American Eagle taps Sydney Sweeney for Fall 2025 campaign
Dubbed 'Sydney Sweeney Has Great Jeans", the campaign features Sweeney styled by her longtime stylist Molly Dickson in a curated wardrobe of AE denim essentials.
The roll out will be supported by innovative media strategies, including a first-ever presence on the Exosphere of Sphere in Las Vegas, 3D billboards where Sydney will interact directly with passersby, a Snapchat lens where she speaks with Snapchatters and AI enabled try-on technology.
'This fall season, American Eagle is celebrating what makes our brand iconic – trendsetting denim that leads, never follows,' said Jennifer Foyle, president and executive creative director - AE & Aerie.
'Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.'
As part of the campaign, AE will launch 'The Sydney Jean,' a limited-run take on their fan-favorite Dreamy Drape franchise, produced in collaboration with Sweeney, featuring a butterfly motif that symbolizes domestic violence awareness, a cause close to her heart. All proceeds from the jean will be donated to Crisis Text Line, a nonprofit that provides free, 24/7 mental health support.
The full Fall 2025 collection features over 800 new styles, including more than 200 fits of denim with over 50 new jeans.
'There is something so effortless about American Eagle – it's the perfect balance of being put-together but still feeling like yourself,' said Sweeney.
'Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me. It's rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself.'
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Fashion Network
6 days ago
- Fashion Network
American Eagle taps Sydney Sweeney for Fall 2025 campaign
American Eagle has tapped Sydney Sweeney for its Fall 2025 campaign. Dubbed 'Sydney Sweeney Has Great Jeans", the campaign features Sweeney styled by her longtime stylist Molly Dickson in a curated wardrobe of AE denim essentials. The roll out will be supported by innovative media strategies, including a first-ever presence on the Exosphere of Sphere in Las Vegas, 3D billboards where Sydney will interact directly with passersby, a Snapchat lens where she speaks with Snapchatters and AI enabled try-on technology. 'This fall season, American Eagle is celebrating what makes our brand iconic – trendsetting denim that leads, never follows,' said Jennifer Foyle, president and executive creative director - AE & Aerie. 'Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.' As part of the campaign, AE will launch 'The Sydney Jean,' a limited-run take on their fan-favorite Dreamy Drape franchise, produced in collaboration with Sweeney, featuring a butterfly motif that symbolizes domestic violence awareness, a cause close to her heart. All proceeds from the jean will be donated to Crisis Text Line, a nonprofit that provides free, 24/7 mental health support. The full Fall 2025 collection features over 800 new styles, including more than 200 fits of denim with over 50 new jeans. 'There is something so effortless about American Eagle – it's the perfect balance of being put-together but still feeling like yourself,' said Sweeney. 'Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me. It's rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself.'
Fashion Network
6 days ago
- Fashion Network
American Eagle taps Sydney Sweeney for Fall 2025 campaign
American Eagle has tapped Sydney Sweeney for its Fall 2025 campaign. Dubbed 'Sydney Sweeney Has Great Jeans", the campaign features Sweeney styled by her longtime stylist Molly Dickson in a curated wardrobe of AE denim essentials. The roll out will be supported by innovative media strategies, including a first-ever presence on the Exosphere of Sphere in Las Vegas, 3D billboards where Sydney will interact directly with passersby, a Snapchat lens where she speaks with Snapchatters and AI enabled try-on technology. 'This fall season, American Eagle is celebrating what makes our brand iconic – trendsetting denim that leads, never follows,' said Jennifer Foyle, president and executive creative director - AE & Aerie. 'Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.' As part of the campaign, AE will launch 'The Sydney Jean,' a limited-run take on their fan-favorite Dreamy Drape franchise, produced in collaboration with Sweeney, featuring a butterfly motif that symbolizes domestic violence awareness, a cause close to her heart. All proceeds from the jean will be donated to Crisis Text Line, a nonprofit that provides free, 24/7 mental health support. The full Fall 2025 collection features over 800 new styles, including more than 200 fits of denim with over 50 new jeans. 'There is something so effortless about American Eagle – it's the perfect balance of being put-together but still feeling like yourself,' said Sweeney. 'Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me. It's rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself.'
Fashion Network
6 days ago
- Fashion Network
American Eagle taps Sydney Sweeney for Fall 2025 campaign
'This fall season, American Eagle is celebrating what makes our brand iconic – trendsetting denim that leads, never follows,' said Jennifer Foyle, president and executive creative director - AE & Aerie. 'Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.' As part of the campaign, AE will launch 'The Sydney Jean,' a limited-run take on their fan-favorite Dreamy Drape franchise, produced in collaboration with Sweeney, featuring a butterfly motif that symbolizes domestic violence awareness, a cause close to her heart. All proceeds from the jean will be donated to Crisis Text Line, a nonprofit that provides free, 24/7 mental health support. The full Fall 2025 collection features over 800 new styles, including more than 200 fits of denim with over 50 new jeans. 'There is something so effortless about American Eagle – it's the perfect balance of being put-together but still feeling like yourself,' said Sweeney. 'Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me. It's rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself.'
