'Coolie' OTT release: When and where can we expect Rajinikanth and Lokesh Kanagaraj's action drama, digital rights sealed for a record price
Rajinikanth
and
Lokesh Kanagaraj
's action mass entertainer 'Coolie' has seen a spectacular release on the silver screen on Aug 14. Fans across the world are celebrating in theaters. With early morning special shows, rallies, cheers, fireworks, and giant cut-outs, theaters have become a festival.
Social media is flooded with videos of fans celebrating. Rajinikanth's lightning screen presence, Lokesh Kanagaraj's mass screenplay, and action sequences are being praised by critics and fans alike.
Mega Deal:
Amazon Prime Video
bags film for ₹120 crore
To further add to this success, Amazon Prime Video has acquired the OTT rights of the film 'Coolie' for a record price of Rs. 120 crore. As per trade sources, this is one of the biggest deals in the OTT space in Tamil cinema.
The pan-Indian action drama, which got a wide release in North India, has locked an 8-week OTT deal with the digital partner. This is expected to increase theatrical collections and the number of digital viewers.
Dussehra Drop: OTT release planned after 8-week window
But it is worth mentioning that
Kamal Haasan
's 'Thug Life', which earlier locked an 8-week OTT deal, broke the deal after the film's poor box office response, and had an early OTT release. So, we have to wait to see the box office performance of 'Coolie' to decide on the film's digital release.
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Undo
However, 'Coolie' is now locked to have its OTT release during Dussehra weekend.
Historic Start: Pre-sales cross ₹70 crore, eyeing ₹150 crore day one
'Coolie' has set a record in terms of gross collections even before its release. The pre-sales collection on the first day has crossed Rs. 70 crore. According to trade experts, the final first-day collection is expected to be up to Rs. 150 crore. The film has received the same level of reception in foreign markets like the US, UK, Singapore, and Malaysia. Rajinikanth's fan support and Lokesh Kanagaraj's blockbuster style have formed a winning combination.
While fans are celebrating, attention has turned to the OTT release. The film is sure to create a global furore once again when it makes its digital debut.
"Get the latest news updates on Times of India, including reviews of the movie
Coolie
and
War 2
."
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