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Why Your Online Presence Matters More Than Your Resume

Why Your Online Presence Matters More Than Your Resume

Forbes4 days ago
In a world where your next opportunity starts with a search bar, your brand is your first interview. Before your résumé is read, before your application is reviewed, you're being Googled. Whether through LinkedIn, internal databases, or generative AI tools, decision-makers do what anyone would do: they look you up.
And what they find matters. A polished pitch might claim thought leadership, but if the digital footprint reveals a stagnant profile or AI-generated content, the disconnect is glaring. The gap between the story you're telling and what others can verify doesn't just raise doubts — it disqualifies you before trust even has a chance to form.
Today's employers aren't just hiring for what you've done. They're hiring for who you are and how you'll adapt to what comes next. That's why hiring managers no longer rely solely on what you submit. They're scanning for signals, not just in your résumé, but across every place your work shows up. A neglected LinkedIn profile becomes a red flag. A digital presence that doesn't reflect your claimed expertise raises questions. And when thought leadership appears clearly generated by tools meant to mimic insight, not generate it, it undermines credibility. In a world of search-first impressions, consistency and authenticity aren't optional. They're the baseline.
You Can't Outsource Trust
Turning to résumé services, profile writers, or PR firms won't solve the problem if the foundation isn't real. A personal brand can't be manufactured — it must be lived. Today's job market rewards alignment between what you say, what you show, and what others can find. That doesn't mean chasing visibility for its own sake. It means making sure your expertise, values, and aspirations are visible in the places people go to learn about you.
Authenticity matters more than perfection. A profile or portfolio that reflects who you really are — your voice, your journey, your point of view — will build more trust than one that's perfectly curated but generic. The goal isn't to impress everyone. It's to make it easy for the right people to recognize what you bring.
When your application tells one story and your online presence tells another — or nothing at all — you're likely to be passed over. Not for lack of talent, but for lack of evidence. Employers want to see proof. In your posts. In your recommendations. In how you show up, even informally.
Presence Is No Longer Physical
In an upcoming episode of The Future of Less Work, Lorraine K. Lee, bestselling author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career, underscores the shift from physical to digital presence. 'Presence is not just about how others see us, but also where others see us. And it's about our video and virtual presence… our LinkedIn presence. It's about our presence when we're not even face to face,' she said.
In a world where collaboration happens asynchronously and influence travels through shared documents and chat threads, your visibility must be intentional, not accidental. That includes commenting with insight, writing with clarity, and showing up with purpose, even in small interactions. 'We want to be intentional and thoughtful,' Lee added, stressing that people can tell the difference between that and just saying something for the sake of it.
Build Visibility Before You Need It
For professionals navigating career shifts or trying to re-enter a rapidly evolving job market, the message is clear: build your visibility before you need it. Ensure that your digital presence reflects your real strengths, not just your aspirations. And resist the temptation to outsource your voice to someone, or something, that doesn't truly know your work.
Because yes, you do have a brand — whether you're managing it or not. 'We all have a brand,' Lee said. 'We can either be really thoughtful and intentional about it, or we can kind of leave it to chance and let other people define it for us.'
That means owning your story consistently. If you've pivoted into a new industry, talk about it. Share the journey, the learning, and the curiosity that got you there. If you're aiming to be seen as a thought leader, contribute regularly and visibly. Not to go viral, but to build a trail. And trails build trust.
Most importantly, stop outsourcing your identity. Tools can support you. PR can amplify you. But your story — your real, consistent, visible story — can only come from you.
The future of work demands visibility — but not just any visibility. The kind that reflects who you really are, what you really know, and what you're actually doing. Not the story someone else thinks will sell. The story that's true.
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17 Graphic Design Business Ideas For Entrepreneurs In 2025
17 Graphic Design Business Ideas For Entrepreneurs In 2025

