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Budweiser unveils 'Celebration in the Making' for FIFA Club World Cup 2025
This latest campaign continues Budweiser's tradition of blending sport, music, and lifestyle to create unforgettable fan moments. Building on past efforts such as 'The Night is Yours to Take' and the BUDX NBA House, Budweiser's new focus is squarely on India's energetic football fanbase. The brand aims to amplify the joy and emotion of every goal, every match, and every celebration.
'As football continues to capture the hearts of Indian fans, this campaign pays tribute to their unmatched passion and loyalty,' said Vineet Sharma, Vice President – Marketing and Trade Marketing at AB InBev India. 'From jersey pride to last-minute screamers, Budweiser is here to make every fan moment feel larger than life.'
In India, the 'Celebration in the Making' initiative includes a series of curated, culturally-driven activations. Fans in Maharashtra and West Bengal can look forward to exclusive FIFA-themed Budweiser Premium and Magnum bottles and cans designed for the tournament. In a unique fashion collaboration, Budweiser has teamed up with iconic Indian streetwear brand Bluorng to create a limited-edition fan jersey symbolizing unity among rival club supporters.
To keep the conversation going off the pitch, the campaign also includes a football-focused podcast hosted by rapper and entertainer Shah Rule. The show will feature raw and entertaining discussions with Indian footballers and artists. On matchdays, Budweiser will bring fans together at Fan Parks in key Indian cities—transforming every save and goal into a shared moment of celebration.
Globally, Budweiser's campaign includes the return of 'Bring Home The Bud,' offering free beer to supporters of the winning club in select countries. A thrilling campaign film titled 'ThunderBud,' set to AC/DC's "Thunderstruck," further captures the energy of football celebrations—bringing the spirit of the game closer to fans worldwide.
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