HUAWEI Pura 80 Ultra Redefines Excellence, Claiming DXOMARK's Highest-Ever 175 Rating - Middle East Business News and Information
Photography Redefined: The 180-Score Excellence:
DXOMARK's unprecedented 180 Photo Score reflects HUAWEI Pura 80 Ultra's mastery of light and detail. The 1-inch Ultra Lighting HDR Camera achieves an industry-leading 16EV dynamic range, transforming challenging lighting into captivating narratives. Picture bonfire dancers framed by translucent flames glowing with golden warmth, while shadowed faces retain intricate, eyelash-sharp detail in a single exposure. Or envision dusk portraits where subjects shine with natural clarity against skies blending into watercolour gradients, enabled by intelligent multi-zone exposure mapping.
This 180-score brilliance also excels in portrait photography. Advanced AI segmentation ensures pinpoint precision, rendering stray hair strands, delicate earrings, and intricate accessories with flawless clarity against creamy bokeh backgrounds. Even in candlelit settings, facial textures maintain lifelike dimensionality, and skin tones glow with natural warmth. The variable aperture (f/1.6–f/4.0) offers creative flexibility: for group shots, it intelligently narrows to keep everyone in sharp focus from foreground to background, delivering professional-grade results.
HUAWEI Pura 80 Ultra redefines long-range photography with the industry's first Switchable Dual Telephoto Camera, earning DXOMARK's highest telephoto score. By merging 3.7x medium and 9.4x super-telephoto lenses into a single optical unit, it delivers unmatched versatility. Architectural carvings half a kilometre away emerge with DSLR-grade crispness; performers' sweat-beaded intensity crystallizes from stadium back rows. At 10x+ magnification—where competitors often falter—HUAWEI Pura 80 Ultra captures Himalayan snowcaps with wind-carved ridges or leopard eyeshine through twilight gloom, maintaining exceptional colour and exposure consistency through advanced optical design and algorithms.
Video Mastery: The 166-Score Benchmark in Motion
Matching the industry's video pinnacle with a 166 Video Score—a 10-point improvement over the predecessor—HUAWEI Pura 80 Ultra conquers dynamic extremes. Its 16EV Ultra Lighting HDR Camera delivers 'layered imaging with accurate light and shadow restoration', transforming backlit portraits into balanced compositions where subjects glow against perfectly graded skies. Bonfire scenes render transparent flame layers alongside detailed shadows, creating immersive visuals. Coupled with advanced stabilisation that anticipates motion like a cinematic guide, creators can craft fluid narratives—from stage performances to urban storytelling—all handheld and effortlessly lifelike.
The dual-telephoto system extends its excellence to video. Wildlife documentarians track eagles in flight at 9.4x magnification, capturing every feather's tremor, while advanced stabilisation eliminates handheld shake. Concert videographers isolate drummers' stick-work from arena back rows, with AI motion tracking maintaining focus through spotlights and pyrotechnic effects. This cinematic versatility ensures vibrant, professional-grade footage across scenarios.
The exceptional photo and video performance owes much to the Ultra Chroma XMAGE camera, which leverages 1.5 million multi-spectral channels for near-perfect colour accuracy. Skin tones radiate natural warmth against neon-lit streets or golden-hour horizons, while environmental hues retain atmospheric richness. This unparalleled colour science underpins the historic Photography and Video Scores, rendering emerald forests, crimson silks, and azure skies exactly as the human eye perceives them. Complex lighting scenarios yield to its intelligence, ensuring authentic reproduction in every frame.
Redefining the Possible
Beyond imaging supremacy, HUAWEI Pura 80 Ultra honours Huawei's tradition of aesthetic daring. The evolved Forward Symbol Design – now graced with sunburst motifs and golden accents – radiates horological luxury across Prestige Gold and Prestige Black backs. Practical elegance shines through the Second-Gen Crystal Armor Kunlun Glass, offering 25x greater drop resistance than conventional glass, while the AI Smart Controls Button transforms the device into an extension of the creator's intuition. Even EMUI 15's interactive themes add delightful touches, like lockscreen emojis tumbling playfully under fingertips.
