Delta Airlines Reveals Plans to Broaden Luxury Appeal This Summer
Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content.
Delta Airlines is upping the appeal of its most premium cabin with a fresh amenity kit and bedding, designed in partnership with Italian label Missoni. The Delta One branded seats, available on Boeing 767, Airbus A350 and Airbus A330 planes flown by the U.S.-based carrier, are the company's priciest offering.
The company recently rebranded its seat categories: Delta Main (formerly Main Cabin), Delta Comfort (formerly Delta Comfort+), Delta First (Formerly First Class), Delta Premium Select and Delta One.
Delta One seats provide each customer direct aisle access in addition to bed-like recline functionality and a variety of seating positions including a recliner-like leg rest.
In an effort to refine its Delta One offerings, Delta conducted research and studied customer feedback to better understand its clients' sleep experiences. The hardness of seats, even those that recline flat into a bed, is a common pain point for many customers on long-haul flights.
"In travel, every moment matters – not just where you're going, but how you get there," said Mauricio Parise, vice president of brand experience at Delta, in a press release. "We want you to savor your time in the air, which is why we are intentional about each detail of the customer experience to create a sense of home in every space, which is instantly elevated with Missoni's iconic, signature designs."
The Missoni fashion label is noted for its use of color and patterns, which is reflected in the new kits and bedding.
It has been nearly a year since the airline launched its partnership with Missoni, bringing new amenity kit design to flights globally. Now, a new kit debuts. It features similar offerings but in a classic cosmetics case shape rather than the firm rectangular kit offered today. Inside, it includes blue or cream Missoni crew-length socks, an eye mask, a pen with metal accents and Delta One branding, Grown Alchemist skincare products, a Bamboo toothbrush, Mavis toothpaste and earplugs.
"In crafting the next generation of our amenity kit we embraced our signature artistry, blending patterns, textures and hues to create a kit that's distinct, enduring, and designed to suit your lifestyle beyond your time on the plane," said Alberto Caliri, Missoni creative director in a press release.
Missoni branded slippers will be introduced to Delta One flights later this year, replacing the gray slippers currently available in the cabin.
The carrier's bedding is also getting a refresh. Delta One travelers will now have access to a Missoni duvet and white sleeping pillow, which features a zigzag design with navy accents.
Delta will also expand its mattress pad availability to any flights over 12 hours and add a memory foam cuddle pillow. United's Polaris premium offering has a cuddle pillow similar to what Delta will offer but not a mattress pad.
The new Delta One bedding set will launch on international flights this summer and will be rolled out across all Delta One flights by the end of 2025. Delta flies some Delta One routes between its East and West Coast hubs.
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