Deliveroo is ‘Petvertising' with interactive OOH campaign for pets
Deliveroo UAE aims to reimagine out-of-home (OOH) advertising through its latest Petvertising campaign launch.
This playful, unconventional campaign is designed for both pets and their humans. The series features billboards tailored to specific animals, from dog-height 'woof woof' posters and cat-level 'meow' messages to tree-high chirping signs for birds and palm-sized squeaky hamster boards.
Strategically located at Dubai parks, each billboard was fitted with a motion and sound sensor. When triggered by the movement of a pet passing by, the installation played the corresponding animal sound to grab attention.
Rooted in the insight that the best way to promote pet services is through the pets themselves, the campaign blends humour, innovation, and a love for animals, that aims to turn a simple message into an unmissable moment for passersby.
View this post on Instagram
A post shared by Deliveroo UAE (@deliveroo_ae)
The ads then invited humans to 'scan to answer their bark, meow, chirp, or squeak' via a QR code, leading to Deliveroo's in-app pet store selection, where customers could shop for everything from food and treats to toys, grooming products, and more.
With Petvertising, Deliveroo aims to demonstrate its continued commitment to innovation, showing that even the most familiar formats, like outdoor billboards, can be reimagined with a little creativity and a lot of heart.
The delivery service brand claims the campaign not only raised awareness of Deliveroo's growing pet category but also celebrated the bond between pets and their humans in a thoughtful way.
Credits:
Client: Deliveroo UAE
Taghrid Oraibi, Head of Communications at Deliveroo Middle East
Tasnim Al Gergawi, Communications Manager at Deliveroo UAE
Agency: TBWA
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
a day ago
- Campaign ME
Emirates, Mbappe, Bellingham and Diaz link up to inspire a ‘choice for excellence'
Emirates has launched a new campaign in partnership with Real Madrid, featuring footballers Kylian Mbappe, Jude Bellingham and Brahim Diaz alongside the Emirates cabin crew. The campaign is is currently playing on Real Madrid and Emirates social media platforms across Facebook, Instagram, Twitter and YouTube channels. The two global brands, shared one standard – excellence. The campaign aims to inspire fans to strive for excellence and 'choose better' whether in the skies or on the pitch, and invites fans to experience the power of sport and travel with brands that share the same values of excellence, passion and ambition. The digital and social campaign highlights what it means to 'fly better' with Emirates: ultimate comfort, world-class products and superior travel experiences to more than 140 destinations via Dubai. 'Choosing to support one of the best football clubs in the world means backing a club defined by greatness and a lasting legacy, on and off the pitch,' the airline brand shared in a statement. 'With a shared vision that 'excellence is not a destination, it's a continuous journey' – the ad seamlessly weaves in striking visuals from both worlds, drawing powerful parallels of commitment, drive, and successes. Together, Emirates and Real Madrid continue to raise the bar and redefine what 'excellence' truly means,' the brand's official statement read. Emirates has partnered with Real Madrid since 2011 and became the club's jersey sponsor in 2013. The airline will remain as the official main sponsor of the Spanish club until 2026 – making it the longest jersey sponsorship in La Liga history. Earlier this year, the airline unveiled a special livery on one of its Boeing 777 aircraft featuring some of the club's top players including Kylian Mbappe, Vinicius Junior, Luka Modric, Jude Bellingham, Lucas Vazquez and Federico Valverde.
Campaign ME
a day ago
- Campaign ME
Deliveroo is ‘Petvertising' with interactive OOH campaign for pets
Deliveroo UAE aims to reimagine out-of-home (OOH) advertising through its latest Petvertising campaign launch. This playful, unconventional campaign is designed for both pets and their humans. The series features billboards tailored to specific animals, from dog-height 'woof woof' posters and cat-level 'meow' messages to tree-high chirping signs for birds and palm-sized squeaky hamster boards. Strategically located at Dubai parks, each billboard was fitted with a motion and sound sensor. When triggered by the movement of a pet passing by, the installation played the corresponding animal sound to grab attention. Rooted in the insight that the best way to promote pet services is through the pets themselves, the campaign blends humour, innovation, and a love for animals, that aims to turn a simple message into an unmissable moment for passersby. View this post on Instagram A post shared by Deliveroo UAE (@deliveroo_ae) The ads then invited humans to 'scan to answer their bark, meow, chirp, or squeak' via a QR code, leading to Deliveroo's in-app pet store selection, where customers could shop for everything from food and treats to toys, grooming products, and more. With Petvertising, Deliveroo aims to demonstrate its continued commitment to innovation, showing that even the most familiar formats, like outdoor billboards, can be reimagined with a little creativity and a lot of heart. The delivery service brand claims the campaign not only raised awareness of Deliveroo's growing pet category but also celebrated the bond between pets and their humans in a thoughtful way. Credits: Client: Deliveroo UAE Taghrid Oraibi, Head of Communications at Deliveroo Middle East Tasnim Al Gergawi, Communications Manager at Deliveroo UAE Agency: TBWA
Arabian Post
2 days ago
- Arabian Post
Moonkie Unveils Hug & Go Toddler Backpack Ahead of International Children's Day
A Cozy Companion for Young Explorers, Designed for the Needs of Today's Families CALIFORNIA, US – Media OutReach Newswire – 30 May 2025 – Ahead of International Children's Day, Moonkie—the modern baby and toddler brand—proudly introduces the Moonkie Hug & Go™ Toddler Backpack, a thoughtfully designed essential that meets the evolving needs of modern parenting. Known for its minimalist design and everyday functionality, Moonkie continues its mission of nurturing early childhood development with products that blend emotional connection and practical utility. The Moonkie Hug & Go™ toddler backpack is designed for families seeking age-appropriate gear that empowers toddlers while maintaining emotional reassurance. Featuring a child-sized backpack with a removable plush companion, it encourages independence through everyday routines—while offering comfort during transitions and new experiences. ADVERTISEMENT A Backpack Designed for Growth—and Hugs Inspired by Montessori principles, the Hug & Go is more than a backpack; it's a developmental tool. Sized perfectly for small shoulders, it encourages toddlers to carry their own essentials while the attached plush companion provides emotional reassurance during transitions like daycare drop-offs, travel, or new adventures. Why it matters Emotional resilience: The soft plush buddy helps soothe separation anxiety, turning moments of uncertainty into opportunities for growth. Safety-first design: Padded straps, embroidered details (no choking hazards), and lightweight materials prioritize comfort and security. Confidence-building: Gives toddlers a sense of ownership ('I can do it myself!') while easing parental worries. From Insight to Intention Moonkie's design team recognized a universal parenting challenge: toddlers crave independence but still need comfort. 'The Hug & Go bridges that gap,' says Cindy M., Product Manager at Moonkie. 'It's a backpack that carries both snacks and emotional support—helping kids feel brave as they explore their world.' Built for Real Life Parent-approved: Lightweight, compact design (even fits under airplane seats!), durable fabric, and easy-to-clean surfaces Gift-ready: Three charming characters—Rosie Hop the Bunny, Babu the Elephant, and Mossy the Reindeer Accessible luxury: Priced at $32.99 / €28.99 / SR 124.00, the Hug & Go is a charming yet practical gift for birthdays, holidays, or 'just because' Celebrate International Children's Day with a gift that supports growth, sparks joy, and helps toddlers take their first steps into the world with confidence. For more information, visit Follow Moonkie on: Instagram: @moonkie_official TikTok: @moonkie_official Facebook: Moonkie Official YouTube: Moonkie Hashtag: #Moonkie The issuer is solely responsible for the content of this announcement.