Since its July debut, HUAWEI Pura 80 Ultra has ignited enthusiasm across global markets. Gizmochina Picks from Gizmochina hailed it as 'Camera Master', reflecting its rapid adoption by professionals and enthusiasts who demand uncompromised imaging excellence. HUAWEI Pura 80 Ultra has become more than a tool – it's a creative companion. This global resonance stems from Huawei's core philosophy: technology should liberate creativity, never constrain it.
Through deep hardware-software integration and comprehensive imaging evolution, HUAWEI Pura 80 Ultra demonstrates Huawei's profound technical heritage while delivering unprecedented all-scenario imaging experiences. By elevating every strength – telephoto versatility, colour science, and light mastery – it has expanded photography's frontier for everyone who dreams in frames.
The newly launched HUAWEI Pura 80 Ultra stands atop the global imaging podium, earning DXOMARK's highest-ever overall score of 175 – a commanding 6 points ahead of the second-ranked device. This triumph is anchored by three historic achievements: an unprecedented 180 Photo Score (the highest ever recorded), a record-matching 166 Video Score (tying for first place), and the highest-rated telephoto capabilities in DXOMARK's testing. This milestone confirms Huawei's pursuit of photographic excellence, transforming 'exceptional' into 'unmatched'. Since its July global release, HUAWEI Pura 80 Ultra has resonated with professional photographers and enthusiasts worldwide, its pioneering technologies bridging laboratory innovation and real-world artistry. As the flagship of Huawei's imaging legacy, HUAWEI Pura 80 Ultra redefines what's possible.
Photography Redefined: The 180-Score Excellence:
DXOMARK's unprecedented 180 Photo Score reflects HUAWEI Pura 80 Ultra's mastery of light and detail. The 1-inch Ultra Lighting HDR Camera achieves an industry-leading 16EV dynamic range, transforming challenging lighting into captivating narratives. Picture bonfire dancers framed by translucent flames glowing with golden warmth, while shadowed faces retain intricate, eyelash-sharp detail in a single exposure. Or envision dusk portraits where subjects shine with natural clarity against skies blending into watercolour gradients, enabled by intelligent multi-zone exposure mapping.
This 180-score brilliance also excels in portrait photography. Advanced AI segmentation ensures pinpoint precision, rendering stray hair strands, delicate earrings, and intricate accessories with flawless clarity against creamy bokeh backgrounds. Even in candlelit settings, facial textures maintain lifelike dimensionality, and skin tones glow with natural warmth. The variable aperture (f/1.6–f/4.0) offers creative flexibility: for group shots, it intelligently narrows to keep everyone in sharp focus from foreground to background, delivering professional-grade results.
HUAWEI Pura 80 Ultra redefines long-range photography with the industry's first Switchable Dual Telephoto Camera, earning DXOMARK's highest telephoto score. By merging 3.7x medium and 9.4x super-telephoto lenses into a single optical unit, it delivers unmatched versatility. Architectural carvings half a kilometre away emerge with DSLR-grade crispness; performers' sweat-beaded intensity crystallizes from stadium back rows. At 10x+ magnification—where competitors often falter—HUAWEI Pura 80 Ultra captures Himalayan snowcaps with wind-carved ridges or leopard eyeshine through twilight gloom, maintaining exceptional colour and exposure consistency through advanced optical design and algorithms.
Video Mastery: The 166-Score Benchmark in Motion:
Matching the industry's video pinnacle with a 166 Video Score—a 10-point improvement over the predecessor—HUAWEI Pura 80 Ultra conquers dynamic extremes. Its 16EV Ultra Lighting HDR Camera delivers 'layered imaging with accurate light and shadow restoration', transforming backlit portraits into balanced compositions where subjects glow against perfectly graded skies. Bonfire scenes render transparent flame layers alongside detailed shadows, creating immersive visuals. Coupled with advanced stabilisation that anticipates motion like a cinematic guide, creators can craft fluid narratives—from stage performances to urban storytelling—all handheld and effortlessly lifelike.
