie; even friends now eye each other's food like corporate assets. In our tradition, food's not only for the belly but also for bonding. From the langars of gurdwaras to Onam sadyas, we shared before we even tasted. I remember my grandmother saying, 'Food tastes better when stolen from someone else's plate.' It was never theft, just trusted transgression. Mythology mirrors this. Sudama, who brought a handful of beaten rice to his childhood friend Krishna. In return, Krishna gifted him abundance — not because of the offering's size, but because it was shared with love. So, what happens when brands start branding selfishness as sass? Children model what they consume, not just in calories but in culture. A pizza parcel may last a meal, but its message lingers far longer. Look around, birthday parties now resemble boardroom buffets. One child hoards the cupcakes; another negotiates the return of his cola with the cunning of a stockbroker. Somewhere between fast food and faster lifestyles, we've deep-fried decency. Of course, not all hope is lost. There's still some sauce left in the sachet of sanity. A local dosa vendor I know still adds an extra dollop of chutney saying, 'Take more — goodness grows when given.' Amul, that old butter buddy, still makes me chuckle with lines like 'Breadwinner at breakfast.' One can be witty without being wicked. So, here's food for thought: Maybe it's time brands seasoned their slogans with a pinch of purpose. Perhaps the next garlic bread wrapper could say: Sharing is caring, extra cheese for the brave. Now that's a crust I'd toast to. Because in a world melting over mozzarella, let's not forget cheese can be stringy, but kindness always spreads. (The writer is a retired principal of Mukand Lal National College, Yamunanagar)
Time of India
17 hours ago
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Hans India
3 days ago
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Khalistani terrorist Pannun's endorsement of Trump's tariffs not pro-Punjab but betrayal: Report
Pro-Khalistani terrorist Gurpatwant Singh Pannun's support for US President Donald Trump's increased tariffs on Indian exports and even suggesting a 500 per cent hike aligns with economic harm to the Sikh community and implies that his anti-India theatrics take precedence over Sikh well-being, a report said. "For a man who claims to champion Sikh rights, backing a policy that directly threatens the lifeblood of Punjab's hardworking Sikh farmers and dairy workers is nothing short of bewildering. Or worse: hypocritical," the Khalsa Vox report stated. His support for Trump's tariffs is "not pro-Sikh, pro-Punjab" but a betrayal, it added. Punjab's economy relies mainly on agriculture and dairy. Its products, including basmati rice, textiles and processed foods, form an important chunk of India's exports to the US. The tariffs imposed by Trump would make these products expensive in the US markets. Furthermore, if India opens its agricultural markets due to tariffs, the American dairy and farm giants will enter Indian markets. Supported by heavy subsidies, American dairy and farm giants can undercut small-scale Sikh farmers of Punjab and cooperatives like Amul, according to the report. This does not have an economic impact only, but it also poses a threat to cultural traditions that link Sikh identity to the land and farming. The report said: "Consider the dairy sector, the quiet backbone of Punjab. Generations of Sikh families rely on it for sustenance and stability. If US dairy giants take over, what happens to these small farmers? The promise of Sikh self-reliance, often invoked by Pannun himself, collapses under the weight of cheap imports." Exports predict a 40-50 per cent reduction in Indian exports to the US if tariffs increase, and the Sikh community will be impacted the most. Khalsa Vox, in the report, stated: "Pannun's position exposes a troubling contradiction. His rhetoric drips with anti-India fervour, but his policy stance aligns squarely with economic harm to Sikhs themselves. By cheering on a trade war that undermines Punjab's farmers, he prioritises political vendettas over community upliftment. If his loyalty truly lies with Punjab, why endorse policies that jeopardise Sikh livelihoods? The answer seems plain: for Pannun, anti-India theatrics take precedence over Sikh well-being." Punjab's future lies in policies that protect farmers, bolster dairy cooperatives, and ensure fair trade and not in political grandstanding that sacrifices livelihoods for personal agendas, it said. "Pannun's endorsement of Trump's tariffs is not pro-Sikh. It is not pro-Punjab. It is, at its core, a betrayal."