Forbes

time4 minutes ago

  • Forbes

17 Graphic Design Business Ideas For Entrepreneurs In 2025

Your graphic design skills are worth money. Maybe even a lot of money. Yes, this is still true even though AI is, indeed, stealing many creative-type jobs. Even so, smart graphic designers aren't folding up shop. They're changing with the market and creating graphic design businesses that tap the best of human talent and creativity—and maybe add AI into the mix for maximum productivity and efficiency. Sell templates, and you can pull in $70,000 to $300,000 a year. Offer subscription design services, and enjoy 40% to 45% client retention. Run an AI-enhanced studio, and you can charge 50% more than old-school shops. In fact, with the right graphic design business idea, it doesn't matter where you're at right now. Whether you're doodling logos on coffee shop napkins or already juggling client deadlines, you can find a path that works for you. Some ideas make you money while you sleep. Others let you charge premium rates for being the strategic thinker in the room. The best news? All solve problems people will happily pay you to fix. Start Making Money With Your Graphic Designs A graphic design business is any venture where you get paid to solve visual problems with logos, websites, packaging, social media content—whatever people need designed. What do you need to start? Design skills, software and hustle. I've seen people begin with nothing but Canva and a few shoutouts on Facebook and land their first $500 post within a week. Others invest in Adobe Creative Suite and LinkedIn trolling from day one. Both can work. The real challenge isn't having perfect tools, though. It's finding clients who'll pay what you're worth. Some designers struggle with pricing. Others get stuck doing everything instead of specializing. But here's the upside: almost zero overhead, work from anywhere and grow at your own pace. Master one type of design really well, and clients will pay premium rates. But beware: Spread yourself too thin, and you'll compete on price forever. Profitable Small Business Ideas In Graphic Design Graphic design business opportunities are everywhere. Ecommerce brands need packaging, SaaS companies need UI kits. Coaches need branded templates. Nonprofits need accessible designs. The demand never ends. But how do you pick a lane? Ask yourself: Sometimes the best opportunity is hiding in plain sight, like becoming known as the person who designs for pet groomers. Or like mixing weird things that shouldn't work together but do, like accessibility audits plus brand storytelling. Here are 17 graphic design business ideas that call for different skills and time commitments, and match different money goals. Pick one that feels doable today and gets you excited about tomorrow. If you don't like the idea of chasing one-off projects, offer unlimited design for a flat monthly fee instead. Design Pickle, one of the first to offer unlimited design, grew from three people to processing 12,000 requests a day in just five years using this exact method. You don't have to become another Pickle, but you do need strong project management skills, as you'll be juggling design work for multiple clients at the same time. Most solo designers can handle two to four monthly subscribers at $1,500 to $3,500 each without losing their minds or sacrificing quality. Brett Williams from DesignJoy figured out how to keep his roster at 12 clients, cranking out one to two designs per business day for each. The risk? If you don't deliver consistently or define what "unlimited" means, clients may bail. Your best bet is to go niche. Home in on things like 'LinkedIn content for SaaS founders' or 'podcast graphics for coaches' for the best stickiness and profits. Do you enjoy creating social graphics, presentations or lead magnets? With this graphic design business idea, you can design once, then sell the same thing over and over with zero custom client work. It's like the old 'make money while you sleep' promise, except it actually works. You need design skills (obviously) in Canva, Adobe or Figma, plus a few weeks to build your starter catalog. Mid-level sellers working this graphic design business typically earn $500 to $2,500 a month, while top designers with a specific focus—like selling to wedding planners or fitness coaches—easily pull in $5,000 to $20,000-plus per month on Creative Market and Etsy. The danger? Picking an overcrowded market where you're scrapping for pennies. Beat the crowd by getting laser-focused with your keywords. 