Peak Byron Bay moment for lifestyle label's fashion week debut
'Byron is a beautiful community with a lifestyle where I can live, breathe, dance, surf and be my most creative self,' says Nagnata creative director Laura May Gibbs. 'But I'm always ready to dip into the cities.'
Following a successful New York pop-up store in December, Nagnata introduced urban denim pieces in rich reds, mossy greens and dusty beige to the runway for their Australian Fashion Week debut.
'The jeans are an extension of the philosophy we have with our knitwear,' Gibbs says. 'After decades of wear you can cut the waistband off and place the jeans in compost because we are working with organic dyes and natural fibres.'
Since launching her brand in 2014, Gibbs has cornered the market dressing women ready to drop into a downward dog at the sudden sounding of a gong. The sustainability-focused designer developed a knitting technique with superfine merino wool to create seamless shorts, tops and sweaters that have been adopted by those who prefer shots of wheatgrass to tequila.
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The peak Byron Bay moment came when sound designer Gary Sinclair bathed the room in the undetectable key G major, to open the senses to the visual experience.
Celebrating the 25th anniversary of her business, Lee Mathews offered a more mature version of the Australian woman in washed-out checks inspired by artist Nina Walton, and ruffled picnic dresses with trailing straps and relaxed ribbons.
A puritan austerity was modelled by Sydney florist Saskia Havekes from Grandiflora in a schoolmarm black skirt and flowing white shirt.
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