Scha Al-Yahya, Marion Caunter & Elvina Mohamad Plunge Into Armani's New IRIS BLEU
Since 2004, Giorgio Armani has distilled the spirit of his Haute Couture into exceptional fragrances, with IRIS BLEU as the newest expression of this vision. A harmonious blend of powdery iris, delicate jasmine, and soft white musks, the fragrance evokes a sense of purity and poise. With its refined composition and delicate blue hue, IRIS BLEU transports the wearer to the boundless calm of the Mediterranean.
Crafted by perfumer Dora Baghriche (FIRMENICH), IRIS BLEU opens with a burst of green freshness, capturing the light and energy of the Mediterranean before dusk. Crisp galbanum brings a leafy sharpness that contrasts beautifully with the sun-drenched zest of Calabrian bergamot and lemon, creating a vibrant yet serene botanical blend.
At its heart, the fragrance mirrors the meeting of sea and sky through a dreamy blend of powdery iris butter and a modern jasmine grandiflorum superinfusion. The iris lends a soft, woody floral tone that's both intense and understated, while the jasmine adds a petal-like brightness that feels both natural and luminous. The scent settles into a clean, comforting embrace of white musk, grounded by dry Virginia cedarwood and a whisper of smoky guaiac wood. This lingering base gives IRIS BLEU its sensual depth, leaving behind a trail that's soft, airy, and effortlessly elegant.
All The Nuances Of Blue
Finely hued in subtle, fresh blue, IRIS BLEU's coloured juice echoes its personality, inspiration, and key ingredients, brought to the fore thanks to the transparency of its iconic square bottle.
The fragrance's name is engraved in black lettering on the flacon's shiny gold plate.
From Haute Couture To Haute Fragrances
For twenty years, Giorgio Armani has captured the essence of Armani/Privé Haute Couture collections and translated it into bold fragrances.
An expression of Giorgio Armani's own personal experiences and influences leading to the creation of unique fragrances. An exploration of nature and culture, unveiling an invitation to unexpected olfactory journeys through the finest ingredients.
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