'Canva templates for financial coaches' will crush generic 'LinkedIn social templates' every single time. The weirder and more specific, the better your odds of getting found. Sure, AI can churn out decent graphics in seconds. But clients pay premium rates for designs that feel custom and original. This graphic design business idea pairs robot speed with your creative brain and brand instincts. You need design skills and a desire to play with tools like Midjourney, DALL-E or Adobe Firefly. The magic with this graphic design business is that it cuts weeks of client back-and-forth into projects that wrap in two or three days. Hybrid studios doing this type of work price on results, not hours, which lets them charge 30% to 50% more than traditional agencies, with project fees ranging from $3,000 to $10,000-plus. The risk? Clients might expect unrealistic turnarounds or think 'AI does all the work.' You'll get your edge by positioning AI as your creative sidekick. Together, you solve visual problems with speed, consistency and strategic thinking, something neither pure AI nor pure manual work can do. Branding isn't just slapping logos on websites. It's telling stories people see, feel and remember. This graphic design business idea turns founder stories into visual narratives through illustrated timelines, comic-style origin stories, and brand journey graphics that make people care. For this graphic design business, you need illustration and storytelling abilities—plus the patience to interview busy founders who barely have time to breathe. Simple timeline graphics take a few days and run $500 to $2,000; brand story packages run $2,500 to $10,000-plus and take a few weeks. You'll earn the juiciest premiums (and client loyalty) by being part designer, part therapist, part brand strategist, all rolled into one. Studios like Craft&Root have built six-figure businesses in this exact niche. The main risk? Founders who love the idea of brand storytelling but hate the process of digging into their messy origin stories. Your advantage? Most designers stick to logos and websites, leaving brand storytelling completely wide open. Many small business owners know their visuals look off but can't fix the issues themselves. With this graphic design business idea, you'll offer one-time consulting services, where you'll review a client's full digital presence and hand them a prioritized fix-it list. (Do well with audits, and clients may ask you 'how much' for the fixes, too.) You'll need an eye for visual hierarchy, brand consistency and user experience, plus several hours for each audit, depending on how deep you go. Introductory audits can start small, at $80 to $150 per session. Larger audits vary: small businesses run $1,000 to $3,000, while reviews for more complex or larger companies could bring you a cool $15,000. Many studios use audits as relationship builders that lead to ongoing monthly retainers. The risk here is that some clients might expect you to fix everything instead of—or in addition to—just pointing out problems. But you'll have a huge advantage because you're the outside expert who spotted what they've gone blind to after staring at their own stuff for months. Did you know that 1.3 billion people around the world live with disabilities? I had no idea. But that number explains why accessibility isn't optional anymore, and why there's a growing demand for design that follows the Americans with Disabilities Act—but still looks fabulous to everyone. This graphic design business is a little more demanding because you need to understand the WCAG—or the Web Content Accessibility Guidelines—plus color contrast rules and accessible typography principles. Quick audits take a day or two and can gross you $1,500 to $5,000. Complete redesigns take two to three weeks and can bring in $2,000 to $10,000-plus. Full-time accessibility designers average $93,000 in annual pay—that's 50% more than regular designers. The main risk here is the learning curve because accessibility guidelines are complex and constantly changing. But master accessibility design, and your advantage will be massive because it's a market most graphic design businesses completely ignore. Want to see your artwork on actual products people can hold? Design stickers, pins, notebooks and shirts with your art, and use print-on-demand (POD) services to skip inventory costs entirely. To make this graphic design business idea work, you'll need basic print production knowledge. Take a few days to come up with your initial designs, and then spend a few weeks building out a catalog. How much can you earn? Mid-level sellers bring in $500 to $2,000 a month. Well-oiled shops—those with search traffic, great copy and repeat buyers—can hit $5,000 to $20,000 a month. That's nice dough! For print-on-demand platforms, you have options that range from budget (like Printful) to premium (like Vervante). The risk? Fighting for attention in