The dual-telephoto system extends its excellence to video. Wildlife documentarians track eagles in flight at 9.4x magnification, capturing every feather's tremor, while advanced stabilisation eliminates handheld shake. Concert videographers isolate drummers' stick-work from arena back rows, with AI motion tracking maintaining focus through spotlights and pyrotechnic effects. This cinematic versatility ensures vibrant, professional-grade footage across scenarios.
The exceptional photo and video performance owes much to the Ultra Chroma XMAGE camera, which leverages 1.5 million multi-spectral channels for near-perfect colour accuracy. Skin tones radiate natural warmth against neon-lit streets or golden-hour horizons, while environmental hues retain atmospheric richness. This unparalleled colour science underpins the historic Photography and Video Scores, rendering emerald forests, crimson silks, and azure skies exactly as the human eye perceives them. Complex lighting scenarios yield to its intelligence, ensuring authentic reproduction in every frame.
Redefining the Possible:
Beyond imaging supremacy, HUAWEI Pura 80 Ultra honours Huawei's tradition of aesthetic daring. The evolved Forward Symbol Design – now graced with sunburst motifs and golden accents – radiates horological luxury across Prestige Gold and Prestige Black backs. Practical elegance shines through the Second-Gen Crystal Armor Kunlun Glass, offering 25x greater drop resistance than conventional glass, while the AI Smart Controls Button transforms the device into an extension of the creator's intuition. Even EMUI 15's interactive themes add delightful touches, like lockscreen emojis tumbling playfully under fingertips.
Since its July debut, HUAWEI Pura 80 Ultra has ignited enthusiasm across global markets. Gizmochina Picks from Gizmochina hailed it as 'Camera Master', reflecting its rapid adoption by professionals and enthusiasts who demand uncompromised imaging excellence. HUAWEI Pura 80 Ultra has become more than a tool – it's a creative companion. This global resonance stems from Huawei's core philosophy: technology should liberate creativity, never constrain it.
Through deep hardware-software integration and comprehensive imaging evolution, HUAWEI Pura 80 Ultra demonstrates Huawei's profound technical heritage while delivering unprecedented all-scenario imaging experiences. By elevating every strength – telephoto versatility, colour science, and light mastery – it has expanded photography's frontier for everyone who dreams in frames.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Egypt Independent
4 hours ago
- Egypt Independent
Trump relaxed restrictions on a key AI chip for China. Beijing isn't saying thank you
In a surprising reversal of the United States' years-long technology restrictions on China, President Donald Trump last month allowed Nvidia to resume sales of a key AI chip designed specifically for the Chinese market. Yet rather than celebrating, Beijing's response has been noticeably lukewarm, despite having long urged Washington to ease the stringent export controls. In the weeks since the policy U-turn, Beijing has called the chip a security risk, summoned Nvidia for explanations and discouraged its companies from using it. The less-than-welcoming sentiment reflects Beijing's drive to build a self-sufficient semiconductor supply chain – and its confidence in the progress its rapidly advancing chip industry has made. But the cold shoulder may also represent some political posturing. Despite significant advances in its semiconductor sector, China still needs America's chips and technology. Experts said China's national champion Huawei has developed chips with performance comparable to — and in some cases surpassing — the newly approved Nvidia chip. However, China still wants the more advanced AI processors that remain blocked under US export controls. In the years since Trump first imposed tech restrictions on Huawei during his first term, China's chip technology has made significant strides, spurred by the frustration that mounted as Washington piled on export controls, said Xiang Ligang, director-general of a Beijing-based technology industry group and an advisor to the Ministry of Industry and Information Technology. 'We have this capability, it's not as they imagine – that if China is blocked, China won't be able to function, or that China will be finished,' he said. To him, the policy about-face only reflects the importance of having a wholly homegrown chip supply chain. 