10,000 Mahindra XEV 9e, BE 6 electric SUVs delivered in 70 days
Mahindra has achieved a key milestone by delivering 10,000 units of its all-electric Origin SUV lineup — the XEV 9e and BE 6 — within just 70 days of starting deliveries on March 20, 2025. This impressive pace, averaging one delivery every 10 minutes, reflects strong consumer demand and rising trust in the brand's electric mobility offerings.Launched on November 27, 2024, the XEV 9e and BE 6 quickly gained traction, receiving over 30,000 bookings on the first day alone (February 14). Mahindra recorded 30,179 total bookings on day one, representing a combined ex-showroom value of 8,472 crore. Demand was nearly evenly split, with 56% of customers opting for the XEV 9e and 44% for the BE 6, underscoring the popularity of both models in India's EV market.advertisementThe BE 6 is offered in five variants, priced between 18.90 lakh and 26.90 lakh (ex-showroom), while the XEV 9e comes in four trims ranging from 21.90 lakh to 30.50 lakh. Buyers can choose from two home charger options: a 7.2kW unit for 50,000 or an 11.2kW version for 75,000, with installation costs billed separately.Mahindra BE 6
The BE 6 is loaded with tech, featuring dual 12.3-inch floating screens, 24GB of RAM, 128GB internal storage, and the powerful Qualcomm Snapdragon 8295 processor — among the fastest in any production vehicle. The infotainment system offers three cabin modes—Calm, Cozy, and Club—that adjust ambience, lighting, temperature, and audio for a tailored experience.A standout feature is the class-first augmented reality head-up display. Inside, the BE 6 sports a stylish two-spoke flat-bottom steering wheel with a glowing Mahindra logo, a floating center console with an aircraft-style gear selector, rotary drive mode dial, wireless charging pad, and cupholders. Aircraft-inspired roof console controls lighting and the sunroof, while doors incorporate unique strap-style handles.advertisementTop-spec variants are equipped with premium touches like dual-zone climate control, a panoramic sunroof with ambient lighting, UV-protected glass, auto-parking, in-car camera, electronic parking brake, and a 16-speaker Harman Kardon sound system with Dolby Atmos. Other highlights include ambient lighting, driver seat memory function, built-in 5G with Wi-Fi, OTA updates, Level 2 ADAS, 360-degree camera system, and seven airbags. BYOD (Bring Your Own Device) integration also allows seamless connectivity for external gadgets.Performance-wise, the BE 6 is available with two LFP battery packs—59kWh and 79kWh—offering 228hp and 281hp respectively, both delivering 380Nm of torque. The SUV comes with rear-wheel drive, and the top model can sprint from 0 to 100km/h in just 6.7 seconds. Drive modes include Range, Everyday, and Race, with a Boost mode that unleashes peak torque for 10 seconds.Range figures are equally impressive: the 79kWh variant delivers an ARAI-certified 682km, while the 59kWh version offers 535km. Fast charging from 20% to 80% takes just 20 minutes with a 175kW DC charger. With the 11.2kW AC charger, charging takes 8 hours (79kWh) and 6 hours (59kWh), whereas the 7.2kW charger takes 11.7 and 8.7 hours, respectively.Mahindra XEV 9eThe XEV 9e sets itself apart with a unique triple 12.3-inch screen layout, each offering 1920x720 resolution, running on Adrenox software and powered by the Snapdragon 8295 processor. With 24GB RAM and 128GB storage, it also supports Wi-Fi 6.0, Bluetooth 5.2, and 5G connectivity — all orchestrated by Mahindra's proprietary MAIA AI platform.advertisementThe SUV's luxurious cabin features a two-spoke flat-bottom steering wheel with an illuminated logo, brake-by-wire system, and electronic parking brake. It offers three driving modes — Everyday, Range, and Race — to suit various driving conditions. Luggage space is generous, with a 663-litre rear boot and a 150-litre front trunk (frunk).Higher trims include a panoramic sunroof, an advanced 1,400W Harman Kardon 16-speaker system with Dolby Atmos, and a head-up display. Safety features include seven airbags, Level 2 ADAS, 360-degree cameras, blind spot monitoring, and self-parking capability.Under the hood, the XEV 9e uses a compact integrated unit combining the motor, inverter, and transmission on the rear axle. Power output is 228bhp with the 59kWh battery and 282bhp with the 79kWh pack. The top variant can accelerate from 0 to 100km/h in 6.8 seconds. The braking system includes both front and rear disc brakes with advanced brake-by-wire tech for smooth, controlled stops.Subscribe to Auto Today Magazine
advertisement
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mint
an hour ago
- Mint
CCL rolls out UK's Percol brand in India to push beyond mass-market coffee
