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WE2025 Aims To Generate RM100 Mln Trade, Investment Leads -- Qube

WE2025 Aims To Generate RM100 Mln Trade, Investment Leads -- Qube

Barnama13-05-2025
REGION - CENTRAL > NEWS
Deputy Minister of Economy Datuk Hanifah Hajar Taib (second, left) witnessing Managing Director of Qube Integrated Malaysia Sdn Bhd Richard Teo (left) delivers Appreciation plaque to Head of Commercial Bernama Mastura Hassan (second, right) during the soft launch of WE2025: Future in Motion - Women in Trade. Leadership. Investment. at the Malaysia International Trade and Exhibition Centre (MITEC) today.
KUALA LUMPUR, May 13 -- 'WE2025: Future in Motion -- Women in Trade. Leadership. Investment.', to be held from Nov 25-27, 2025, aims to generate RM100 million in potential trade and investment leads, according to Qube Integrated Malaysia Sdn Bhd.
Qube's executive chairman Richard Teo said the flagship initiative by the company, in collaboration with the Ministry of Women, Family, and Community Development, is a joint effort that unites government, business, and community to spark innovation and drive inclusive growth.
'Our role is to enable growth by working with ministries and strategic partners to ensure women-led enterprises gain the space, visibility, and support they need.
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'This includes access to buyers and investors, entry into new markets, and real pathways to business expansion,' he said during the soft launch of the exposition today.
'WE' stands for 'Women's Economics, Empowerment, Women Entrepreneurship, Women Excellence and Women Evolution', reflecting a collective responsibility to advance greater opportunities for women, Qube said in a separate statement.
The exposition will feature four key components, namely WE in Leadership Conference, WE in Trade Exposition, WE in Exchange, and WE in Dialogue.
WE in Leadership Conference is a forum for transformative leadership, policymaking and innovation, while WE in Trade Exposition is a vibrant exposition spotlighting women-led and impact-driven businesses from science, technology, engineering and mathematics, and digital innovation to tourism and arts, health and wellness, food and beverage and others.
Besides, WE in Exchange is a curated business matching to catalyse partnerships and trade opportunities, and WE in Dialogue will hold masterclasses, mentorship circles and networking events for knowledge-sharing and peer learning.
'WE2025 also aligns with the policy goals of 'Dasar Wanita Negara 2025', especially in expanding women's economic participation, promoting inclusive leadership and uplifting micro-enterprises, rural women and people with disabilities,' it said.
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