Latest news with #DeliverooMiddleEast
Campaign ME
3 days ago
- Business
- Campaign ME
Deliveroo is ‘Petvertising' with interactive OOH campaign for pets
Deliveroo UAE aims to reimagine out-of-home (OOH) advertising through its latest Petvertising campaign launch. This playful, unconventional campaign is designed for both pets and their humans. The series features billboards tailored to specific animals, from dog-height 'woof woof' posters and cat-level 'meow' messages to tree-high chirping signs for birds and palm-sized squeaky hamster boards. Strategically located at Dubai parks, each billboard was fitted with a motion and sound sensor. When triggered by the movement of a pet passing by, the installation played the corresponding animal sound to grab attention. Rooted in the insight that the best way to promote pet services is through the pets themselves, the campaign blends humour, innovation, and a love for animals, that aims to turn a simple message into an unmissable moment for passersby. View this post on Instagram A post shared by Deliveroo UAE (@deliveroo_ae) The ads then invited humans to 'scan to answer their bark, meow, chirp, or squeak' via a QR code, leading to Deliveroo's in-app pet store selection, where customers could shop for everything from food and treats to toys, grooming products, and more. With Petvertising, Deliveroo aims to demonstrate its continued commitment to innovation, showing that even the most familiar formats, like outdoor billboards, can be reimagined with a little creativity and a lot of heart. The delivery service brand claims the campaign not only raised awareness of Deliveroo's growing pet category but also celebrated the bond between pets and their humans in a thoughtful way. Credits: Client: Deliveroo UAE Taghrid Oraibi, Head of Communications at Deliveroo Middle East Tasnim Al Gergawi, Communications Manager at Deliveroo UAE Agency: TBWA
Gulf Business
28-04-2025
- Business
- Gulf Business
Deliveroo names new GM to lead Middle East operations
Nick Price, the new GM of Deliveroo Middle East. (Image: Supplied) Online delivery outfit Deliveroo has announced a leadership transition in the Middle East, with Anis Harb stepping down as general manager after nearly a decade leading the company's operations in the region. Nick Price, former general manager of Deliveroo Hong Kong, has been appointed as his successor. Harb, who founded Deliveroo in the UAE in 2015, has overseen the company's growth into one of the Middle East's leading food and grocery delivery platforms. Under his watch, Deliveroo expanded beyond the UAE into Kuwait and Qatar, and introduced services such as Deliveroo Editions cloud kitchens, the Hop rapid grocery delivery service and the Deliveroo Plus subscription model. He also led the expansion into grocery and retail, managing a portfolio of more than 25,000 partners and a fleet of over 9,000 riders. Deliveroo CEO, Will Shu, said: 'Anis founded our business in the Middle East with the launch of the UAE in 2015. His leadership, tenacity and innovation over the past ten years has laid a great foundation for our continued growth. He has built a strong team and I have hugely enjoyed working closely with him. His impact has been felt across our group. We are deeply grateful and excited to see what he does next.' Reflecting on his time at Deliveroo, Harb said: 'Leading Deliveroo Middle East for the past decade has been an extraordinary journey. I'm incredibly proud of the team we've built, the partners we've empowered, and the millions of customers we've served. I'm deeply grateful to our riders, restaurant and retail partners, and loyal customers for their trust. As I move on, I do so with great confidence in Nick and excitement for the next chapter of Deliveroo's growth in the region.' Anis Harb has been GM of Deliveroo Middle East ever since its founding in the region 10 years ago. (Image: Supplied) New GM's Hong Kong experience Price brings a wealth of experience to the role, having strengthened Deliveroo's operations in Hong Kong through enhanced strategic partnerships, growth in Deliveroo Plus, improvements in the rider model, and a doubling of on-demand grocery penetration. Prior to joining Deliveroo, he served as commercial director at SSP, overseeing commercial strategies across Asia Pacific. Speaking about his new role, Price said: 'The Middle East markets are very important to Deliveroo's business, and I'm looking forward to the journey ahead. We will continue growing our restaurant, retail, and grocery verticals, while focusing on enhancing our Consumer Value Proposition, expanding the Deliveroo Plus subscription model and advertising revenues, and improving operational efficiency — all to drive shared growth and success for our partners.' Price's appointment comes as Deliveroo marks its 10th anniversary in the UAE and continues to experience growth across multiple verticals of the business.
