
US' Brooks Running sets pace with 15% revenue leap in Q1
In North America, the brand posted a 13 per cent YoY revenue rise, including a 38 per cent increase in Canada. In the Europe, Middle East, and Africa (EMEA) region, revenue grew 11 per cent on a currency-neutral basis. The Asia Pacific and Latin America (APLA) region recorded a 221 per cent YoY increase.
Brooks Running has reported Q1 2025 revenue, up 15 per cent YoY, with growth across all regions. North America up by 13 per cent YoY, including 38 per cent increase in Canada. Key launches including Glycerin 22 and Hyperion Elite 4 PB boosted full-price footwear sales by 27 per cent. US specialty retail channel saw a 20 per cent YoY increase. Brooks also launched the Hyperion Elite 4 PB in Q1.
During Q1 2025, full-price footwear sales grew by 27 per cent, supported by the launch of six new styles. One of the key product launches was the Glycerin 22 range, which introduced the company's DNA Tuned midsole foam—engineered for cushioning and propulsion, Brooks Running said in a press release.
In the US specialty retail channel, Brooks saw a 20 per cent YoY increase. Revenue in the adult performance running footwear segment (priced above €90) rose 37 per cent in France and 28 per cent in Germany.
'Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams,' said Dan Sheridan, running chief executive officer (CEO) at Brooks Running. 'I am so proud of the Brooks team and the strategy we're executing to invite more people into the brand and to experience the many benefits running and movement deliver. Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams.'
The company introduced a lifestyle footwear line marking its 111th anniversary. The range was presented at Paris Fashion Week and included the Brooks x STAPLE Adrenaline GTS 4. It also launched the Hyperion Elite 4 PB in Q1 2025, incorporating nitrogen-infused PEBA foam and a carbon fibre plate. The model contributed to increased sales and was worn by Erika Kemp in her personal-best performance at the Houston Marathon.
International activities in Q1 included sponsorship of the Barcelona Half Marathon and promotional events around the Tokyo Marathon—Brooks' first official presence in Japan. In China, the brand opened a pop-up store in Beijing and reported its highest monthly revenue to date at its Shanghai outlet.
Fibre2Fashion News Desk (SG)
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


News18
an hour ago
- News18
'Exhili-Rating' For India: How S&P Upgrade Strengthens Negotiating Power In Trade Talks
Last Updated: The agency has raised India's long-term unsolicited sovereign credit ratings to 'BBB' from 'BBB-', and its short-term ratings to 'A-2' from 'A-3' The mood is upbeat with the S&P rating system upgrading India. They have raised India's long-term unsolicited sovereign credit ratings to 'BBB" from 'BBB-', and its short-term ratings to 'A-2" from 'A-3". The outlook on the long-term rating is stable. This is seen as a significant acknowledgement of India's growth story, especially given the cynicism within the Congress and Rahul Gandhi endorsing American President Donald Trump's comment that India was a dead economy. The global ratings agency stated, 'The stable outlook reflects our view that continued policy stability and high infrastructure investment will support India's long-term growth prospects. That, along with cautious fiscal and monetary policy that moderates the government's elevated debt and interest burden, will underpin the rating over the next 24 months." This is significant considering the uncertainty over the Indian market and trade, given the face-off between India and the US. There is concern that high tariffs could impact India's economy. However, the agency acknowledged these apprehensions and said, 'Though the U.S. is India's largest trading partner, we do not expect the 50% tariffs (if imposed) to pose a material drag on growth. India's exports to the U.S. constitute about 2% of GDP. Factoring in sectoral exemptions on pharmaceuticals and consumer electronics, the exposure of Indian exports subjected to tariffs is lower at 1.2% of GDP. Though this may eventually result in a one-off hit to growth, we envisage the overall impact to be marginal and will not derail India's long-term growth prospects." The Indian government has been appreciated for its political stability. The agency mentioned that with the BJP having a majority in Parliament, the formulation of laws and schemes becomes easier. It has predicted a GDP growth of about 6.5%. Many government schemes and initiatives by Prime Minister Narendra Modi, like Jan Dhan, push to MSMEs, Ayushman Bharat, to name a few, have helped the economy. Additionally, the commerce ministry has released data showing that this quarter alone, trade has increased in many critical sectors like gems, mechanical goods, and auto parts. While there is concern about trade ties between the US and India, the ministry remains hopeful. The ministry stated, 'Commerce ministry—negotiations with US are ongoing… talks are on… BTA talks are engaged… the US is an important trade partner for us just as we are for them." These ratings are also important as India is poised to sign several bilateral trade agreements with other countries. A good rating will give India more power to negotiate. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

Deccan Herald
an hour ago
- Deccan Herald
Modi's trade dilemma: Protect textiles or cotton
