Holly Willoughby launches sale on lifestyle brand after losing ITV jobs and distancing herself from the channel
The presenter, 44, is founder of wellbeing business Wylde Moon, established back in 2021, which encourages shoppers to "value reconnecting with yourself."
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Holly is at the forefront of the ranges, helping design the perfumes that recently sold out.
To celebrate an upcoming re-stock - and showcase some new wax melts - Holly posted a picture showing her beaming as she posed in a white lace top.
The presenter - who was left without an ITV show for the first time in 21 years in March - opted for matching trousers in the happy snap, which saw her throw white petals in the air.
The mum of three had styled her blonde hair into loose waves and kept her make-up minimal for the image many fans hailed as "beautiful" and "gorgeous."
In her caption, the This Morning alum wrote: "Happy Sunday…. @WYLDEMOON have 20% Off Wax Melts.
"Thank you for loving it as much as I do. I know you've been asking about our perfume… it's coming back hopefully by the end of the month.
"In the mean time, whilst we restock (borrowed from) The Wild and (borrowed from) A Love Story wax melts, we've given you 20% off (borrowed from) The Past and (borrowed from) The Hedgerows … maybe try a different scent if you haven't yet."
When Holly launched her brand four years ago, she wrote on social media of the meaning behind the business.
She said: "In creating Wylde Moon for you, I've filled a need in me.
"I'd lost a part of who I was and that rediscovery has led me here, to a whole new place of beauty and power."
Holly Willoughby says she 'nourishes soul with sex and food' as she launches new project
Holly, who has also penned book Reflections, added: "I want Wylde Moon to be a place where I can share the things that I love, the lessons that I've learnt, the things I see and instantly want to share with others.
'I want it to be a place where we can celebrate other people, too, where we can shine a light on them, their brands, their experiences.'
ALL CHANGE
Holly's business push comes came after The Sun was first to report how Dancing On Ice - the ITV reality TV series she fronted with Stephen Mulhern, 47 - was being shelved after this year's instalment.
We exclusively revealed how the skating series had been scrapped by the broadcaster for the second time.
Could You Bet! be the full circle moment Holly Willoughby needs?
By Joshua Rom
When Holly Willoughby finally announced her departure from This Morning in October 2023 it felt almost like a crescendo. After her feud with Phillip Schofield, dealing with the revelation about his workplace relationship, months of speculation, a lacklustre return to the daytime show and a horrendous kidnap plot it seemed like her own departure was almost a relief.
She made her return to TV on Dancing On Ice, a show that first shot her to superstardom that she knew inside and out. This was combined with a long-standing colleague from her days in children's TV to serve as her co-host in the form of Stephen Mulhern. It was a safe and steady bet for the star that placed emphasis on the continuity of her career despite unprecedented challenges.
She was previously announced as one of the hosts for a new jungle challenge show for Netflix called Bear Hunt. The streamer reportedly spent £1million on a 'ring of steel' security detail made up of ex-special forces and former military guns to protect her against drug gangs and kidnappers. We are still yet to see this show but with contestants such as Mel B, Shirley Ballas and Steph McGovern it is sure to be a must-watch.
But You Bet! feels like a proper homecoming for the star as she returns to ITV with her first new format since she left This Morning. Her partnership with Stephen Mulhern will continue and the new show could cement them as the new golden hosting couple of the most popular commercial broadcaster. Huge names like Olly Murs and Harry Redknapp will only bolster their star power and viewers will surely love the on-screen reunion with her former colleague and BFF Alison Hammond. Plus, you cannot go wrong with a beloved TV game show format from the 90s. The BBC can attest to this with the success of Gladiators.
On paper, this news has all the qualities for a major success and maybe it will be the show to usher in a new era for Holly Willoughby.
After Holly quit quiz show You Bet! - another programme she fronted with comedian and magician Stephen - the DOI axe left her with no ITV show for the first time in more than two decades.
Holly had been a familiar face as the darling of ITV and ITV2, with shows including This Morning, Surprise Surprise, Celebrity Juice and The Xtra Factor.
She also fronted I'm A Celebrity in 2018 in regular host Ant McPartlin's absence as well as Play To The Whistle.
Yet with Dancing On Ice the final show in her portfolio coming to an end, ITV viewers won't have a dose of Holly on their screens.
This year, she fronted Netflix series Celebrity Bear Hunt with explorer Bear Grylls.
The Sun was then first to report subsequently how ITV were losing their grip on "golden girl" Holly.
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