MUMBAI: Coffee maker CCL Products (India) Ltd has rolled out UK-origin brand Percol in India, aiming to tap into the country's emerging demand for premium, sustainably sourced coffee. The move follows CCL's acquisition of Percol from Sweden's Löfbergs Coffee Group in 2023 and marks a strategic shift toward building a high-margin branded portfolio alongside its B2B export business. Unlike CCL's mass-market Continental brand, Percol is positioned at the upper end of the instant coffee segment, priced at ₹ 800–850 for a 100-gram jar, comparable to Nestlé's Nescafé Gold. The brand is aimed at consumers who prefer drinking their coffee black and are seeking more complex flavour profiles. The Indian line-up includes three medium-roast variants: Da Essenza, a cinnamon- and star anise-noted blend of Indian and Colombian beans; Espresso Noir, made from Indian and Vietnamese beans with dark chocolate and oolong notes; and Intenzo, a smoother, medium-bodied brew infused with peppermint and clove. All three are designed to preserve flavour and aroma while avoiding the bitterness typical of darker roasts, said Praveen Jaipuriar, CEO of CCL Products. 'India is still largely a milk-and-sugar coffee market, but we're seeing a clear shift among younger urban consumers. Percol is crafted for that audience,' Jaipuriar told Mint. Founded in 1987 by British entrepreneur Brian Chapman, Percol was among the first UK brands to champion Fairtrade certification that ensures products are produced and traded according to social, economic, and environmental standards. CCL, which had developed blends for Percol over two decades ago, is now reintroducing the original profiles, repositioning the brand globally and for the Indian market. 'We had a nostalgic connection with Percol, but also saw strategic value in acquiring it,' said Jaipuriar. 'With India's coffee preferences evolving, this felt like the right time to offer consumers a nuanced, premium experience, especially one rooted in sustainability.' India remains a tea-first market, with consistent coffee consumption largely limited to southern states like Karnataka and Tamil Nadu. In most other regions, in-home coffee usage is still occasional. 'Outside the South, most people drink coffee at cafés or in offices, but switch back to tea at home. Regular coffee drinking hasn't yet become a daily ritual,' Jaipuriar said. That said, younger consumers are increasingly adopting coffee as part of their lifestyle, skipping tea entirely. 'This generation knows their brews, and they're building habits that could fundamentally change the market over time,' he added. Despite rising interest, building a premium coffee brand in India comes with structural challenges. Instant coffee is still viewed as a mass product, and many consumers are unfamiliar with concepts like roast profiles or brewing methods. 'We all know how to make good chai—but most people don't know how to make coffee well at home,' said Jaipuriar. The lack of brewing knowledge, particularly outside the South, limits the adoption of more sophisticated products. 'That's the gap we want to address, but it will take time,' he added. Unlike many challenger brands relying on external capital, Percol's rollout is internally funded. 'Our B2C business is profitable and self-sustaining. We don't need VC money, or even parent company support anymore,' Jaipuriar said. While the brand will now compete with legacy players like Nescafé and Bru and newer names like Blue Tokai, Sleepy Owl, and Rage Coffee, Jaipuriar doesn't see it as a zero-sum battle. 'Right now, the market is expanding. If more brands can get people to drink better coffee more regularly, everyone benefits. The real challenge is converting tea households into coffee ones.' For Jaipuriar, success isn't only about numbers. 'The day someone tells us Percol is the first instant coffee they enjoy drinking black—that'll be our biggest validation.' To build traction, CCL is focusing on experience-first marketing, using tastings, pop-ups, and influencer partnerships instead of traditional mass media. The brand recently hosted a live barista-led tasting kiosk at a concert in Mumbai to drive sampling. 'We want people to experience the coffee first, especially since black instant coffee is still rare in India,' said Jaipuriar. The company is also exploring drip filters and fresh ground variants, but only after the instant portfolio stabilises. Percol is being introduced selectively, with offline availability at premium outlets like Nature's Basket, Namdhari's, La Marche, and Spencer's Select, as well as in high-income neighbourhoods such as Delhi's Khan Market and Mumbai's Bandra. Online, the coffee is currently listed on Amazon and will soon be available on quick commerce platforms like Blinkit and BigBasket. CCL is also enabling direct-to-consumer delivery in select PIN codes. 'We're deliberately avoiding mass retail,' Jaipuriar said. 'A wide rollout too early can dilute the brand's premium positioning. We want to grow this step by step.'