By Andy MukherjeeWith two weeks to avoid US President Donald Trump's punitive 50 per cent tariffs, Prime Minister Narendra Modi has drawn a red line. India, he says, 'will never compromise on the interests of its farmers, livestock producers, and fisherfolk.'That commitment is partly dictated by realpolitik. Nearly half of India's workforce relies on agriculture, a degree of dependence that has increased since the pandemic. It is very hard for a leader to make any concession that appears to let down the very people who have, starting in the 1960s, made the world's most-populous nation self-sufficient in food and dairy — in the face of tremendous constraints. But paeans to the farmer do nothing to alter the harsh economic reality. Even if New Delhi says that a trade war with the US is the price it would pay for shielding growers from a deluge of American corn, soy, and cotton, it isn't clear that local farmers will be grateful for the protection. For the most vulnerable among them won't benefit from international apparel buyers are canceling or suspending orders, thanks to Trump's 50 per cent tariff threat. How would India deliver decent returns to farmers on their cotton crop if demand swoons in its biggest overseas market for shirts, trousers and T-shirts? Modi wants his fellow citizens to buy things made with the 'sweat of our people.' But with a belligerent Washington threatening to upend a vast swathe of local factory jobs, there will be less money at home to buy domestically produced goods. Tamil Nadu's garment-exports hub in southern India alone is responsible for 1.25 million Modi likely to visit US for UNGA session next month, bilateral talks with Trump .Losing access to the US consumer may hurt India's farm economy more than slashing its 39 per cent average tariff on imported produce. In fact, Pakistan may have played Trump better. It has a significant cotton-growing population as well. But last year it became the world's largest buyer of US cotton, which it imports duty-free. It might take in more now to appease the White textile industry, too, has asked the government to let go of the 11 per cent duty on short-staple fiber if it helps sell more of locally manufactured garments at Walmart and Target. After all, this tariff isn't really helping the farmer. Domestic cotton production is languishing at a 15-year low even though 44 per cent of the output hitting the market is being scooped up by a state agency at government-assured minimum crop in neighboring Pakistan has fared even worse. But at least with a competitive 19 per cent tariff, the apparel industry there can hope to expand its market share in the US. Indian exporters, meanwhile, are staring at a much higher tax — after paying nearly 13 per cent more for the main raw material than the prevailing international is just one example. Domestic prices of most agricultural produce are higher than internationally. While lavish farm subsidies in rich nations make their surpluses globally competitive, New Delhi's elaborate apparatus of state intervention largely channels the difference between local and international prices toward middlemen. Crop yields are abysmal, and climate change is making farm incomes increasingly erratic even behind high trade barriers. The poultry industry is struggling with feed costs, yet tariffs of 45 per cent-56.5 per cent make US soy meal too expensive. If India allows its farmers to grow genetically modified food, they may be able to hold their own against American corn and $32 billion, agricultural imports are low for a country of 1.4 billion people; and even this figure is padded by palm oil brought in from Indonesia and Malaysia. The US accounts for less than $2 billion of the total. Why not switch sourcing to US soybean oil and make it duty-free to give Trump a win? .Our relationship with both India and Pakistan is 'good': broadly, why not exploit Trump's tariff shock to rewire unproductive agriculture and lift stagnant manufacturing? India has 126 million people answering to the description of farmers even though their landholding is less than five acres. As a 2023 survey of marginal producers showed, their 60,000 rupees ($700) average annual income from selling crops is often less than what they earn from a second occupation as daily-wage labor. They're stuck on the land because of food security — and because the urban economy has nothing for about one in 10 families has someone in a salaried job, and only a third of these farmers take advantage of state procurement at pre-announced prices. Others sell to private traders. The most popular government support program for this group is straight-up cash in bank accounts; it would stop if they were no longer holding on to the land. Yet the taxpayer is picking up the bills for keeping the land cultivated when imports would be cheaper; and for shielding urban workers from the high costs of locally grown produce. Lest expensive food crush the country's dream of industrialization, the government gives free rice and wheat to 800 million people so that their employers don't have to pay them high wages. Throw everything into the mix, and the annual cost was in excess of $100 billion during the pandemic. If the tariff-related disruption turns out to be worse than Covid-19, as some exporters fear, then the fiscal drag might only become heavier. Four years ago, Modi was forced to withdraw legislation whose basic premise was to give farmers more freedom to discover free-market prices. If that was a poorly designed makeover, striking a defiant note against a mercurial US president in the name of agricultural interests is also ill-conceived. But with the prime minister's political opponents stepping up their campaign against his 11-year-old rule, it's irrational to expect meaningful reforms. Politics will triumph over economics.