'For Chinese companies, we may only have one choice if we wish to ensure a relatively secure supply of chips – that means relying on our own domestically produced chips,' Xiang said. That may be China's goal, but in the high-stakes AI race, with all its national security implications, the US remains the leader, at least for now. China is not 'naive' The chip in focus is Nvidia's H20, which was released by the AI chip leader last year to maintain access to the Chinese market following strict export controls put in place under the Biden administration that stopped the export of chips with high processing power. Last month, Trump greenlit the sales of the chip to China after banning it in April as the US trade frictions with China deepened. Trump has justified his decision by calling the chip 'obsolete,' as it lags behind the company's cutting-edge AI processors like Blackwell or H100, from which H20 is derived. He and his officials appeared to have embraced a view long promoted by Nvidia's CEO Jensen Huang – that US can maintain its tech leadership only through ensuring its chips remain the global standard. Nvidia CEO Jensen Huang holds a Grace Blackwell NVLink72. Patrick T. Fallon/AFP/Getty Images 'You want to sell the Chinese enough that their developers get addicted to the American technology stack,' Commerce Secretary Howard Lutnick said last month. But the dramatic reversal has fueled questions about Trump's transactional approach to national security – once considered off-limits to bargaining. China, on the other hand, is alarmed by the alleged security risks of Nvidia's H20s like 'tracking and positioning' and 'remote shutdown' features, capabilities that some US lawmakers have called for but Nvidia denies it has placed in its chips. China's cyberspace watchdog and industry ministry have since summoned the American chip giant over the security concerns and urged firms to avoid H20 chips, a development which was previously reported by Bloomberg. One major Chinese tech company which has developed its AI models has received notice from the authorities urging it to exercise caution in the use of H20s, and advising it not to purchase them, a company insider said on the condition of anonymity. CNN has reached out to the ministry and the cyberspace authorities for comment. An Nvidia spokesperson told CNN that NVIDIA 'does not have 'backdoors' in our chips that would give anyone a remote way to access or control them.' 'Banning the sale of H20 in China would only harm US economic and technology leadership with zero national security benefit,' the spokesperson added. But China believes the US isn't playing fairly, Xiang said. 'What we actually want, you refuse to sell us. For the things you already consider obsolete, you still want to dump them into our market and occupy our market. Do you really think we're that naive?' he said. Still coveted Despite Beijing's concerns and the H20's reduced performance, the chips remain highly sought after by Chinese companies. Equity research firm Bernstein estimated that shipment of the chips to China this year would have reached 1.5 million units, or about 23 billion in revenue, without Trump's export restrictions. Major buyers include Chinese tech giants such as TikTok owner ByteDance, Alibaba and Tencent. While Huawei's top AI chips excel in computing power – one of the key measures in evaluating processors' performance – in comparison with H20, they fall short in terms of memory bandwidth, which determines how much data can move between a chip's memory and computing unit. That bandwidth depends on a technology known as High Bandwidth Memory (HBM) used in AI chips to ensure efficient data transmission in AI model training. China's top HBM maker CXMT, or ChangXin Memory Technologies, is still about three to four years behind industry leaders like South Korea's SK Hynix and Samsung, and American Micron, according to MS Hwang, research director at Counterpoint Research, a research firm. Last year, the Biden administration further tightened export controls on China, including restrictions on HBM sales, forcing Chinese companies to rely on existing stockpiles. Beijing has requested Washington to lift restrictions on HBM as part of the trade deal negotiations, Financial Times reported this week. A Kirin 9000s chip fabricated in China. James Park/Bloomberg/Getty Images Key appeal of H20 for Chinese companies also lies in Huawei's limited production capacity and Nvidia's well-established ecosystem, said Qingyuan Lin, senior analyst at Bernstein focusing China's semiconductor industry. 'Even when you want to completely replace the H20 demand with the local guys, they're not able to deliver the amount of chips that's needed,' he said. The supply bottlenecks stem from constraints in scaling up production of both the manufacturing of computing units of the AI chips and the integration of various components in them, a technology known as advanced packaging in the industry, Lin said. Bernstein estimated that Huawei's shipments of its advanced AI chips in 2025 would amount to around 700,000 units, still far short of the demand in the country. CNN has reached out to Huawei for comment. Meanwhile, Nvidia's powerful ecosystem, which integrates its chips with its software platform, has created what experts call a 'moat,' making it difficult and costly for AI developers who train models on its software to switch to alternatives. 'The H20 comes with a complete ecosystem covering both hardware and software support, ensuring better compatibility and ease of integration,' said Brady Wang, associate director at Counterpoint. 'This ecosystem maturity is still a challenge for many Chinese-developed chips, making the H20 more attractive despite its cost disadvantage.' 