hot marketplaces like Etsy. But you can beat that heat by going hyper-niche: enamel pins for plant lovers, sarcastic tees for teachers or motivational stickers for burned-out millennials. Online creators need a steady supply of great visuals to go with the mountains of content they create. And though they may not have the budget for a full-time designer, they do have the budget for you. You can create customizable template packages that creators can use for consistent branding across all their platforms. For this graphic design business, you need to know a little something about creator workflows, social media formats and Canva or Adobe. Your first kit will likely take you a week or two. Allow time in your schedule for periodic updates. Beginning kit designers can earn between $200 and $2,000 a month. Designers who've been in business a while can do more, with some exceeding $10,000 a month. 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Premium rates are a no-brainer here because well-designed presentations help close million-dollar deals. Clients know this; they expect deck designers to be utmost professionals. Your main risk is scope creep—clients pushing for perfection with endless revisions that eat your profits. Fight the creep crud by bundling revision packages upfront and developing signature layout styles that let you move through future projects faster. Here's a unique graphic design business idea: Design digital assets like icon packs, UI kits and custom fonts once, then license them to startups and agencies and collect passive income month after month. You need technical design skills plus an understanding of file formats, licensing terms and licensing marketplace requirements. Plan to spend a few weeks building your initial catalog, and then you'll be ready to generate passive income through marketplace sales or direct licensing deals. Side hustlers in this graphic design business typically earn $200 to $2,000 a month. Established sellers regularly bring in $2,000 to $10,000-plus monthly through Creative Market, Envato or direct licensing to tech companies. The risk? Creating assets that don't match current design trends or market demand. The way around it is to stay on trend. Also, consider offering seasonal collections and comprehensive design systems rather than random, individual pieces. People selling for profit are always looking for ways to reach the hearts and wallets of buyers. With this graphic design business idea, you can help businesses, nonprofits and entrepreneurs connect through visual timelines, illustrated bios and legacy posters that tell personal or company stories in compelling ways. You need illustration skills, storytelling abilities and interviewing techniques to pull stories from busy clients. Simple timeline graphics take two to three days and run $200 to $500. Larger visual biography projects take several weeks but can bring you $1,000 to $ 5,000 or more. Many entrepreneurs commission visuals like these as client gifts or onboarding pieces. And if they love your work, repeat business and referrals will naturally follow. Your main risk is taking on clients who struggle to tell you their stories or even to provide source materials. But if you can get past that risk, the advantage is huge because you'll be offering something most graphic design businesses completely overlook: deeply personal, emotionally resonant visual stories. Events are big sellers for graphic designers because events are visual experiences. With this graphic design business, you'll specialize in complete visual packages for events like conferences, weddings and festivals, creating logos, signage, swag and all the digital assets that make occasions look polished and pro. You need print and digital design skills, knowledge of event production workflows and the ability to work under rigid deadlines. Social branding kits for small events take three to five days and run $500 to $2,000. Complete conference branding packages take two to three weeks but can bring you $8,000 to $25,000-plus. Yes, that price sounds high, but event budgets can absorb premium rates because the stakes are also high—everything's public-facing and needs to look perfect. The risk? Event-planning chaos and last-minute change requests that destroy your sanity and risk the timeline. Fight back with pre-event design checklists, structured feedback loops, and rush fees built directly into your contracts. Think Canva killed the graphic design business? Nope. Even with Canva, most small business owners struggle to create consistent, on-brand visual content. (I personally attest to this struggle; design is not as easy as it looks.) With this graphic design business idea, you'll offer monthly design packages that