Fujifilm Raises Camera and Lens Prices in the US Amid Tariffs
The World's Data Center Capital Has Residents Surrounded
An Abandoned Art-Deco Landmark in Buffalo Awaits Revival
We Should All Be Biking Along the Beach
Budapest's Most Historic Site Gets a Controversial Rebuild
San Francisco in Talks With Vanderbilt for Downtown Campus
Many of the company's camera bodies, which are popular with creators and professionals on account of their film simulations and unique color rendering, are now $200 more expensive than they were on Thursday evening. For instance, Fujifilm's premier consumer camera, the X-T5, sold for $1,699 earlier this week but now costs $1,899, a 12% bump.
Fujifilm did not respond to an emailed request for comment.
The company is headquartered in Japan, which is subject to a baseline 15% tariff under a deal that the Trump administration struck with the country last month. Fujifilm subsequently relocated manufacturing for a few camera models from China to Japan; during that time, the prices remained stable. Other consumer hardware makers have also raised prices in recent months, including Kyoto-based Nintendo Co., which earlier announced a US price increase for the original Switch handheld games console, citing 'market conditions.'
Fujifilm is the fourth-largest camera maker behind Canon Inc., Sony Group Corp. and Nikon Corp., according to market research firm Techno Systems Research. But the brand's products often stir an outsized buzz on social media among tech enthusiasts. Its X100 series went viral on TikTok during the Covid pandemic and has consistently been on backorder at most retailers since then. The latest model in that lineup, the X100VI, has risen to $1,799 with the latest price changes — up from $1,599.
As for the other major camera manufacturers, Canon, Sony and Nikon already raised prices for a number of products earlier this year. Smaller players like Sigma have also given in after months of global tariff anxiety; that brand increased the cost of its lenses by around 10% in June, the photography outlet PetaPixel reported at the time, but the company told retail partners it's not planning another hike despite the new 15% rate levied on Japan.
Fujifilm's most recently announced mirrorless camera, the X-E5 unveiled in June, has not undergone any price adjustments. That product is scheduled to ship later in August. The X Half, a compact, lightweight model the company introduced this year to attract more Gen Z customers, has also maintained its $850 price for the time being.
How Podcast-Obsessed Tech Investors Made a New Media Industry
Russia Builds a New Web Around Kremlin's Handpicked Super App
Everyone Loves to Hate Wind Power. Scotland Found a Way to Make It Pay Off
It's Not Just Tokyo and Kyoto: Tourists Descend on Rural Japan
Cage-Free Eggs Are Booming in the US, Despite Cost and Trump's Efforts
©2025 Bloomberg L.P.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CNBC
28 minutes ago
- CNBC
CNBC Daily Open: Russian oil costs India big
India's set to face a 50% tariff after the White House announced an additional 25% levy on the South Asian country Wednesday over its purchases of Russian oil. That's now among the highest duties on any of the U.S.' trading partners. New Delhi responded swiftly in a statement Wednesday, describing the U.S.' decision to raise tariffs as "unfair, unjustified and unreasonable," and that the country's imports are based on market factors and to ensure energy security for its population. Earlier on Monday, India's Ministry of External Affairs called out what it says is selective enforcement in a statement, adding that "it is revealing that the very nations criticizing India are themselves indulging in trade with Russia." It cited data that showed the EU's trade was "significantly more" than India's total trade with Russia. And it seems that India isn't the only country on U.S. President Donald Trump's radar as he sets to punish countries that buy oil from Russia. His latest executive order also directs his administration to "determine whether any other country is directly or indirectly importing Russian Federation oil," and the actions, if any, that need to be taken on that country. — U.S to impose 50% tariff on India over Russian oil purchases. Trump announced in an executive order Wednesday that the new 25% duties will come into effect in 21 days, while the previously announced 25% rate will kick in Thursday. Semiconductor tariffs of 100%. Unless companies can manufacture in the U.S., Trump said Wednesday that he would impose that tariff rate on imports of semiconductors and chips into the country. U.S. stocks gain on Apple's investment. Markets gained Wednesday after Apple's shares climbed 5% on its increased U.S. manufacturing investment. The European Stoxx 600 was flat, while the Swiss Market Index fell 0.9% as Swiss officials met with their counterparts to continue tariff negotiations. Apple commits $100 billion to U.S. expansion. Apple CEO Tim Cook and President Donald Trump unveiled the manufacturing boost Wednesday. That's on top of the $500 billion that the iPhone maker announced in February, and brings its total U.S. investment to $600 billion over the next four years. [PRO] Chip stocks have been going through a rough ride this earnings season. Texas Instruments, ON Semiconductor, Qualcomm, and Arm posted earnings beats but were met with steep sell-offs as investors demand more than solid execution. Why India is in Trump's crosshairs when crude is not even sanctioned India was once encouraged to buy Russian crude by the United States. It is one of the biggest buyers of Russian oil, according to data from Kpler, which shows total Russian crude exports amount to around 3.35 million barrels per day, of which India takes about 1.7 million. Sara Vakhshouri, the founder and president of SVB Energy International, told CNBC the hefty duties announced by Trump are a "negotiation tactic," aimed at "reclaiming lost U.S. oil market share in India and oil export declines since 2022, and securing equivalent export of other commodity to India." —
Bloomberg
28 minutes ago
- Bloomberg
Brazil's Suzano Cuts Pulp Production on Uncertainty Over Tariffs
Brazilian company Suzano SA is cutting wood-pulp production after negotiations with clients in China, its biggest market, were hit by uncertainty over US President Donald Trump's trade tariffs. The world's top exporter of the raw material used in everything from packaging to toilet paper is reducing output for the next 12 months, Suzano said in a statement on Wednesday as it released second-quarter results. Production will be cut by 3.5%, or roughly 450,000 tons.
Bloomberg
28 minutes ago
- Bloomberg
Confusion Over Tariff Stacking Hampers Japan's Bid to Pin Down US Trade Deal
A fresh discrepancy in interpretations of the US-Japan trade deal came to the fore on Thursday, as Japan's chief negotiator visits Washington to press for follow-through on a pledge to cut a levy on car imports to 15%. Japanese media reports said Washington would not exempt Tokyo from an order stacking new 15% across-the board tariffs on top of existing levies, hours before they come into effect. Japan's top trade negotiator Ryosei Akazawa said Tuesday that levies would not be stacked on top.