'Very close' Still, experts said China's rapid progress in semiconductor technology should not be underestimated. Years of tightening export controls have injected both urgency and opportunity into Beijing's push for self-sufficiency, Lin said. While chipmaking technology appeared to stall after Huawei's 2023 flagship smartphone showcased advanced chips that American officials had deemed extremely difficult to produce, domestic chipmaking equipment companies have been steadily gaining ground, he said. 'The local guys actually had very little chance to gain share from the global players because of the technology gap, but export controls created a market that didn't exist before and accelerated the domestic substitution,' he said. Bernstein projects that the percentage of homemade AI chips in China will surge from 17% in 2023 to 55% by 2027, while American suppliers like Nvidia and AMD will shrink to 45% from 83%. In April, Huang of Nvidia met with Trump in Washington, urging the administration to loosen export controls on chips and saying that the diffusion of American AI technology around the world needs to be accelerated. 'There's no question that Huawei is one of the most formidable technology companies in the world…they made enormous progress in the last several years,' he said. 'China is right behind us. We're very, very close.'
Mid East Info
12 hours ago
- Mid East Info
Huawei and Eros Group Unveil AI-Enhanced IdeaHub S3 to Advance Intelligent Collaboration for Enterprises Worldwide
The device is set to revolutionize the future of smart offices, empowering teams to elevate their day-to-day operations Huawei, a leading global provider of information and communications technology (ICT) infrastructure and smart devices, has announced the launch of its newest product: the IdeaHub S3, Huawei's latest flagship conference whiteboard. Released in partnership with Eros Group – the official IdeaHub Gold Distribution Partner – the IdeaHub S3 is poised to redefine intelligent collaboration, enabling enterprises to embrace a new era of transformation within the industry. 'The new IdeaHub S3, built on our groundbreaking AI+ architecture, delivers advanced capabilities including smarter interaction, enhanced image quality, real-time interpretation, and insightful meeting summaries,' said He Yujin, Vice President of Huawei Intelligent Collaboration. 'With this launch, we aim to transform communication and resource sharing and redefine what it means to offer a more precise, smarter, and safer AI experience.' He Yujin, Vice President of Huawei Intelligent Collaboration Advanced features for smarter, seamless collaboration Crystal clear visuals and sounds AI-powered image enhancement ensures every presentation is sharp and engaging, while built-in HD cloud conferencing makes it easy to stay connected without extra costs. Security is strengthened by an electronically controlled camera privacy shield, and audio quality is elevated by a 24-mic array with 15-meter sound pickup and AI-powered noise reduction. To maintain focus throughout meetings, Acoustic Baffle 2.0 automatically adjusts to block unwanted noise, creating an uninterrupted, distraction-free environment. Collaboration made easy The IdeaHub supports up to nine panes in a single meeting, allowing multiple viewpoints to be shared at once, with layouts that adapt intelligently for the best view. The next-gen remote control offers pinpoint accuracy for drawing and selection, making idea-sharing easy and precise. Bi-directional connectivity and interactive features keep teamwork flowing seamlessly, while a fast-charging 66 W Type-C port keeps the device powered for uninterrupted performance during extended sessions. HUAWEI IdeaHub S3 During the event, Rajat Ashtana, CEO at Eros Group, said: 'The new IdeaHub S3 reflects the strength of our collaboration with Huawei and our shared commitment to shaping the future of innovation. Together, we are equipping enterprises to lead with confidence in an increasingly intelligent, connected and dynamic world.' The launch of the IdeaHub S3 reinforces Huawei's mission to foster seamless connections and collaboration across individuals, teams, and organizations through continuous innovation. Huawei Intelligent Collaboration will continue to innovate on the 'AI+ architecture,' redefining customer experiences across all scenarios – from meeting collaboration to production decision-making. In partnership with its global ecosystem, Huawei is unlocking new opportunities in the digital era, accelerating progress towards a fully connected, intelligent world across all industries. About Huawei: Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. We have more than 208,000 employees, and we operate in more than 170 countries and regions, serving more than three billion people around the world. Our Vision and mission is to bring digital to every person, home and organization for a fully connected, intelligent world. To this end, we will drive ubiquitous connectivity and promote equal access to networks; bring cloud and artificial intelligence to all four corners of the earth to provide superior computing power where you need it, when you need it; build digital platforms to help all industries and organizations become more agile, efficient, and dynamic; redefine user experience with AI, making it more personalized for people in all aspects of their life, whether they're at home, in the office, or on the go.