&w=3840&q=100)
First Post
3 hours ago
- First Post
US-China trade tensions threaten tech partnerships
As both the US and China accuse each other of violating the 90-day trade truce agreed upon in May, tech partnership between the world's top two economies is falling apart brick by brick read more Trade tensions between the US and China have escalated again as the world's two largest economies accuse each other of breaching the 90-day trade truce agreed upon in May. On Monday (June 2), Beijing accused the US of breaching the agreement after US President Donald Trump said China had ' totally violated ' it. The Chinese Commerce Ministry said that while China had upheld the deal, the US introduced 'discriminatory and restrictive measures' that 'severely undermine' the agreement. STORY CONTINUES BELOW THIS AD Tech decoupling in full swing One of the many fallouts of this trade tussle is that the tech partnership between the two countries is falling apart. Last month, the Trump administration intensified its crackdown on Huawei , saying that the use of the Chinese technology giant's artificial intelligence (AI) chips could trigger criminal penalties under US export control laws. In a statement, the US Department of Commerce's Bureau of Industry and Security (BIS) said, 'Using Huawei Ascend chips anywhere in the world violates US export controls.' The BIS maintains that the chips are 'likely to have been designed with certain US software or technology or produced with semiconductor manufacturing equipment that is the direct product of certain US-origin software or technology, or both.' Meanwhile, Reuters reported last month that Washington has ordered a broad swathe of companies to stop shipping goods to China without a license and revoked licenses already granted to certain suppliers. Several US firms have received letters from the Trump administration over the past few weeks, highlighting the new restrictions. The agency quoted sources as saying the letters were sent to firms shipping electronic design automation (EDA) software for semiconductors. China forcing Apple Intelligence rollout delays There are allegations that China might also be doubling down on punitive measures against US firms as trade war leverage. According to media reports, Apple's rollout of intelligence services in China is being held up by regulators. Apple is working with Alibaba to launch Apple Intelligence for Chinese users. The software would also be embedded in Alibaba devices. However, China's internet authority is sitting over approval requests. Experts are linking the approval delays to trade tensions between the two nations. Apple's business interests have been hit hard as these restrictions put local competitors Huawei, Xiaomi, Oppo and Vivo in an advantageous position. The firm's business is already shrinking in the world's second-largest economy. At the start of 2023, Apple dominated the Chinese smartphone market with a 70 per cent share, while Huawei languished at 13 per cent. However, by the first quarter of this year, Apple's share dropped to below 50 per cent while Huawei's rose to 35 per cent. STORY CONTINUES BELOW THIS AD Trump-Xi talks soon This tech decoupling is expected to continue as long as trade tensions simmer. Trump is expected to talk to China's Xi Jinping in the coming days, as confirmed by US Treasury Secretary Scott Bessent. 'Maybe it's a glitch in the Chinese system; maybe it's intentional. We'll see after the president speaks with the party chairman,' Bessent said, referring to Xi. Kevin Hassett, director of the National Economic Council, also hoped that the two leaders would have a 'wonderful conversation'. 'President Trump, we expect, is going to have a wonderful conversation about the trade negotiations this week with President Xi,' he said on the ABC News program 'This Week.'
NDTV
4 hours ago
- NDTV
2026 Mahindra Bolero First-Ever Spy Shots Surface- Here's What Changed
Mahindra & Mahindra has quietly initiated the testing process of a new product. Based on the latest spy shots available on the internet, the camouflage-covered test mule appears to be the next-generation Bolero. Carrying the iconic name into the next generation, the test mule gives us a preview of what the latest vehicle based on the NFA platform will look like. The popularity of the name can be understood by the high sales numbers associated with the name, especially in semi-urban and rural areas of the country. The test mule spotted by Motowagon reveals that the next-gen Mahindra Bolero will carry forward its boxy design with an upright stance and dead straight lines. This time around, the brand seems to have added more contours to the mix, with muscles bulging out on the side. With a rather flat bonnet, the SUV seems to have circular LED headlamps along with vertical slat grilles forming its new face. While the design of the bumper is not visible, it is anticipated to be a refreshed unit as well. The rear end of the vehicle continues to be upright with a flat surface and vertically oriented tail lamps. There's a chance that the tailgate will have a spare wheel mount. Furthermore, the brand seems to have fitted larger alloy wheels on the SUV along with a new design for the ORVMs. To make things even more interesting, instead of the regular door handles, the vehicle has flush-type door handles. This can be an indication that the vehicle might command a more premium appeal compared to the current model. Another important thing to note is the presence of the F4 sticker at the rear end of the vehicle. This indicates that it is still a prototype and might go through several stages of scrutiny before reaching its final form, i.e., production-ready version. As per earlier reports, Mahindra will unveil a new platform that might underpin the new generation Bolero. While the technical details are still scarce, chances are it might get a petrol-hybrid and diesel engine.