keep clients' social feeds looking fresh, posh and pickled. You need design skills, brand expertise, and project management abilities to handle multiple clients each month. Expect to spend eight to 12 hours per client per month to deliver five to 10 designs to each. Retainer pricing for social media design ranges from $250 to $1,200 monthly per client, so a solo designer with five to eight clients at $750 each can expect $3,750 to $6,000 in recurring revenue. As with most other graphic design businesses, overhead stays low—mainly software and workflow tools. The risk involves client budget cuts, but clients who see consistent results from design work rarely cancel, making this one of the most stable graphic design business opportunities available. I speak from experience when I say that most solo business owners are drowning in design decisions. 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With this graphic design business idea, printable wall art, planner pages and worksheets can become money-while-you-sleep income streams. They can even become a-lot-of-money-while-you-sleep income streams if you create bundles that appeal to tiny niches nobody else serves. You need design skills and, per usual, Canva or Adobe. Build a catalog of 20 to 30 products, then add new items monthly. Most beginners earn $40 to $400 a month; sellers who've been around for a while bring in $500 to $2,000. Reaching for the stars? Top sellers in hot niches like wedding invitations can easily rake in $10,000-plus. The beauty of a printables shop is that you design once and it sells forever—actual passive income. But Etsy is thick with competition, so you'll have to play smart. The best way is by niching—staking a claim where few dare to venture. Get super specific: Think "minimalist meal planners for overwhelmed working moms" or "sarcastic motivational prints for burned-out millennials." 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Bottom line There's no single right way to run a graphic design business, but those 17 ideas prove there are plenty of good ones. Whether you want recurring revenue, passive income or strategic creative roles, you'll find a path matching your skills and goals. Frequently Asked Questions (FAQs) How Do You Start A Small Graphic Design Business? Starting a graphic design business boils down to three basic steps: 1. Choose what you want to offer. 2. Figure out who wants it. 3. Set up a simple system for getting paid. You don't need a fancy studio or expensive equipment. But you do need design skills (obviously), command of at least one design platform, a small portfolio showing your work (even spec work and personal projects count), plus basic business systems for contracts and invoicing. Use a free platform like Instagram or Behance to showcase your work, or create a simple, one-page website. Start by offering one service—maybe social media templates or logo design. Don't wait for perfection; launch as soon as you can and learn while you earn. As with all things, growth happens through doing, not planning. What Are The Different Types Of Graphic Design? There are seven main types of graphic design: 1. Brand design (logos, business cards). 2. Marketing and social content. 3. UI/UX and app interfaces. 4. Publication and editorial design. 5. Environmental design and signage. 6. Packaging and label design. 7. Motion graphics. Brand design and UI/UX typically command the highest rates, while social media design gives you the most volume opportunities. Template-based work (social media, presentations) provides the best balance of low overhead and income growth. You need more technical skills for motion graphics, but you'll also earn premium rates. The smartest approach? Start with what you're already good at, then expand into higher-paying niches as your skills develop. What Businesses and Industries Need Graphic Designers? Graphic designers solve visual communication problems by turning messy or complex information into clear, compelling, memorable creations. Whether designing logos that capture brand personalities or creating social media posts that stop the scroll, you help businesses connect with customers through visuals. Almost every industry needs visual communication, but some are hotter than others. Ecommerce and direct-to-consumer brands constantly need design work. Tech startups need UI design and pitch decks. Event organizers and nonprofits need signage and promotional materials. Health and wellness businesses want approachable, trustworthy designs. Personal brands and creators need everything from logos to course materials. The beauty of graphic design is that every business needs to communicate visually. Your job is just to pick the problems you want to solve.