The Wire
an hour ago
- The Wire
VinFast's Swift Tamil Nadu EV Build Signals Bold Ambition
Vietnam's VinFast has completed a multi-million-dollar electric vehicle plant in Tamil Nadu in just 17 months, positioning India's south as a rising hub for fast-tracked industrial growth and EV exports Gurgaon, Haryana, India (NewsVoir) India wants millions of electric vehicles on its roads by the end of the decade. That transformation will require rapid execution not just from the government but also from car makers. VinFast, the upstart Vietnamese EV maker, has just shown how quickly that ambition can take shape, in a feat that one prominent Indian newspaper called "the fastest manufacturing scale-up by any foreign carmaker in India." From groundbreaking to inauguration, it took 17 months to turn an empty patch of land into an assembly plant in Tamil Nadu. The facility features robotic body shops, automated paint lines, and a workforce trained to international standards. The Race Against Time Most large auto plants take 24 to 36 months to complete, according to Brian Jones, COO of Gray, a firm that has built many auto and parts plants across North America. "From the first shovel in the ground to the first vehicle rolling off an assembly line, the fastest we've ever seen is 24 months," Jones told one American media outlet. VinFast beat that benchmark. The company broke ground in February 2024 and inaugurated the plant this August. The achievement required careful site selection. VinFast chose Tamil Nadu from 15 sites across six states, prioritizing port access, infrastructure, workforce availability, and - most importantly - a government that acted as an active facilitator. Tamil Nadu Industries Minister T.R.B. Rajaa said many states tried to grab the car manufacturing unit, but Tamil Nadu proved its capabilities by providing all necessary facilities. "It reaffirms Tamil Nadu's progressive industrial policies and will substantially contribute to local economic advancement, job creation, and technical skill development," Mr. Rajaa said in a press release. The 400-acre facility can produce 50,000 units annually, with the flexibility to scale up to 150,000. An adjacent industrial zone will nurture local suppliers and create a broader manufacturing ecosystem. Precision and Modernity From Day One Inside the factory, the Body Shop houses 17 robots working alongside skilled welders and assemblers. The Paint Shop uses eight robots to apply consistent finishes, layer after layer. To achieve that, VinFast partnered with ABB, Durr, Atlas Copco, Arrow, and Siemens. Together, they integrated automation and quality control systems that meet Industry 4.0 standards. A Manufacturing Execution System tracks each stage. Smart torque tools and 3D measurement systems verify parts before they move forward. Another aspect showing VinFast's speed is the fact that hiring began long before the assembly lines were complete. In April, a large-scale recruitment drive was conducted through the Naan Mudhalvan program, and just three months later, the plant inducted the first 200 workers, trained to meet international standards. By the time the plant reaches full capacity, it will employ between 3,000 and 3,500 workers directly. A Factory Built for the Future The site's proximity to a major port gives it an advantage beyond India's borders. VinFast plans to use Thoothukudi as its main export hub for South Asia, the Middle East, and Africa. Orders from Sri Lanka and Mauritius are already confirmed. 'We aim to develop the Thoothukudi plant into VinFast's largest export hub for South Asia, the Middle East, and Africa,' said Mr. Chau. State leaders see this as the start of something bigger, with the factory also fitting into India's broader climate goals. Chief Minister Stalin said it would address the commitment to combating global warming and also improve the economy of the southern districts. The speed of construction was a statement as much as an achievement. For VinFast, it signals a determination to compete in one of the world's most dynamic EV markets, with the next phase bringing more automation, higher output, and deeper ties between Vietnam and India. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).