Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea's High-Growth Programmatic Market

Business Wire

a day ago

NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)-- Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced strategic partnerships with KT Corporation and NHN AD, two of South Korea's leading digital media and technology companies. This collaboration marks a significant expansion of Perion's programmatic Digital Out-of-Home (DOOH) footprint and strengthens its presence in one of Asia's fastest-growing advertising markets. This partnership reflects Perion's strategic priority to expand premium media supply in high-growth APAC markets. The APAC DOOH Market size is estimated at $21.64 billion in 2025, and is expected to reach $38.71 billion by 2030, representing a CAGR of 12.34% 1. These deals represent Perion's first direct programmatic supply integrations in Korea and will begin contributing to revenue in Q4 2025.
With this joint initiative, KT becomes the first Korean media owner to implement Perion's Header Bidding technology, a core element of its Supply Side Platform (SSP), unlocking seamless access to global programmatic demand across both Open Exchange and Private Marketplace (PMP) environments. NHN AD, a leading Korean digital marketing firm, will serve as the local activation partner, facilitating PMP deals and ensuring smooth onboarding for domestic advertisers and publishers.
The integration with KT includes 179 high-visibility subway screens along the Shinbundang Line and Seoul Metro Line 9, bringing programmatic DOOH capabilities to premium public transit environments. NHN AD offers access to high-income audiences focused on fitness and self-care through 85 screens located in golf driving ranges and premium fitness clubs across major cities in Korea.
Together, these partnerships mark one of Korea's earliest and largest-scale implementations of programmatic DOOH technology beyond retail, accelerating access to valuable audiences in both urban and lifestyle environments.
'Our DOOH continues to expand, and we're thrilled to partner with such a prominent telecom brand. This collaboration can contribute to accelerating our momentum in APAC, one of the largest DOOH markets which is projected to reach $21.64 billion in 2025, with further growth anticipated in the coming years,' said Tal Jacobson, Perion's CEO. 'This partnership supports our commitment to premium, high-margin channels like DOOH and expands our global supply footprint. It validates our strategy of entering high-value markets through deep technology integration and trusted local partners. With KT and NHN AD, we're reinforcing our ability to deliver premium supply and performance at scale for global advertisers across Asia.'
'We are proud to be the first Korean publisher to adopt Perion's full-stack technology,' said Kwangchul Choi, General Manager at KT Corporation. 'This partnership helps us better monetize our digital assets while offering global advertisers access to our high-impact screens.'
'NHN AD is excited to help activate this partnership locally and make global PMP deals more accessible in Korea's dynamic media landscape,' said Jason Kim, SVP at NHN AD.
About Perion Network Ltd.
Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels.
For more information, visit Perion's website at www.perion.com.
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