UAE: Deliveroo users can now donate up to Dh500 to Fathers' Endowment; here's how
Delivery app Deliveroo has enabled its users to donate to the Fathers' Endowment campaign, launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai on February 21.
Coinciding with Ramadan, the campaign honours fathers in the UAE by establishing a sustainable endowment fund to provide treatment and healthcare to those in need.
It also promotes the concept of charitable endowments while fostering a community-wide movement and reinforcing the values of generosity and solidarity.
Through a dedicated page on the Deliveroo app, customers are invited to donate an amount of their choice to the campaign. The app allows users to donate an amount of their choice starting from Dh10, 20, 50, 100, 200, 300, 400 and up to Dh500.
The campaign allows individuals to contribute to an endowment fund as a lasting act of charity in their fathers' names, supporting those in need in underserved communities worldwide.
These contributions will help provide sustainable healthcare, improve lives, and empower individuals to achieve a dignified existence.
"We encourage our community to join us in supporting this initiative widespread community involvement to help the campaign achieve quickly reach its objectives' said Taghrid Oraibi, Head of Communications at Deliveroo Middle East.
The charity drive continues to welcome donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign's website (Fathersfund.ae), as well as a dedicated call centre via the toll-free number (800 4999).
Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (IBAN: AE020340003518492868201). Donations via SMS are possible by sending the word 'Father' to the following numbers (1034 to donate Dh10, 1035 to donate Dh50, 1036 to donate Dh100 and 1038 to donate Dh500) for Etisalat by e& and du users.
Other possible platforms for donating to the campaign are the DubaiNow app by clicking the 'Donations' tab, and Dubai's community contributions platform Jood (Jood.ae).
The Fathers' Endowment has received generous contributions from many businessmen in the country.
Mirwais Azizi, founder and chairman of the Azizi Group, has announced a donation of approximately Dh3 billion to the campaign.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
TECHx
6 hours ago
- TECHx
Jumbo Electronics Launches GAME ON at Mall of the Emirates
Home » Emerging technologies » Gaming » Jumbo Electronics Launches GAME ON at Mall of the Emirates Jumbo Electronics has announced the launch of 'GAME ON', a major gaming event at its flagship store in Mall of the Emirates. The event runs until 22nd June 2025. GAME ON offers a high-energy experience for gamers of all levels. From casual players to professionals, everyone is welcome to join. The event features: Gaming competitions with AED 275,000 worth of prizes Daily challenges and leaderboard rewards Jumbo reported that GAME ON is part of its efforts to strengthen ties with the UAE's gaming community. The store has been transformed into a fully immersive gaming arena. Players can compete in popular titles such as Fortnite, Counter-Strike 2, Call of Duty: Warzone, and EA FC 25. All gameplay equipment, including PS5 consoles and high-performance gaming laptops, is provided onsite. Each participant gets three attempts per game. Scores must be submitted to the onsite admin to appear on the live leaderboard. Weekly, the top four players in each game will win gaming headsets and accessories. By the end of the event, the overall top 16 will receive grand prizes such as gaming laptops, monitors, peripherals, and full gaming kits. Additionally, anyone purchasing a gaming laptop at Jumbo before 22nd June will receive an exclusive gaming kit worth AED 299 or AED 700, depending on the model. These offers are available while stocks last. Registration is simple. Players can sign up at and show up ready to compete. Vikas Chadha, CEO of Jumbo Electronics, stated, 'Gaming is a core part of our vision. Through GAME ON, we aim to build deeper connections with the gamer community.' Beyond gaming, Jumbo has also revealed its Eid Mubarak Best Price Guarantee campaign. This offer runs from 2nd to 8th June 2025. During this campaign, Jumbo guarantees the lowest prices on eligible products, matching competitor prices both in-store and online at Customers can also benefit from: 10% cashback up to AED 200 with Emirates Islamic Bank and Sharjah Islamic Bank credit cards Easy instalment plans via Mashreq Bank, Emirates NBD, Emirates Islamic Bank, and Deem Finance Jumbo continues to expand its reach in gaming and tech retail. GAME ON marks another step toward offering more value and experiences to customers across the UAE.
