Kering-owned Balenciaga promotes Nathalie Raynaud to deputy CEO during leadership shift
Balenciaga has reshuffled its executive ranks as it navigates a pivotal leadership transition. The Kering -owned fashion house has promoted Nathalie Raynaud, its former chief product officer, to deputy chief executive officer, a spokesperson confirmed. The move comes as the brand still awaits the appointment of its next creative director.
A specialist in leather goods, Raynaud joined Balenciaga in 2021 as director of the Accessories Business Unit. In 2023, she was named chief product officer. She successfully led the accessories division during her tenure and played a key role in launching several signature bag models, including the Cagole, Rodeo, and Bel Air. In her new role, she will report directly to CEO Gianfranco Gianangeli, who took over earlier this year following Cédric Charbit 's move to helm Saint Laurent.
Raynaud replaces Laura du Rusquec, who exited the company in 2023 to become CEO of Danish brand Ganni. 'In her new role, Nathalie Raynaud's mission will be to continue providing a strategic, creative, and product-focused vision aligned with the house's objectives to drive sales growth, build influence, and strengthen its market position,' Balenciaga stated in a press release.
A graduate of the University of Assas and Edhec Business School, Raynaud brings broad expertise in luxury fashion and accessories. She previously held roles in merchandising, development, and retail at several prominent Parisian houses. Her experience includes work in the watch division at Christian Dior and eight years at Louis Vuitton, where she oversaw the women's leather goods category. She later joined Maje and Lanvin, leading the accessories division.
The appointment comes at a pivotal moment for Balenciaga, as Demna—widely credited for the brand's modern identity—is reportedly preparing to join Gucci. Until a new creative director is announced, Raynaud's leadership will help steer the brand through its next chapter.
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