Campaign ME
13-03-2025
- Business
- Campaign ME
Deliveroo and Humantra make billboards ‘drinkable'
To launch its Ramadan limited-edition Apricot-flavour electrolyte, Humantra collaborated with Deliveroo to bring to life a 'drinkable' billboard at City Walk Dubai. Seemingly ordinary at first glance, the activation displayed the message 'just another billboard'. At sunset on the activation's launch day, Deliveroo had a graffiti artist walk up to the installment and spray a bold yellow question mark at the end of the phrase. The billboard then had a small door slide open to reveal a dispenser tap, offering passersby to break their fast with Humantra's new electrolyte drink. 'Humantra's Apricot/Qamaruddin electrolyte drink draws inspiration from a popular beverage in the Middle east consumed to break the fast during Ramadan,' said Taghrid Oraibi, Head of Communications at Deliveroo Middle East . 'Inspired by this tradition, we wanted to be present at Iftar time up until Suhour for people to sample Humantra's electrolytes. This activation allowed us to directly engage consumers in a memorable way and address the needs of those looking to replenish and rehydrate after sunset,' she explained. The concept was designed in-house by Deliveroo and Humantra's creative teams and was executed by experiential agency Aces of Space. The activation was conceptualised to interact with audiences differently, in a memorable way. View this post on Instagram A post shared by Humantra (@humantra) 'At Deliveroo, we're all about breaking new ground with unique stunts and activations. From Abu Dhabi's first edible billboard to turning delivery bikes into roaming digital billboards and now rolling out the region's first drinkable billboard. We're always on the hunt for bold, creative ideas to connect with our audience and find fresh, engaging ways to advertise and create unforgettable experiences,' Oraibi said. From Humantra's perspective, the activation was strategically designed to strengthen its brand value amongst consumers in Dubai. 'The hydration category is traditionally associated with workouts and recovery,' said Charlie Wright, Founder & CEO, Humantra. 'At Humantra, we're flipping that narrative. Hydration isn't just for athletes; it's for everyone, every day. That's why we're showing up in unexpected places—like a high-visibility billboard in the heart of City Walk. You don't expect to see electrolytes there, and that's exactly the point. It cuts through the noise, sparks curiosity, and reinforces our message: Humantra is redefining hydration for the modern consumer, making it an everyday essential, not just a workout necessity,' he said. The brands claim that the response has been overwhelmingly positive, both to the activation itself and the flavour. 'We always knew this would be a bold and disruptive moment, but seeing people engage with it so positively has been incredible,' said Wright. The activation was live over the weekend of 8-9 March, at City Walk in Dubai.
Khaleej Times
11-03-2025
- Business
- Khaleej Times
UAE: Deliveroo users can now donate up to Dh500 to Fathers' Endowment; here's how
Delivery app Deliveroo has enabled its users to donate to the Fathers' Endowment campaign, launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai on February 21. Coinciding with Ramadan, the campaign honours fathers in the UAE by establishing a sustainable endowment fund to provide treatment and healthcare to those in need. It also promotes the concept of charitable endowments while fostering a community-wide movement and reinforcing the values of generosity and solidarity. Through a dedicated page on the Deliveroo app, customers are invited to donate an amount of their choice to the campaign. The app allows users to donate an amount of their choice starting from Dh10, 20, 50, 100, 200, 300, 400 and up to Dh500. The campaign allows individuals to contribute to an endowment fund as a lasting act of charity in their fathers' names, supporting those in need in underserved communities worldwide. These contributions will help provide sustainable healthcare, improve lives, and empower individuals to achieve a dignified existence. "We encourage our community to join us in supporting this initiative widespread community involvement to help the campaign achieve quickly reach its objectives' said Taghrid Oraibi, Head of Communications at Deliveroo Middle East. The charity drive continues to welcome donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign's website ( as well as a dedicated call centre via the toll-free number (800 4999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (IBAN: AE020340003518492868201). Donations via SMS are possible by sending the word 'Father' to the following numbers (1034 to donate Dh10, 1035 to donate Dh50, 1036 to donate Dh100 and 1038 to donate Dh500) for Etisalat by e& and du users. Other possible platforms for donating to the campaign are the DubaiNow app by clicking the 'Donations' tab, and Dubai's community contributions platform Jood ( The Fathers' Endowment has received generous contributions from many businessmen in the country. Mirwais Azizi, founder and chairman of the Azizi Group, has announced a donation of approximately Dh3 billion to the campaign.
