Amplify adds Schwab's Mark Fischer COO
Amplify Platform ('Amplify'), a unified all-in-one wealth management platform for financial services, announced today it has hired Mark Fischer as the company's first chief operations officer (COO). Fischer joins Amplify's expanding C-suite roster as the firm continues its recent trajectory of record growth.
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A financial services veteran with three decades of relevant experience, Fischer will lead Amplify's day-to-day operations with a strong focus on client success. In his new role, he will oversee relationship management, onboarding and training client service teams, and implementing strategies to scale operations and support the firm's continued growth. Fischer's extensive industry expertise will be instrumental in helping Amplify operate more efficiently, respond more effectively to client needs and deliver an enhanced, relationship-driven client experience.
'As we continue to build on the momentum of the past year, it's essential we have the necessary talent to effectively manage our growth and achieve our vision,' said Vickie Lewin, Chief Growth Officer. 'Mark has the experience and the passion we need in an operations leader. We're confident he will add significant value by deepening client engagement, ensuring seamless service delivery and driving initiatives that support client retention and accelerate our business development.'
Prior to Amplify, Fischer served for more than a decade at Charles Schwab Asset Management, where he held COO and chief financial officer (CFO) roles. During his tenure, he led key operational and financial functions for the Schwab Asset Management platform, which has approximately $1.2 trillion in discretionary assets under management (AUM). Fischer also serves on the board of the Colorado chapter of the Alzheimer's Association.
'Amplify's recent growth has been impressive to watch,' remarked Fischer. 'But what impressed me even more is the obvious commitment to helping financial advisors work smarter, grow faster and prepare for the future with confidence. I look forward to helping elevate our operations to support that mission and consistently deliver exceptional value for our clients and partners.'
Fischer, who received his undergraduate degree in business from the University of New Hampshire, Plymouth and his MBA from the University of Colorado, is the latest in a series of recent C-suite hires. Over the past year, the company has added veteran talent in the roles of chief financial officer, chief product officer, chief of staff and general counsel, as well as other key leadership hires. Since the beginning of 2024, Amplify has doubled its total employee headcount and reached more than $18 billion in total AUM.
'We remain focused on enhancing our platform and providing advisors with the tools they need to support better client outcomes,' added Aaron Brodt, Founder and CEO of Amplify. 'As we continue to evolve, our leadership team will be essential to our success. We're excited to welcome Mark aboard and can't wait to see his expertise in action, helping us deliver an industry-leading client experience and shape the next phase of Amplify's journey.'
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