Zetrix AI targets newly launched NurAI chatbot to fintechs, government bodies
In a statement, Zetrix AI director Datuk Mohd Jimmy Wong Abdullah said the rollout of NurAI is designed to be phased and progressive.
'It will begin with a freemium B2C (business-to-consumer) app in Malaysia and Indonesia, offering general Shariah guidance alongside premium features such as inheritance calculators and medical bioethics advice.
'The second phase will focus on institutional integration via B2B (business-to-business) and B2G (business-to-government) models, enabling implementation of NurAI into the daily operations of Islamic financial institutions, fintechs, halal certification bodies and Shariah legal authorities.'
NurAI is the world's first Shariah-aligned, Islamic values-based large language model.
Based on Islamic principles and reflective of the Global South worldview, Zetrix AI said NurAI offers guidance consistent with Shariah rulings on a comprehensive spectrum of subject matters ranging from contemporary topics, such as law, healthcare and finance, to classical Islamic themes that include history, Islamic philosophy and Quranic studies.
'With the launch of NurAI, Malaysia not only cements its leadership in halal certification, Islamic finance, and Shariah scholarship, but also in ethical AI innovation.
'Zetrix AI's continued investment in Shariah-aligned technologies signals a long-term commitment to developing responsible, values-based digital infrastructure for Muslim communities worldwide,' said the company.
Moreover, Zetrix AI noted that current AI systems, developed primarily in Western and Chinese contexts, may not fully reflect Islamic perspectives.
'This leaves a clear gap for the two billion Muslims, the US$3 trillion Islamic economy and the wider Global South, where users seek artificial intelligence (AI) tools that align with their cultural values, religious principles, and development priorities.
'NurAI meets this need by offering a Shariah-aligned alternative for markets underserved by existing platforms.'
The company added that it also supports the growing demand for AI sovereignty and Shariah-aligned technology from governments and institutions across Malaysia, Indonesia and the Gulf Cooperation Council.
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