Blackpink's Rosé shines in Puma h-street sneakers at Seoul event ahead of June release

Time of India

17-05-2025

Blackpink's Rosé shines in Puma h-street sneakers: Rosé, a K-pop sensation, is once again making waves in the fashion industry by collaborating with PUMA on an exclusive sneaker release event in Seoul. The occasion highlights the brand's dedication to cutting-edge design and style and is a pivotal point in the collaboration between Rosé and PUMA's H.Street collection.
We'll walk you through the event's highlights in this post, which include Rosé's charisma and the stylish designs of PUMA's newest sneakers. Prepare to explore the world of fashion and music fusion from the runway to the streets. To learn more about this fascinating partnership, continue reading.
Puma H-Street sneaker events
In Seoul, South Korea, Blackpink member Rosé went out this week to assist with the sneaker's preview of Puma's revamped H-Street. In addition to local stars like Yeji, Yuri Jo, Juyeon, Jungwon Cha, and Junyoung Lee, the VIP launch event was part of Puma's continuing Future Archives project, which highlights the brand's iconic low-profile silhouettes.
The Future Archives activity, which celebrates the brand's low-profile shapes, includes the Puma H-Street event. Throughout the four-day activation, Puma shares the stage with a variety of regional partners in partner-dedicated rooms focused on styling, music, and design.
In Seoul, partners Inside Tag and Cold Archive are present, coordinating a community activation and archive product installation. Additionally, Puma has enlisted Korean partners, such as local periodicals, artists, musicians, and art galleries.
The special launch honours the new silhouette's running background at Layer 41, where it is housed in a gallery-inspired setup with reinterpreted track-and-field features.
About Puma's H-Street sneaker
There are numerous colour options available for the H-Street sneaker. Puma Sportstyle's global marketing director, Christina Mirabelli, claims that the redesigned design brought new life to the original model.
Inspired by the vintage Harambee, a running spike from the late 1990s, the H-Street was first released as a lifestyle model in 2003 and redesigned for 2025. The Harambee was a cutting-edge racer designed for speed, and its name comes from the Swahili term that means "pull together. "The special launch is held in an ired setup that honours the new silhouette's running roots by reinterpreting track-and-field components.
"The new H-Street will look very similar to the 2003 model to the consumer's eye," Mirabelli told FN in an interview. "But to better satisfy the needs of our contemporary customers, we have updated the sole to add some new comfort features."
The shoe will be available in three hues worldwide on June 28, according to the Puma executive. The neon green colourway of our hero launch colourway, she explained, "plays into the brighter colours that are trending in the running shoe category." "A silver Formstripe will be featured on both the ivory and black colorways."
A "takedown version" of the Seoul event will be held in every region of the world at launch time next month, according to Mirabelli, who also anticipates hosting other Future Archives activations this year and in 2026.
However, Mirabelli is currently enjoying her victory in Seoul. She went on to say, "The first night was a huge success." "Seeing so many well-known members of the Puma community come out and support this moment was amazing." It felt unique to observe the various ways people accessorized the H-Street, personalize their pairs, and explore the area.
Blackpink's Rosé in PUMA H.Street sneakers
The K-pop artist wore a Puma bomber jacket and miniskirt combination for the occasion, going sporty-chic. She slung the jacket over her shoulders and accessorized the ensemble with a black and white T-shirt that she folded into a crop top.
The miniskirt has a white Puma emblem at the waistband and pickets on it. To finish the ensemble, she wore the brand-new Puma H-Street sneakers in a striking lime green, silver, and black hue.
Red, baby blue, electric blue, and black were among the several colourways of the multipurpose low-profile sneakers that were on exhibit at the event. The laces match the colouring, and the sides of the sneakers have a silver Formstrip. The sneakers will be available in June.
In June 2024, Puma revealed their collaboration with Blackpink member Rosé. "I can't wait to become a part of the Puma family." At the time, the singer stated, "I am so excited for my fans to be a part of my next chapter with Puma."
Along with Rihanna, A$AP Rocky, Dua Lipa, Skepta, Lamello Ball, and others, she became a Puma partner.
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