Taylor Swift new album latest with exact time fans will hear more
Fans are buzzing as the Eras Tour singer is returning to her glitter gel pens once again
Taylor Swift
(Image: 2024 TASRM and Getty Images)
Taylor Swift is turning the page to a new chapter as the Eras Tour singer has revealed her 12th studio album The Life of a Showgirl. She made the revelation during a surprise appearance on the New Heights podcast hosted by her boyfriend and NFL star Travis Kelce and his brother Jason Kelce.
The announcement came just after midnight on August 12 following a cryptic countdown on her website that briefly crashed under the surge of fan interest. The visual vibes for the new record seem to be centred around vivid orange and mint-green shades, with New York's Empire State Building also illuminating in orange in celebration just after the announcement.
On the podcast she also revealed the album's title by opening a mint-green briefcase stamped with her initials.
The actual cover art remains hidden but the style change has already sparked some speculation about a slight shift in her creative approach.
Fans had already been looking for clues when she released a Spotify playlist titled And, baby, that's showbusiness for you, which included tracks produced by Max Martin and Shellback. For the latest TV and showbiz gossip sign up to our newsletter .
Swifties are already predicting that the album's sound as being 'glitter gel pen pop' which, if her previous work is anything to go by, will make it light, lively, and a huge contrast to the reflective tone of her previous release, The Tortured Poets Department, as this one seems to look almost designed to lift moods.
Was the announcement date significant? It's hard to say. Fans often like to piece all of the singer's moods together with the thinking that every move is intentional and while she hasn't categorically shared why she's made the announcement, the news did come The at 12.12am on August 12 – a possible nod to it being her 12th studio album.
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The number theme ran through the launch from 12 orange-themed photos recently shared by her official management team, to months-old hints like standing beside a gate marked 'A12' in a 2024 video she shared on TikTok, which you can see at the beginning of the clip if you look closely.
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When will we hear more?
Taylor is expected to share more details in the full New Heights episode, which will be released on Wednesday, August 13, at 7pm ET (midnight in the UK).
Fans are anticipating that she may reveal track titles and possibly a release date during the conversation – although nothing has been confirmed and she could easily be keeping us in more suspense.
Swifties will also know that Taylor has a long history of creative album announcements.
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In the past she's revealed records live on stage during awards shows, dropped cryptic hints in social media posts, and even hidden Easter eggs in music videos and liner notes.
Some albums like folklore arrived without warning as complete surprise drops while others, such as Midnights, were teased over weeks through a drip-feed of song title reveals and elaborate promotional campaigns.
This latest reveal made in a relaxed podcast setting alongside Travis definitely marks one of her most personal and conversational announcements to date.
While no official release date has been confirmed pre-orders for physical editions are available now.
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