Tinder launches Double Date feature to swipe with your BFF

Yahoo

5 hours ago

Today, Tinder launches Double Date, a feature that lets users pair with friends and match with other pairs. Users in the U.S. can try it now, with a global rollout planned for next month. (Some Tinder users online have already spotted the Double Date feature.)
Here's how it works: Tap the Double Date icon (two smiley emojis) at the top right corner of the main screen, and invite up to three friends to create a "pair" with. Then you can scroll through profiles and Like other pairs.
SEE ALSO: Feeling thrifty: 10 free dating apps to try in 2025
In settings, you can choose whether to prioritize Double Dates or see them at all. You can also choose whether to show up on your friend's profile or whether your friend shows up on yours, according to a video from a user.
Double Date builds on Tinder features Matchmaker, which lets loved ones recommend profiles, and Share My Date, which allows users to do just that with friends and family.
Women who tested Double Date were three times more likely to Like a pair than they were individual profiles, Tinder found in 2025 internal data. The match rates have also been significantly higher for those using the feature, the popular hookup app reported in its press release.
Individual users sent 35 percent more messages in Double Date conversations than in typical one-on-one chats. Almost 15 percent of users who accepted a Double Date invite were new to Tinder or recently reactivated their accounts.
In testing, nearly 90 percent of Double Date profiles came from users under 29 years old. (Half of Tinder users are apparently Gen Z as of 2024.) This feature may play into incoming CEO Spencer Rascoff's plan to change Tinder and its reputation to attract more Gen Z users. Rascoff wants the app to move away from its hookup reputation, as young adults are having less sex and drinking less alcohol than previous generations.
Rascoff is also instilling "product principles" at Tinder, one of which is "fewer likes, better types." On LinkedIn, Rascoff wrote, "Users don't want more matches, they want better ones... We're building a smarter experience that surfaces the right person, at the right time."
Tinder also made headlines recently for testing a height preference as a paid feature, reigniting a longtime internet discussion about height and dating.