Mid East Info
12 hours ago
- Mid East Info
HUAWEI Pura 80 Ultra Redefines Excellence, Claiming DXOMARK's Highest-Ever 175 Rating - Middle East Business News and Information
The newly launched HUAWEI Pura 80 Ultra stands atop the global imaging podium, earning DXOMARK's highest-ever overall score of 175 – a commanding 6 points ahead of the second-ranked device. This triumph is anchored by three historic achievements: an unprecedented 180 Photo Score (the highest ever recorded), a record-matching 166 Video Score (tying for first place), and the highest-rated telephoto capabilities in DXOMARK's testing. This milestone confirms Huawei's pursuit of photographic excellence, transforming 'exceptional' into 'unmatched'. Since its July global release, HUAWEI Pura 80 Ultra has resonated with professional photographers and enthusiasts worldwide, its pioneering technologies bridging laboratory innovation and real-world artistry. As the flagship of Huawei's imaging legacy, HUAWEI Pura 80 Ultra redefines what's possible. Photography Redefined: The 180-Score Excellence: DXOMARK's unprecedented 180 Photo Score reflects HUAWEI Pura 80 Ultra's mastery of light and detail. The 1-inch Ultra Lighting HDR Camera achieves an industry-leading 16EV dynamic range, transforming challenging lighting into captivating narratives. Picture bonfire dancers framed by translucent flames glowing with golden warmth, while shadowed faces retain intricate, eyelash-sharp detail in a single exposure. Or envision dusk portraits where subjects shine with natural clarity against skies blending into watercolour gradients, enabled by intelligent multi-zone exposure mapping. This 180-score brilliance also excels in portrait photography. Advanced AI segmentation ensures pinpoint precision, rendering stray hair strands, delicate earrings, and intricate accessories with flawless clarity against creamy bokeh backgrounds. Even in candlelit settings, facial textures maintain lifelike dimensionality, and skin tones glow with natural warmth. The variable aperture (f/1.6–f/4.0) offers creative flexibility: for group shots, it intelligently narrows to keep everyone in sharp focus from foreground to background, delivering professional-grade results. HUAWEI Pura 80 Ultra redefines long-range photography with the industry's first Switchable Dual Telephoto Camera, earning DXOMARK's highest telephoto score. By merging 3.7x medium and 9.4x super-telephoto lenses into a single optical unit, it delivers unmatched versatility. Architectural carvings half a kilometre away emerge with DSLR-grade crispness; performers' sweat-beaded intensity crystallizes from stadium back rows. At 10x+ magnification—where competitors often falter—HUAWEI Pura 80 Ultra captures Himalayan snowcaps with wind-carved ridges or leopard eyeshine through twilight gloom, maintaining exceptional colour and exposure consistency through advanced optical design and algorithms. Video Mastery: The 166-Score Benchmark in Motion Matching the industry's video pinnacle with a 166 Video Score—a 10-point improvement over the predecessor—HUAWEI Pura 80 Ultra conquers dynamic extremes. Its 16EV Ultra Lighting HDR Camera delivers 'layered imaging with accurate light and shadow restoration', transforming backlit portraits into balanced compositions where subjects glow against perfectly graded skies. Bonfire scenes render transparent flame layers alongside detailed shadows, creating immersive visuals. Coupled with advanced stabilisation that anticipates motion like a cinematic guide, creators can craft fluid narratives—from stage performances to urban storytelling—all handheld and effortlessly lifelike. The dual-telephoto system extends its excellence to video. Wildlife documentarians track eagles in flight at 9.4x magnification, capturing every feather's tremor, while advanced stabilisation eliminates handheld shake. Concert videographers isolate drummers' stick-work from arena back rows, with AI motion tracking maintaining focus through spotlights and pyrotechnic effects. This cinematic versatility ensures