Bryan Johnson's Plan-B if anti-ageing company Blueprint fails might not be a high-tech idea

Economic Times

3 days ago

Synopsis
Biotech entrepreneur Bryan Johnson, known for his anti-ageing initiative Blueprint, has revealed he's considering selling or shutting down the venture, citing it as a burden and saying he no longer finds it worthwhile. Despite clarifying that the company is financially stable, Johnson shared that it interferes with his personal philosophy and credibility. Shortly after the interview, he posted a viral photo of himself dressed as a pizza delivery man, joking about his backup plan if Blueprint doesn't work out—drawing praise online for his humour.
Bryan Johnson's Backup Plan Has the Internet Talking Biotech entrepreneur Bryan Johnson, widely recognized for his relentless quest to reverse ageing, has hinted at walking away from his health-focused venture, Blueprint. Known for spending nearly $2 million annually on medical procedures, diagnostics, and extreme wellness routines, Johnson recently hinted that he might contemplating either selling the company or shutting it down altogether.The 47-year-old shared a photo of himself on Instagram dressed as a pizza delivery person with the tongue-in-cheek caption, 'If Blueprint doesn't work out.' The image quickly went viral, prompting waves of online amusement. Social media users responded positively to the post, praising Johnson's ability to poke fun at himself. Some likened him to a video game character, while others joked about his moustache or simply appreciated the humour in his backup plan.
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Johnson's light-hearted post followed a candid interview with Wired, where he explained his growing disinterest in continuing with Blueprint. While the company brought him widespread visibility for promoting his 'Don't Die' philosophy, he acknowledged that operating the business had become burdensome.He stated that he had already begun speaking to potential buyers, and the thought of maintaining the venture no longer excited him. According to Johnson, running Blueprint has begun to interfere with how seriously his philosophy is taken, as people now associate him too strongly with the commercial side of his work.'I don't need the money, and it's a pain-in-the-a** company,' he told Wired, underlining his willingness to part ways with it despite its notoriety.
Addressing rumours about financial trouble, Johnson clarified that Blueprint is not in distress. He said the company operates at a break-even point and has experienced both profitable and loss-making months. Despite the balanced financials, the stress of managing the venture appears to be a bigger factor in his decision.
Blueprint, launched in 2021, attracted attention due to Johnson's radical longevity efforts, including intensive medical testing, highly structured diets, and strict exercise regimens.