How Recruiters Can Tell You Used AI On Your Resume—And Why It Matters
How Recruiters Can Tell You Used AI On Your Resume—And Why It Matters

Forbes

time4 minutes ago

  • Forbes

How Recruiters Can Tell You Used AI On Your Resume—And Why It Matters

Tammy Homegardner, career coach and LinkedIn expert (Linked Into Jobs); author and founder of The Job Search School. Here's a topic that's been coming up in conversations with job seekers lately: using AI to help write your resume or cover letter. With tools like ChatGPT, it's easy to plug in some information and get a pretty polished result. But here's the thing: recruiters are catching on. They're noticing when a resume feels like it came from a robot—and in some cases, it's costing people interviews. If you're using AI in your job search, don't panic. AI can be an invaluable tool when used effectively. However, you must ensure that you're not letting it take over. Let's break down what recruiters are noticing, why it matters and how to use AI smartly without hurting your chances. Yes, Recruiters Can Tell Many recruiters have started to recognize the telltale signs of AI-generated applications. A New York Post article quotes Laurie Chamberlin, head of LHH Recruitment Solutions: "A good recruiter can spot an AI-written application from a mile away." She explains that AI-generated resumes often follow the same structure, use overly formal or vague language and lack the personal touches that real human experience brings to the table. The same article quotes Bonnie Dilber, a recruiter at Zapier, saying that nearly 25% of the resumes she sees are clearly AI-written. She says AI-generated resumes sound robotic and lack the details that prove someone is actually qualified for the job. What Gives It Away I've observed that AI-generated resumes typically share a few red flags: • Generic Buzzwords: Terms like "results-driven," "go-getter," and "team player" are overused and vague without context to back them up. • No Personal Touch: The content feels copy-pasted, with little to no reflection of the applicant's personality, values or goals. • Weird Formatting Or Placeholders: Some people forget to remove template prompts, such as "[Insert accomplishment here]• Mismatch With Job Descriptions: Since bots and AI tools often struggle to understand nuance, people frequently submit the same generic resume to dozens of jobs, even when it's not a good fit. What Happens Behind The Scenes Job seekers have been using resume auto-submit bots to blast their resumes to hundreds of openings—sometimes even before the listings go fully public. But this tactic is backfiring. Employers are seeing the same resume repeatedly, and they're becoming frustrated. It's widely known in my industry that some major companies are already utilizing AI tools to scan applications and filter out low-quality or suspicious submissions. If your resume doesn't align with the role or appears to have been generated and sent out indiscriminately, there's a good chance it will be filtered out before a human ever sees it. Several recruiters I have spoken to recently reported that job seekers using ChatGPT and other AI tools to apply for jobs is creating an influx of unqualified applications. And when that happens, hiring teams start tightening their filters and scrutinizing every resume more critically. Real Talk: What I've Seen With My Clients One client, "Jane," thought she'd save time by using AI to write her entire resume. She provided the AI with an older version of her resume and asked it to update it. She attempted to use the resume as the AI had given it to her, without adding any detail. Jane's resume was generic and included details that didn't even apply to her, while omitting her best accomplishments (since she hadn't told the AI about them). Another client, "Tom," let a bot handle all his applications for several weeks. However, he noticed a sharp drop in interview requests. Upon closer examination, we discovered that several companies had received the same resume for completely different roles. In one case, we asked for feedback and learned that a recruiter had flagged it because they saw his name repeatedly applying to every opening the company had, from entry-level to executive. It made him appear careless and desperate rather than committed. So, Should You Use AI At All? Yes—but use it wisely. AI is a great assistant, but it's not a replacement for you. It can help you brainstorm ideas, structure your thoughts and even suggest more effective wording. But you should never rely on it to write your resume or cover letter from start to finish. The end result must sound like you. It should reflect your experience, your voice and the unique strengths you bring to the table. Here are a few ways to use AI the right way: • Use it to generate a rough draft, then revise it with your real-life accomplishments and specific results. • Don't skip the customization step. Tailor your resume for every job—yes, every single one. It's more work, but it makes a difference. • If you're using AI to summarize an experience or reword something, review the tone. Does it sound like you? And no, you don't need to retype everything by hand. That's a myth. But you do need to personalize and proofread it carefully. The Bottom Line Recruiters don't care if you used AI—they care if you relied on it. They want to know that you understand the job you're applying for and that you're presenting your experience in a thoughtful, relevant way. Using AI without customization makes your application feel lazy and forgettable. When that happens, you might never get the chance to explain yourself. So use AI like you would a GPS: helpful for guidance, but you still need to drive the car. I'll leave you with a quote that feels especially relevant right now. Automattic CEO Matt Mullenweg is often quoted as saying: "Technology is best when it brings people together." Let AI help you get your foot in the door, but make sure your unique story is what walks through it. Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?

Singapore's Keppel raises $4.9 billion in private funds for education and data centre assets
Singapore's Keppel raises $4.9 billion in private funds for education and data centre assets

Yahoo

time33 minutes ago

  • Yahoo

Singapore's Keppel raises $4.9 billion in private funds for education and data centre assets

(Reuters) -Singapore's Keppel has secured S$6.3 billion ($4.91 billion) in funds under management so far this year for its private fund strategies, including education assets and data centres, the global asset manager and operator said on Thursday. The company said the raising includes around S$907 million in capital commitments from global institutional investors for its Keppel Education Asset Fund II and Keppel Data Centre Fund III. The company aims to oversee $150 billion of funds by 2030. Christina Tan, CEO of fund management and also its chief investment officer said, "Keppel's private funds continue to attract robust investor interest, underscoring the strength of our platform and the appeal of strategies aligned with transformative megatrends". The Singapore-based asset manager last week reported net profit of S$431 million for the six months ended June, while also announcing a S$500 million buyback programme. ($1 = 1.2835 Singapore dollars) Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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