TV stars Ant and Dec pose in boxers as they promote new ‘very exciting' business venture
The Saturday Night Takeaway duo reveal why they're backing a small business
ANT and Dec try to prove their new business isn't pants — by posing in their boxer shorts while holding pizza dough.
Their stunt is meant to show that The Northern Dough Co offers affordable, restaurant-style food which can be served at home with no need to dress up.
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The Saturday Night Takeaway duo, both 49, wanted to support the small business set up by Amy and Chris Cheadle, and are now both co-owners.
Ant said: "I love making pizzas at home with my family.
"I was already using Northern Dough Co when we started conversations with Amy and Chris about working with them.
"As soon as we met it was clear we had the same values and together we have some great ideas on how we can expand the business.
"It's very exciting and we can't wait to get started in our role as co-owners!"
Dec said: "We love The Northern Dough Co ethos of celebrating the joy of eating at home and bringing people together.
"Whether it's a pizza party with mates or a Saturday night in front of the telly with your granny, everyone can get stuck in and make delicious pizzas.
"We are excited to celebrate all things dough through our partnership and social content."
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