ScreenX and 4DX theaters to expand across US, Europe
experience to be available at more locations
More ScreenX and 4DX theaters, which offer enhanced viewing experiences through changes in film projection formats and motion effects, will be coming to the US and Europe starting this summer.
According to CJ 4D Plex, a subsidiary of CJ CGV, 25 ScreenX theaters and 40 4DX theaters will open across the US and Europe. CJ 4D Plex currently operates 1,211 special screening theaters, including 4DX and ScreenX, in 74 countries.
The expansion is the result of a business partnership between CJ 4D Plex and AMC Entertainment, a US movie theater chain considered to be the world's largest. AMC Entertainment currently operates approximately 10,000 screens across 900 theaters worldwide.
ScreenX theaters allow viewers to experience films on three sides of the theater — the front, left, and right walls — or even four sides, including the ceiling. Meanwhile, 4DX theaters integrate motion chairs and environmental effects, enabling seats to move, wind to blow, and scents to be released in sync with movie scenes.
Bang Jun-sik, CEO of CJ 4D Plex, stated, "This agreement demonstrates the rapidly growing global popularity of ScreenX and 4DX." He added, "It is a confirmation that the film industry continues to innovate and provide audiences with differentiated entertainment experiences."
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