vibrant, professional-grade footage across scenarios. The exceptional photo and video performance owes much to the Ultra Chroma XMAGE camera, which leverages 1.5 million multi-spectral channels for near-perfect colour accuracy. Skin tones radiate natural warmth against neon-lit streets or golden-hour horizons, while environmental hues retain atmospheric richness. This unparalleled colour science underpins the historic Photography and Video Scores, rendering emerald forests, crimson silks, and azure skies exactly as the human eye perceives them. Complex lighting scenarios yield to its intelligence, ensuring authentic reproduction in every frame. Redefining the Possible Beyond imaging supremacy, HUAWEI Pura 80 Ultra honours Huawei's tradition of aesthetic daring. The evolved Forward Symbol Design – now graced with sunburst motifs and golden accents – radiates horological luxury across Prestige Gold and Prestige Black backs. Practical elegance shines through the Second-Gen Crystal Armor Kunlun Glass, offering 25x greater drop resistance than conventional glass, while the AI Smart Controls Button transforms the device into an extension of the creator's intuition. Even EMUI 15's interactive themes add delightful touches, like lockscreen emojis tumbling playfully under fingertips. Since its July debut, HUAWEI Pura 80 Ultra has ignited enthusiasm across global markets. Gizmochina Picks from Gizmochina hailed it as 'Camera Master', reflecting its rapid adoption by professionals and enthusiasts who demand uncompromised imaging excellence. HUAWEI Pura 80 Ultra has become more than a tool – it's a creative companion. This global resonance stems from Huawei's core philosophy: technology should liberate creativity, never constrain it. Through deep hardware-software integration and comprehensive imaging evolution, HUAWEI Pura 80 Ultra demonstrates Huawei's profound technical heritage while delivering unprecedented all-scenario imaging experiences. By elevating every strength – telephoto versatility, colour science, and light mastery – it has expanded photography's frontier for everyone who dreams in frames. The newly launched HUAWEI Pura 80 Ultra stands atop the global imaging podium, earning DXOMARK's highest-ever overall score of 175 – a commanding 6 points ahead of the second-ranked device. This triumph is anchored by three historic achievements: an unprecedented 180 Photo Score (the highest ever recorded), a record-matching 166 Video Score (tying for first place), and the highest-rated telephoto capabilities in DXOMARK's testing. This milestone confirms Huawei's pursuit of photographic excellence, transforming 'exceptional' into 'unmatched'. Since its July global release, HUAWEI Pura 80 Ultra has resonated with professional photographers and enthusiasts worldwide, its pioneering technologies bridging laboratory innovation and real-world artistry. As the flagship of Huawei's imaging legacy, HUAWEI Pura 80 Ultra redefines what's possible. Photography Redefined: The 180-Score Excellence: DXOMARK's unprecedented 180 Photo Score reflects HUAWEI Pura 80 Ultra's mastery of light and detail. The 1-inch Ultra Lighting HDR Camera achieves an industry-leading 16EV dynamic range, transforming challenging lighting into captivating narratives. Picture bonfire dancers framed by translucent flames glowing with golden warmth, while shadowed faces retain intricate, eyelash-sharp detail in a single exposure. Or envision dusk portraits where subjects shine with natural clarity against skies blending into watercolour gradients, enabled by intelligent multi-zone exposure mapping. This 180-score brilliance also excels in portrait photography. Advanced AI segmentation ensures pinpoint precision, rendering stray hair strands, delicate earrings, and intricate accessories with flawless clarity against creamy bokeh backgrounds. Even in candlelit settings, facial textures maintain lifelike dimensionality, and skin tones glow with natural warmth. The variable aperture (f/1.6–f/4.0) offers creative flexibility: for group shots, it intelligently narrows