Time Out Abu Dhabi
11 hours ago
- Time Out Abu Dhabi
A new fried chicken joint has opened in Abu Dhabi and it looks so tasty
BonBird has touched down in Abu Dhabi – and it's bringing buckets of hype (and actual buckets of chicken). If you've ever stood in a queue in Dubai for fried chicken served with oodles of flavour, chances are you've heard of BonBird. Now, the UAE-born brand is officially one of Abu Dhabi's new restaurants, setting up shop in Gardens Plaza, Khalifa City – and Abu Dhabi's fried chicken scene just got a serious upgrade. The new 60-seater spot is open daily from 10am to 1am, and it's got everything from burgers and wraps to big, saucy bowls and old-school buckets of the crispy stuff. Expect seasoning that doesn't hold back (hello, BonBird Chicken Salt and the XXX Hot) and a no-nonsense menu that reads like it was designed by someone who's actually eaten fried chicken in the early hours of the morning. BonBird might be dressed up like a trendy East London chicken shop, but there's more to it than neon signs and industrial lighting. It was launched by Yolk Brands in 2023 and has already gone international, with outposts in Qatar, Pakistan, and Oman. Next stop: the UK – with 50 locations in the works. As for the Abu Dhabi branch, it's pretty chill. Easy parking off Ahmed Bin Abulaziz Al Mubarak Street, open till late, and delivery is available via Deliveroo and Talabat if you'd rather eat your chicken horizontally on the sofa (no judgements here). Now open. Daily 10am-1am. Gardens Plaza, Khalifa City, @ More going on in Abu Dhabi You can now get a robotaxi from Zayed International Airport Trips to the airport just got an upgrade Abu Dhabi's best restaurants: Everywhere you should eat at least once Your dinner inspo is sorted 20 incredibly fun ways to explore Abu Dhabi after dark The city is at its most fascinating once the sun goes down
Campaign ME
2 days ago
- Campaign ME
Secrets of success for international brands in the Middle East
The Middle East has become a hot bed for businesses looking to expand into new markets and tap into a consumer set open to new brands and experiences. A young and vibrant population, riding a wave of positivity, alongside governments with money and intent to invest in building infrastructure and opportunities makes it an exciting market to move into. But as global brands turn their attention to this region they must do so with an awareness of cultural nuances. Their approach to marketing and brand building cannot be a carbon copy of other territories – brands must adapt their messaging, trajectory and ambition. Putting customers at the centre of activity is a golden rule for brands no matter where they operate. And so, applying that tenet to the Middle East means respecting local values and attitudes – and demonstrating that through the brand's storytelling. Beyond advertising There are lessons to be learned from some of the biggest global brands that have successfully moved into the region. Take Nike for example – the global sportswear brand has not only featured athletes from the region in its advertising but also considered them in its product line. Nike's marketing campaigns in the region often feature local athletes and stories, building aspirational narratives that people can easily connect with. But it went one step further with the launch of the Nike Pro Hijab in 2017, catering to Muslim female athletes. This was a major milestone as it anchored the brand with an inclusion message that resonated deeply across the region. It demonstrated a genuine understanding and respect for the local culture and empowered women within it. IKEA has similarly taken a thorough approach to adapting for the local market. The furniture brand can teach us all some things about how to craft a 'glocal' strategy. In particular, cultural sensitivity is a must. While its core product range is consistent across the globe, IKEA still makes subtle but significant adjustments to fulfill local needs. These include larger furniture pieces and tailored options to accommodate bigger living spaces and family gatherings. It also makes sure that the selection of materials can accommodate the region's hot and dry climate. And in a similar way to many luxury brands, IKEA creates specific collections and campaigns for Ramadan and Eid. Adapting products and services to the local customer base and using local talent in advertising are important but if this is as far as it goes the risk is that cultural sensibility is a veneer rather than a strategy. The best practice adopted by some brands it to establish significant bases in the region and become local employers. Pepsi has a long history of success in the Middle East, with high market penetration. This is due to strong local investments in facilities, employing thousands of locals and sourcing within the region. PepsiCo is perceived as a global brand that wants more than just to sell products; it wants to be an integral part of the local economy and therefore, the local community. It has also invested in local R&D centres to tailor its product portfolio to local consumer preferences. Mistakes – some brands have made a few Some brands have come unstuck because they have expanded into the region thinking like westerners. Campaigns must appeal to an audience which admires global brands but is also fiercely proud of its local heritage, culture and values. Public sentiment can quickly shift and with it, loyalty. So, any brand serious about making its mark must monitor public sentiment. Social media is a useful tool here. And interestingly, one of the most successful brands in the Middle East – TikTok – is tapping its largest audience, the youth. TikTok has made huge efforts to connect with local influencers. The platform understood the rise of local trends and the importance of fostering local communities. The introduction of TikTok Shops has been a game-changer, especially in the Gulf's booming e-commerce market. TikTok has shown that it cares and nurtures the creative community in the Gulf. It ran the Creator Hub programme to discover and support new creators. Course correction for brands Entering new regions is not easy and even the most successful of brands can make missteps. When that happens, change. Course correction is not an admission of failure; it's a sign of responsiveness and strategic depth. Coming into the region with an open mindset will go a long way. When brands reposition to better reflect local aspirations, values or lifestyles they are more likely to be welcomed. Whether introducing modest fashion lines, halal food certification or Arabic language packaging, modifying products will help make global brands feel part of the region. Global brands need to be on the ground, employing local people and working with local partners and influencers – and then they will find the right tone of voice and approach. In a region as nuanced as the Middle East, the most successful global brands are those that listen, learn and evolve. By Nancy Villanueva, CEO, Iberia and Middle East, Interbrand
