Does Kim Kardashian's Skims Face Shapewear Actually Work? Doctors Weigh In
Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content.
Kim Kardashian's new SKIMS shapewear has already sold out online, but doctors suggest people are wasting their money.
Newsweek contacted SKIMS for comment on Friday via email outside regular working hours.
The Context
The reality TV star and business couple Jens and Emma Grede launched SKIMS in 2019 to create more shapewear options and inclusivity. Sizes range from XXS through XXXXXL. In 2022, it was featured on the Time 100 Most Influential Companies list.
"It started off with simply finding shapewear that was a skin tone that would match my color," Kardashian told Time in a 2023 interview about the brand's birth. "I used to take my shapewear and dye it with tea bags and coffee in the bathtub."
What To Know
On Tuesday, SKIMS revealed a new shapewear product called the "Seamless Sculpt Face Wrap."
According to SKIMS website, the wrap is their "first-ever face innovation."
"This must-have face wrap boasts our signature sculpting fabric and features collagen yarns for ultra-soft jaw support," the product description states. "Velcro closures at the top and nape of the neck allow for easy, everyday wear."
The wrap retails for $48 and comes in two colors: clay and cocoa. It is sold out online at time of writing.
Kim Kardashian celebrates the launch of SKIMS at Nordstrom NYC on February 5, 2020 in New York City.
Kim Kardashian celebrates the launch of SKIMS at Nordstrom NYC on February 5, 2020 in New York City.for Nordstrom
Boston facial plastic surgeon, Dr. Spiegel—who boasts 38,800 followers on TikTok and an additional 35,300 on Instagram—said the new item is "just clever marketing" and "won't tighten your skin, stimulate collagen, or create lasting changes to your face."
"I'm afraid KK [Kim Kardashian], you're going to lose a lot of credibility on this one," he said in a video posted to social media. "If you have collagen yarns, what does that mean? It's not going through your skin."
In the caption of the clip, Dr. Spiegel added that "real collagen stimulation comes from proven treatments like lasers, microneedling, and injectables—not from wearing a piece of fabric."
"Don't fall for the hype," he warned.
Dr. Naomi McCullum, an Australian cosmetic practitioner and owner of The Manse clinics, agreed.
"These face wraps are almost identical to post-surgical garments used for neck liposuction and neck lifts," she told Elle Australia in an article published on Thursday. "In terms of function, I really can't see any skin benefits from collagen yarns sitting on top of the skin—and these seem to be a combination of synthetic fabrics—and you can't get a slimmer jawline with simple compression."
What People Are Saying
Anthony Hopkins, seemingly reprising his role as Hannibal Lecter, had nothing but positive things to say about the wrap, in a video posted to Instagram this week: "Hello Kim, I'm already feeling 10 years younger."
What Happens Next
It's unclear if the Seamless Sculpt Face Wrap will be restocked online.
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