Record labels in talks to license music to AI firms Udio, Suno
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The music companies and the AI startups are talking to see if they can agree on terms rather than continue to fight in court. The negotiations are happening in parallel, creating a race of sorts to see which AI company and label will strike a deal first. The talks are complicated because the labels are pushing for greater control over the use of their work, while Udio and Suno are seeking flexibility to experiment and want deals at a price reasonable for startup companies.
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Udio and Suno didn't respond to requests for comment. The three music companies declined to comment.
Udio got $10 million last year from a group of investors that included venture capital firm Andreessen Horowitz, while Suno raised $125 million in a round that included Lightspeed Venture Partners.
AI companies have battled major media companies over whether they need to pay to train their large language models on copyrighted work. They've argued that the training is covered under fair use, while rights holders say they must be compensated. The New York Times Co. sued OpenAI, which has struck licensing deals with companies such as News Corp., the Associated Press and Vox Media.
The music industry has wrestled with how best to respond to the rise of AI technology. Industry sales have grown over the last decade, but have yet to fully recover from the damage wrought in the early days of the internet, when file sharing sites and piracy decimated sales. Record companies have battled every new technology, from file-sharing to user-generated content to streaming. But streaming services such as Spotify Technology SA have helped revive the industry.
The industry has expressed a desire to protect its copyrights while also leaning into new technology.
'The music community has embraced AI, and we are already partnering and collaborating with responsible developers to build sustainable AI tools centered on human creativity that put artists and songwriters in charge,' Mitch Glazier, chief executive officer of the RIAA, said when it filed the suit. 'But we can only succeed if developers are willing to work together with us.'
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With assistance from Rachel Metz.
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