Latest news with #DeliverooUAE
Campaign ME
3 days ago
- Business
- Campaign ME
Deliveroo is ‘Petvertising' with interactive OOH campaign for pets
Deliveroo UAE aims to reimagine out-of-home (OOH) advertising through its latest Petvertising campaign launch. This playful, unconventional campaign is designed for both pets and their humans. The series features billboards tailored to specific animals, from dog-height 'woof woof' posters and cat-level 'meow' messages to tree-high chirping signs for birds and palm-sized squeaky hamster boards. Strategically located at Dubai parks, each billboard was fitted with a motion and sound sensor. When triggered by the movement of a pet passing by, the installation played the corresponding animal sound to grab attention. Rooted in the insight that the best way to promote pet services is through the pets themselves, the campaign blends humour, innovation, and a love for animals, that aims to turn a simple message into an unmissable moment for passersby. View this post on Instagram A post shared by Deliveroo UAE (@deliveroo_ae) The ads then invited humans to 'scan to answer their bark, meow, chirp, or squeak' via a QR code, leading to Deliveroo's in-app pet store selection, where customers could shop for everything from food and treats to toys, grooming products, and more. With Petvertising, Deliveroo aims to demonstrate its continued commitment to innovation, showing that even the most familiar formats, like outdoor billboards, can be reimagined with a little creativity and a lot of heart. The delivery service brand claims the campaign not only raised awareness of Deliveroo's growing pet category but also celebrated the bond between pets and their humans in a thoughtful way. Credits: Client: Deliveroo UAE Taghrid Oraibi, Head of Communications at Deliveroo Middle East Tasnim Al Gergawi, Communications Manager at Deliveroo UAE Agency: TBWA
Zawya
26-02-2025
- Business
- Zawya
Deliveroo launches the ‘Collecteroo' initiative in collaboration with UAE Food Bank
Dubai, United Arab Emirates: Deliveroo UAE has collaborated with the UAE Food Bank to launch 'Collecteroo', a first of its kind initiative designed to enhance food security and reduce food waste across the UAE. As part of Deliveroo's ongoing Full Life campaign, which was introduced in the UAE in August 2022, this initiative will facilitate the collection and redistribution of surplus food to communities in need through the UAE Food Bank. The 'Collecteroo' initiative will see a dedicated van collect surplus food from supermarkets, trading companies, hotels, and restaurants. With nearly 500 tons of food collected every month, the Collecteroo van is set to become an essential part of the UAE's efforts to combat food waste while ensuring that excess food benefits those who need it most. Taghrid Oraibi, Head of Communications at Deliveroo Middle East, said 'The launch of the 'Collecteroo' initiative is a significant milestone in our ongoing commitment to reducing food waste and tackling food insecurity. By working with the UAE Food Bank, we aim to help make a tangible difference to communities in need across the UAE. This initiative, aligning with our Full Life campaign, is part of our broader strategy to ensure we make a positive impact in the markets we operate in. We look forward to building on this ongoing campaign as we continue our efforts to reduce food waste.' Manal Obaid bin Yaroof, Head of the Executive Team at UAE Food Bank, said 'At the UAE Food Bank, we continuously seek opportunities to expand our efforts in building a sustainable food ecosystem where excess food is efficiently redirected to those who need it most. The 'Collecteroo' initiative has the potential to support thousands of individuals every month, bringing us one step closer to ensuring that surplus food is distributed responsibly and effectively.' Deliveroo's initiative supports the UAE's national target of reducing food waste by 50% by 2030, in line with the country's food security strategy and the UN Sustainable Development Goals. About Deliveroo Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 181,000 best-loved restaurants and grocery partners, as well as around 135,000 riders to provide the best on-demand delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.
Zawya
29-01-2025
- Business
- Zawya
Deliveroo transforms bikes into digital billboards in Abu Dhabi pilot with Flyby
Abu Dhabi, UAE - Deliveroo UAE has partnered with Flyby, a leader in digital delivery box technology, to pilot the integration of Flyby's patented 'Smart Delivery Boxes' into its delivery fleet in Abu Dhabi. This innovative collaboration transforms delivery bikes into mobile digital billboards, opening up a revolutionary new platform for out-of-home (OOH) advertising that is geo-targeted. Brands can now showcase dynamic content tailored to location, time, and audience, making this a game-changing opportunity for innovative OOH advertising that is hyper-targeted and engages audiences in various moments across the day. The Smart Delivery Boxes, equipped with GPS, built-in sensors, and 5G-enabled technology, provide advertisers with real-time data on impressions, ensuring campaign transparency and measurable results. The ads displayed on the Smart Delivery Boxes will feature still images with creative guidelines to prioritise road safety. These campaigns will change in rotation based on the pipeline of advertisers, ensuring a dynamic and diverse range of messaging. The partnership reflects Deliveroo's commitment to driving innovation across its operations while maintaining compliance with local road safety regulations approved by the Integrated Transport Centre (ITC) in Abu Dhabi. Yazan Aburaqabeh, Director of Operations at Deliveroo Middle East, said 'At Deliveroo, innovation drives everything we do. Partnering with Flyby for this pilot allows us to test this unique opportunity for brands to connect with their audiences in a targeted and impactful way. By transforming our fleet into a platform for digital advertising, we're creating a cutting-edge OOH advertising platform that diversifies opportunities for brands and redefines how they engage with audiences.' Saher Khattab, Head of Advertising at Flyby, said 'Flyby is a game-changer in advertising – transforming delivery bikes into smart digital billboards. Imagine your brand, at eye level, going where conventional billboards can't. And with Flyby's tech, clients can run hyper-targeted campaigns with geofenced zones and time of day control. Deliveroo and Flyby showcasing how AdTech innovations allow delivery platforms to make the most of their assets and create new opportunities for marketing and revenue.' This initiative not only benefits advertisers but also strengthens Deliveroo's commitment to technology-driven solutions that enhance its ecosystem for partners, riders, and customers alike. About Deliveroo Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 181,000 best-loved restaurants and grocery partners, as well as around 135,000 riders to provide the best on-demand delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 10 markets, including Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom. About Flyby Flyby is an AdTech company combining advanced safety solutions with digital moving out-of-home (OOH) advertising. Its Smart Delivery Boxes use telematics and AI to monitor rider safety in real time while providing a dynamic platform for brand engagement. With an R&D center in Munich, headquarters in Dubai, and operations already established in Munich and Abu Dhabi, Flyby has recently been awarded approval to operate in Dubai, where a substantial number of Smart Delivery Boxes will soon be deployed. The company is committed to driving innovation, enhancing road safety, and creating impactful advertising opportunities across the region.