to keep everyone in sharp focus from foreground to background, delivering professional-grade results. HUAWEI Pura 80 Ultra redefines long-range photography with the industry's first Switchable Dual Telephoto Camera, earning DXOMARK's highest telephoto score. By merging 3.7x medium and 9.4x super-telephoto lenses into a single optical unit, it delivers unmatched versatility. Architectural carvings half a kilometre away emerge with DSLR-grade crispness; performers' sweat-beaded intensity crystallizes from stadium back rows. At 10x+ magnification—where competitors often falter—HUAWEI Pura 80 Ultra captures Himalayan snowcaps with wind-carved ridges or leopard eyeshine through twilight gloom, maintaining exceptional colour and exposure consistency through advanced optical design and algorithms. Video Mastery: The 166-Score Benchmark in Motion: Matching the industry's video pinnacle with a 166 Video Score—a 10-point improvement over the predecessor—HUAWEI Pura 80 Ultra conquers dynamic extremes. Its 16EV Ultra Lighting HDR Camera delivers 'layered imaging with accurate light and shadow restoration', transforming backlit portraits into balanced compositions where subjects glow against perfectly graded skies. Bonfire scenes render transparent flame layers alongside detailed shadows, creating immersive visuals. Coupled with advanced stabilisation that anticipates motion like a cinematic guide, creators can craft fluid narratives—from stage performances to urban storytelling—all handheld and effortlessly lifelike. The dual-telephoto system extends its excellence to video. Wildlife documentarians track eagles in flight at 9.4x magnification, capturing every feather's tremor, while advanced stabilisation eliminates handheld shake. Concert videographers isolate drummers' stick-work from arena back rows, with AI motion tracking maintaining focus through spotlights and pyrotechnic effects. This cinematic versatility ensures vibrant, professional-grade footage across scenarios. The exceptional photo and video performance owes much to the Ultra Chroma XMAGE camera, which leverages 1.5 million multi-spectral channels for near-perfect colour accuracy. Skin tones radiate natural warmth against neon-lit streets or golden-hour horizons, while environmental hues retain atmospheric richness. This unparalleled colour science underpins the historic Photography and Video Scores, rendering emerald forests, crimson silks, and azure skies exactly as the human eye perceives them. Complex lighting scenarios yield to its intelligence, ensuring authentic reproduction in every frame. Redefining the Possible: Beyond imaging supremacy, HUAWEI Pura 80 Ultra honours Huawei's tradition of aesthetic daring. The evolved Forward Symbol Design – now graced with sunburst motifs and golden accents – radiates horological luxury across Prestige Gold and Prestige Black backs. Practical elegance shines through the Second-Gen Crystal Armor Kunlun Glass, offering 25x greater drop resistance than conventional glass, while the AI Smart Controls Button transforms the device into an extension of the creator's intuition. Even EMUI 15's interactive themes add delightful touches, like lockscreen emojis tumbling playfully under fingertips. Since its July debut, HUAWEI Pura 80 Ultra has ignited enthusiasm across global markets. Gizmochina Picks from Gizmochina hailed it as 'Camera Master', reflecting its rapid adoption by professionals and enthusiasts who demand uncompromised imaging excellence. HUAWEI Pura 80 Ultra has become more than a tool – it's a creative companion. This global resonance stems from Huawei's core philosophy: technology should liberate creativity, never constrain it. Through deep hardware-software integration and comprehensive imaging evolution, HUAWEI Pura 80 Ultra demonstrates Huawei's profound technical heritage while delivering unprecedented all-scenario imaging experiences. By elevating every strength – telephoto versatility, colour science, and light mastery – it has expanded photography's frontier for everyone who dreams in frames.
