
Penneys launches handy new customer app in Ireland
Available to download from Apple Store and Google Play Store from today, the new app offers an immersive browsing experience that makes it easy for shoppers to scroll through Penneys' newest trends and style inspiration.
The app includes Penneys' popular stock checker feature which lets shoppers instantly see if the Irish retailer's must-have items are available at their local store.
The real-time stock checker has a colour-coded system to indicate whether an item is in stock, low in stock, sold out or not available in a particular store.
Customers can also plan their next Penneys splurge through the favourites feature which allows users to save their top picks for their next visit. The new app brings the full Penneys experience direct to your phone home screen
The app also includes a built-in store locator which provides quick access to opening hours and directions, while users can also opt-in for personalised notifications to stay up to date on the latest arrivals, collection launches and exclusive updates.
Commenting on the launch of the new app, Fintan Costello, Head of Penneys Ireland and Northern Ireland said: "We know our customers love the buzz of a Penneys store — from discovering the latest trends to picking up everyday essentials for the family.
"Our digital channels are driving shoppers into our stores, and so with more people browsing online before they shop, the Penneys app extends that experience, offering a convenient and inspiring way to explore our ranges anytime, anywhere.
"Whether at home or on the go, now it's never been easier to connect with Penneys." The new app allows customers to use the popular stock checker feature to see if items are available at their local Penneys store
The Penneys customer app officially launches in Ireland and Italy today (Tuesday, August 5) and shoppers can download the app now by visiting the Apple Store or Google Play Store and searching Primark/Penneys.
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