Jerry Jones says Cowboys are 'a soap opera 365 days a year' in final trailer for Netflix docuseries
As the title implies, team owner Jerry Jones is the center around which the Cowboys' dynasty of the 1990s, winning three Super Bowl championships, revolves. That's been true ever since Jones bought the team in and continues to be true, if not even more so now.
"The Dallas Cowboys is a soap opera 365 days a year," Jones says early in the trailer and that certainly applies to the current team with the drama regarding linebacker Micah Parsons, his contract dispute with Jones and the star pass rusher's trade demand.
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The eight-episode docuseries also provides an explanation as to why the Cowboys are so prevalent in sports headlines and discussions despite disappointing playoff results that haven't followed through on championship aspirations and not winning the Super Bowl for the past 29 seasons.
During the 1990s, Dallas compiled a 101-59 regular-season record with eight playoff appearances, four conference championship games and the aforementioned three Super Bowl titles. Those championship teams yielded three Hall of Famers in quarterback Troy Aikman, running back Emmitt Smith and receiver Michael Irvin. And in the latter half of the decade, the Cowboys added a fourth future Hall of Famer in cornerback Deion Sanders.
Twenty-five years later, those players are still a presence in sports media and culture with Irvin and Aikman establishing successful broadcasting careers and Sanders becoming one of the standout personalities in college football.
More importantly, the Cowboys are one of professional sports' biggest brands, a American sports team with global popularity along with the New York Yankees and Los Angeles Lakers. Their players, roster moves, successes and failures, and Jones himself are a frequent topic on national sports talk TV and radio, whether they deserve to be or not.
The existence of this Netflix docuseries is further proof of that.
However, the 1990s Cowboys were certainly the soap opera about which Jones boasts. After buying the team, he fired legendary coach Tom Landry and hired Jimmy Johnson from college football. Johnson revitalized the roster by trading running back Herschel Walker to the Minnesota Vikings for multiple draft picks, including three first-rounders, that provided several impact players. The Cowboys and San Francisco 49ers developed a fierce rivalry.
Eventually, tensions grew between Jones and Johnson arguably led to the demise of the franchise's championship prosperity. Irvin and other players were involved in many off-field scandals that made the Cowboys notorious, but also kept them drawing headlines.
"America's Team: The Gambler and His Cowboys" launches on Netflix on Aug. 18.
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