‘Best I've ever tried' shoppers rave over Superdrug ‘total repair' conditioner that's £7 dupe for cult £36 Kérastase buy

Scottish Sun

14-05-2025

Like the luxury Kérastase buy, the affordable dupe is suitable for all hair types - but especially tresses in need of some hydration
MANE EVENT 'Best I've ever tried' shoppers rave over Superdrug 'total repair' conditioner that's £7 dupe for cult £36 Kérastase buy
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GLOSSY hair that is effortlessly bouncy and catches the sunlight is what most of us dream of.
But with modern approaches to hair styling - such as bleaching and heat - our hair often becomes too damaged to achieve this.
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This L'Oréal Paris conditioner is said to be a formulaic dupe for a £36 cult buy
Credit: Loreal
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Content creator Liv Schreiber, who has over 108,000 followers on Instagram, has claimed that the high street product is a dead ringer for this Kérastase conditioner
Credit: Kérastase
The five signs of damaged hair are a straw-like feel, brittleness, dehydration, stiffness and every woman's bugbear, split ends.
Fear not, though. There are products you can introduce to your haircare arsenal to inject hydration and softness into lacklustre strands.
Even better, you don't have to break the bank.
Beauty buffs on social media claim they've found the ultimate dupe for Kérastase's cult Première Bonding Advanced Repairing Conditioner, which is widely touted to transform even the most dehydrated strands.
But at £36 for a single bottle, it's not something most of us are readily chucking into our basket amid the cost of living crisis.
That's where the L'Oréal Paris Elvive Full Restore 5 comes in.
Content creator Liv Schreiber, who has over 108,000 followers on Instagram, has claimed that it is a dead ringer for the pricey Kérastase conditioner.
You can pick it up in high street favourite Superdrug for a cool £6.99, meaning you'd save over £29 by getting your dupe on.
Liv claims that the formulas are 'the same' as both brands are owned by L'Oréal - and while some beauty buffs have debunked that the ingredient lists are identical, they've agreed that they're very similar.
One reviewed: "I can attest, this is the best drugstore conditioner I've ever tried... and I've tried them all."
A blurb on the L'Oréal Paris conditioner reads: 'Damaged hair? Elvive Full Restore 5 is powered with ceramides, which mimic naturally-occurring hair lipids that help repair damaged fibres.
'Our repairing conditioner is the solution to help repair your hair.
'Hair is left feeling stronger, healthier and more resilient, with a visible reduction in the signs of damage.'
Like the luxury Kérastase buy, it is suitable for all hair types - but especially tresses in need of some TLC.
A blurb on the Kérastase conditioner reads: 'Kérastase Première Bonding Advanced Repairing Conditioner, suitable for all hair types, deeply restores and intensely repairs all types of damaged hair.
'This includes damage from heat styling, colour treatment, bleaching, over-processing and even water in your shower.
'Formulated with a concentration of pure citric acid and glycine, the conditioner works to recreate hair's natural movement and bounce when used as part of the Première routine.
'Diving deep to repair hair from the inside out, restoring hair strength, and reversing its stiff, dull appearance.
'With its lightweight jelly-like texture, the conditioner helps restore hair strength and resilience.
'Hair is left amazingly soft, smooth, and supple.'